Mike Hua Email & Phone Number

BrandActive specializes in the financial analysis, strategy and logistics of rebranding implementation for organizations undergoing a brand identity change due to a rebranding program, an acquisition, merger, split, or spin-off.Our services combine industry leading analytics with a unique and proven methodology that provides our clients with the information needed to make sound financial decisions, set accurate expectations, and meet their objectives while saving time and money. Since 1998, BrandActive has scoped, budgeted, planned, and executed brand change for many of the world’s most valuable brands. As a Brand Application Specialist, I support the delivery of brand application consulting services to a range of clients. A large part of my responsibilities in this role are to provide design expertise and industry-specific knowledge to our clients. At times, this includes interpreting our client’s brand standards and translating their brand attributes into signage, fleet and other applications. This involves a sensitivity to core brand characteristics and a practical knowledge of what can be achieved in a given medium. I also assist with developing tools and templates to improve our brand application offerings.

Toronto, Canada Area

BrandActive specializes in the financial analysis, strategy and logistics of rebranding implementation for organizations undergoing a brand identity change due to a rebranding program, an acquisition, merger, split, or spin-off. Our services combine industry leading analytics with a unique and proven methodology that provides our clients with the information needed to make sound financial decisions, set accurate expectations, and meet their objectives while saving time and money. Since 1998, BrandActive has scoped, budgeted, planned, and executed brand change for many of the world’s most valuable brands.As a Production Designer, I support the Brand Application Team by creating production-ready art files that enable the conversion of physical branded assets to an organization’s new name and/or logo.

• Creating and coordinating graphic design including initial concepts, revisions & editing proofs and pre-press setup• Produce creative designs for logos, signage, vehicle wraps, banners, business cards, brochures, flyers, and other promotional materials.• Operating digital production machines (Roland large format printers)• Respond to customer inquiries and concerns in a timely fashion. Ensure that final product meets quality standards and customer specifications.

• Maintained The Source’s Learning Management System (LMS)• Designed training materials (print and digital) for various departments (Training and Development, Human Resources, Health and Safety, Merchandising)• Video production; created promotional videos for annual convention

• Designed promotional materials• Advertisements, visual assets and special projects • Adhered to brand standards; updated shipping boxes, developed promotional materials for e-commerce.

Graphic Design Production (Diploma With Honours), Graphic Design

Advertising And Marketing Communications