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Seasoned Commercial Lead with experience across B2C & B2B marketing channels. I hold a holistic view on which levers can change consumer behaviors across:Direct Marketing & eCommerceData driven AdvertisingPartner Marketing & Loyalty 2.0Card Linked Offers (data analytics)Channel ManagementAffiliate & SEMEffective team management Revenue and GP delivery
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Merchant AcquisitionValuedynamxLondon, Gb
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Principal ConsultantParamount SalesLondon, Gb -
Vp PartnershipsCardlytics Sep 2018 - PresentAtlanta, Ga, UsWe use purchase intelligence to make marketing more relevant and measurable. Globally, we partner with more than 1,500 financial institutions to run their banking rewards programs, promoting customer loyalty and deepening banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. -
Commercial DirectorReward Jan 2014 - Sep 2018London, England, GbReward harnesses transactional data to understand customer behaviour.Through this insight Reward can identify whether a customer is new, lapsed or loyal to your brand.Offers are linked to debit and credit cards providing you with a efficient and seamless process to grow customer spend. Our robust control methodology ensures we deliver true profitable incremental sales.We work directly with leading brands such as Waitrose, Caffé Nero, Trainline and BP. -
Business Development Director, EuropeAudiencescience Jan 2013 - Jan 2014Bellevue, Wa, UsAudienceScience offers an Enterprise Digital Marketing Technology. The platform optimizes advertisement effectiveness based on user data.• Control both your data and your media in one technology• Gain complete transparency• Eliminate waste across your global spend -
Vp SalesMythings Sep 2011 - Feb 2013London, GbmyThings is a leading personalised display company in Europe. With over 3 billion impressions a month, myThings is offering performance based (CPA) display ad solutions that deliver over 150% uplift in return conversions for top online advertisers. -
Group Sales DirectorTradedoubler Jan 2011 - Sep 2011Stockholm, Sweden, SeTradeDoubler helps companies improve their online results, both by increasing sales and by increasing brand awareness. The core business is performance-based online marketing. With a network of over 138,000 web publishers, TradeDoubler helps more than 1,900 advertisers worldwide to reach their business goals -
International Sales DirectorTradedoubler Jul 2009 - Jan 2011Stockholm, Sweden, SeResponsible for new International business for TradeDoubler. TradeDoubler is Europe's leading partner in performance based digital marketing.
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Uk Sales DirectorTradedoubler Mar 2007 - Jul 2009Stockholm, Sweden, SeTradeDoubler is a provider of solutions for Internet marketing and sales and is an e-commerce B2B and B2C sales channel in Europe. Our goal is to generate measurable sales results for our customers. Leading companies in a variety of sectors have chosen TradeDoubler as their partner for performance-based marketing and sales. Our business model is based on customers receiving payments for publishing advertisements on their websites. The payments are based on predefined actions performed by Internet users in response to the advertisements, such as making an online purchase. The actions also include clicks or leads (user registrations). The company is listed on the O list of the Stockholm Stock Exchange.www.tradedoubler.com
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Head Of Consumer Indirect ChannelsBt Consumer May 2006 - Feb 2007London, GbDriving indirect netcentric sales through various partner channels. Effective performance based marketing via Affiliates, Search, SEO, Affinity Partnerships and 'New Wave' channels to market. -
Head Of Online Sales - CicBt Consumer Jan 2004 - May 2006London, GbResponsible for all indirect online consumer sales. Remit covering both new business development, channel development and 'in-life' sales team.
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Business Development ManagerBt Aug 2001 - Jul 2002London, GbSelling retailed wholesale services, such as vISP's (virtual ISP), wholesale eMail and SMS services on b2b format.
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Head Of Advertising & EcommerceBt Apr 1999 - Aug 2001London, GbResponsible for online Ad revenues and recruitment of eCommerce partners for BT Openworld. BT Openworld was the internet service division of BT. The online properties included; BT Internet, Talk21, BT Spree, Dot Music, Gameplay, BT Connect, BT Multiphone and BT Openworld.
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Project ManagerInsight Media Ltd Jun 1998 - Feb 1999GbRepresenting IATA, selling and managing advertising on pan European airline tickets and ticket wallets. Focusing on the business traveller and luxury goods market. -
Advertising SalesThe Independent & The Independent On Sunday Apr 1996 - Jun 1998London, England, GbTelesales & field sales positions. Working for Trinity Mirror selling space on The Indpendent & Indepent on Sunday titles.
Mike Glegg Skills
Mike Glegg Education Details
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The Manchester Metropolitan UniversityBa. Hons
Frequently Asked Questions about Mike Glegg
What company does Mike Glegg work for?
Mike Glegg works for Valuedynamx
What is Mike Glegg's role at the current company?
Mike Glegg's current role is Merchant Acquisition.
What is Mike Glegg's email address?
Mike Glegg's email address is mi****@****ail.com
What is Mike Glegg's direct phone number?
Mike Glegg's direct phone number is +4475389*****
What schools did Mike Glegg attend?
Mike Glegg attended The Manchester Metropolitan University.
What are some of Mike Glegg's interests?
Mike Glegg has interest in Poverty Alleviation, Science And Technology, Environment, Economic Empowerment.
What skills is Mike Glegg known for?
Mike Glegg has skills like Digital Marketing, Affiliate Marketing, E Commerce, Online Marketing, Online Advertising, Strategy, Sem, B2b, Ppc, Business Development, Digital Media, Strategic Partnerships.
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