Careforia is a Platform and App that engages and interacts with patients in supporting them to better control their disease or condition through the use of an AI-driven interactive Avatar called Jesse. By encouraging their adherence to their wellness care plan, Careforia can contribute to better patient outcomes and potentially reduce the need for rehospitalisation. Careforia is designed to cover many different disease areas through its modular design and our current areas of focus include Neurology and Gastroenterology. We will be looking to develop further modules including COPD and Diabetes in 2021 As Head of Business development my role is to work across Design, Marketing and Development to ensure the product meets the needs of the client, be they a clinician or a member of the public. Integral to this is a focus on client and stakeholder development across Public, Private and Not for Profit associations. As we emerge from the impact of Covid I am looking forward to Careforia playing an increasing role in contributing to the patient wellbeing.

Working with a dedicated Marketing and Sales Support team to discover and develop new business opportunities, as well as to grow the existing customer base, by providing solutions to Healthcare Professionals through innovative technology.

The role includes running the sales and sales support teams comprising 27 Representatives and 3 Sales managers. On the support side is Business support comprising 2 analysts and sales training comprising one Trainer

Created improved business outcomes within the sales force through the design and implementation of a new Profiling and Segmentation programSuccessfully implemented a new ETMS system into the companyResponsible for the management and design of the company's Sales Incentive Scheme consistently surpassing all KPI's on the required deliverablesManagement of the L&D team, resulting in the development of a high level of innovative training processes

Launch and ongoing support of a new ETMS systemRedesign and implementation of a highly successful Sales Incentive Scheme that exceeded all it's KPI targetsDesign and development of a suite of reports for Sales Managers and RepresentativesStandardisation of KPI measurement across the companySuccessful delivery of a Segmentation and Profiling process to the company

Project co-ordination with external consultancy groupSuccessful relationship management between senior management and project teamIdentification of business drivers including both internal structure and external customer opportunitiesBased on findings company restructured to maximise internal efficiencies

Successful management of a team of 4 Sales Managers across 3 therapy areas with a total of 35 RepresentativesDirect management of a Hospital team comprising 3 RepresentativesMajor product enjoyed above average contribution to National Sales with a newly launched formulation enjoyed highest market penetration of 43.3%Successful development and implementation of various business-driving initiatives which were later adopted across the company

Leading a National team for the Flagship cardiovascular product including 5 State Managers and 40 Representatives.The product, although late in it's life cycle enjoyed a consistent 30% annual growth.Highly successful coordination of a nurse-based programme to expand the market and influence GP's prescribing habits.