Mike Glaser Email & Phone Number

Purchase, New York, Us

Purchase, New York, Us

Brooklyn, New York, Us

Led all aspects of marketing for obé Fitness, a subscription-based fitness company. Developed and built out marketing org consisting of brand, acquisition, lifecycle, and partnership marketing.

Bentonville, Arkansas, Us

Led retail marketing team initially for the Baby and Pet categories, and later for the Consumables business unit (Baby, Pet, Health & Wellness, Beauty, Home & Personal Care). Responsible for omni-channel retail marketing strategy and driving both top- and bottom-line growth for the business.

Hoboken, Nj - New Jersey

Led brand, product, and retail marketing for Jet.com. Relaunched brand and business in the fall of 2018, then helped integrate Jet into Walmart before stepping into a new, expanded role at Walmart in the summer of 2019.

Mountain View, Ca, Us

Led digital and social marketing for Google's mobile hardware business, which included the Pixel phone as well as other new products in development.

Mountain View, Ca, Us

Led the accessories and influencer marketing team for Google's mobile hardware business, bringing to market the company's portfolio of cases, power adapters, and cables to support the launch of the Pixel phone.Prior to that, led advertising product innovation for Google's ads and commerce division, with a heavy focus on mobile ad products and solutions. Regularly represented Google by delivering keynote presentations and workshops at global industry conferences.

Mountain View, Ca, Us

Marketing Lead, Creative Partnerships Team (Art, Copy & Code initiative)• Led the planning, creative development, and launch of co-marketing initiatives with global brand partners, including Nike, EA Sports, Burberry, and Volkswagen.• Partnered with team of creative technologists, designers, producers, product managers, and sales leaders to bring to life new digital solutions.• Developed new ways to combine Google’s ads (Search, YouTube, display, mobile, social) and non-ads (Chrome, Android, Maps, etc.) products to drive our brand partners’ marketing goals and Google’s marketing objectives

Mountain View, Ca, Us

Campaign Lead, Project Re: Brief• Developed thought-leadership strategy, programs and materials for evangelizing Google's vision on the future of creativity in digital marketing.• Led Google’s B2B presence at SXSW Interactive and other key industry events like Ad Age Digital and OMMA Global. • Delivered thought leadership presentations regularly to C-suite executives at global brand organizations and advertising agencies, as well as at industry events like SXSW Interactive, Cannes Lions Festival of Creativity, and ANA Marketing Conference.Product Marketing, Google Display Brand Solutions• Launched Google’s Lightbox Ads formats, creating all marketing and sales materials, thought leadership pieces, and event presence during Advertising Week 2012.• Developed the Brand Activate Initiative, Google’s commitment to innovation in online brand metrics, and launched its first two measurement products -- Active View (viewable impressions) and Active GRP (online GRPs).• Brought Google’s reservations-based display advertising solutions out of beta.• Delivered thought leadership pieces for key industry events, across areas such as branding in display advertising, online brand measurement, and cross-display ad solutions.

Atlanta, Ga, Us

Manage FUZE Juice and Teas and Full Throttle energy drink, as well as new energy innovation. Major responsibilities include new product launch, retail programming, agency management, business analysis and reporting, and budget management.

Atlanta, Ga, Us

MBA brand management internship on the Dasani brand team. Responsibilities included developing an environmental sustainability strategy by analyzing changing consumer habits, syndicated shopper data, competitive positioning, and strategic opportunities.

WREC is the primary developer of residential real estate at Wintergreen Ski and Golf Resort in Virginia. Responsibilities included acquisition marketing, website development, lead generation, and customer retention.

TMX is a digital communications agency specializing in internet marketing strategy and digital creative development. Responsibilities included project management, resource allocation, budgeting, research, and reporting.

Mba, Marketing, Strategy

Ba, Music