Marketing Operations lead for corporate enterprise, Allied Healthcare, Travel Nursing, Laboratory, Locum Tenens, & Travel Therapy verticals. Reported directly to the Executive Vice President. Collaborated with VP Branding, senior executive team and business line leaders, managed annual department budget in excess of 1 million with the following executions: -Established culture of decision making based on analyzing ROI and key data points for every line item budget spend, including a third party vendor budget often in excess of 700k with an annual proven return of over 5 million (Net GM). -Implemented integrated marketing strategy designed in tandem with VP Branding for candidate recruiting and business development campaigns across multiple channels: email marketing, SMS, lead generation, trade show, campaign promotion, social media, and job boards. -Accountable for vendor relationships, sourcing, and contract negotiations. Primary point of contact for all third parties throughout the lifecycle of their relationship with AMP. -Responsible for all hiring, dismissals, defining roles & functions. Scaled the department for growth from 3 to 8 FTEs, in addition to leveraging contract and temp-perm talent. Included department redesign in 2022, successfully implementing a department structure of account & creative services with roles dedicated to each specific business line. Scaled for growth, and developed career paths from entry level to leadership. -Responsible for database growth, sourcing, integrity, ongoing management of opt-outs, compliance with pay transparency, and CAN-SPAM laws.-ATS migrations from Microsoft Dynamics to Erecruit and Bullhorn, sourcing software partnerships and implementations i.e. SenseHQ, TextUs.-Successfully moved all Marketing Operations from office to fully remote locations, driving record growth in the 30-year company history.-Served as marketing committee chair for National Association of Locum Tenens Organizations (NALTO).

Led all corporate marketing & communications functions, including any written internal and external content through all online and print platforms. Authored each delivery on behalf of the entire company, working closely with the leadership and other shared services while reporting to the Executive Vice President.At Consilium I continued as a subject matter expert on the healthcare labor landscape. Featured in the November/December 2014 issue of Physicians Practice magazine, the largest private practice publication reaching 50,000 print subscribers, 1/4 private practice physicians.Also co-Sponsored website redesign in collaboration with internal technology team & outsourced contract vendors. Delivered a rebranded identity, all new content, within a responsive framework providing a consistent customer experience across all digital devices.

Sold creative talent solutions to midsize and large companies in the Dallas-Fort Worth, Texas market. Managed & developed key accounts, consulting on project needs relating to their corporate marketing strategies, with a primary focus on the contract labor model. Clientele included Tenet Healthcare, DR Horton, Commerce House (Samsung), FleishmanHilliard, and many more.

-Established and managed in-house creative team of 8 for the nation’s fastest-growing private healthcare staffing firm (Staffing Industry Analysts, 2010).-Developed sales campaigns that drove over 38 million dollars in revenue, a record growth for the firm during tenure.-Developed customer experience program based on Net Promoter System, securing CareerBuilder ‘Best of Staffing Client and Candidate’ status.-Created Thought Leadership Council attaining consistent national media visibility and positioning as an industry expert.-Two-Time Overall Best in Show (American Staffing Association VOICE Advertising & Communications Awards – 2007 & 2009)-CEO Leadership Award (2007), Rookie of the Quarter (2006), Telly Award (2010), and Care Award for Social Responsibility & Philanthropy (American Staffing Association – 2009).

-Regional Account Executive for Integer Denver’s flagship account, Coors Brewing Company of Golden, Colorado.-Led creative team at Integer Denver in Lakewood, Colorado, while located with brewery’s South Region marketing team in Dallas-Fort Worth.-Negotiated, managed, and merchandised media buys throughout several major markets in the mediums of radio, print, online and OOH advertising.-Led market-specific brand launches of new products to the Coors portfolio, such as Blue Moon.-Managed promotional teams for Super Bowl XXXVIII, in Houston, Texas. Included off-premise partnership with Pepsi & Frito Lay.

National account service responsibilities, including execution of corporate-wide marketing promotions. Also sold print advertising for newly launched retail shopping publication in partnership with American Express and The State of Texas.