Mike Goerzen, Mba Email & Phone Number

Marketing- Introduced a best-in-class website in a collaborative, consumer-centric way based on user personas and digital journeys- Helped the organization achieve significant growth during a time of unprecedented competitive and regulatory shiftsResearch and Analytics- Effectively integrated a full suite of marketing intelligence systems within the organization, including consumer and market research, competitive intelligence, and advanced analytics- Created sophisticated product and pricing strategies, policies and procedures in order to improve financial margins and ultimately outperform peer credit unions throughout the 2008 financial crisisTeam Leadership- Rebuilt the marketing team during times of high stress and change to increase productivity and retention, job satisfaction and award-winning work- Successfully introduced Agile practices into the corporate marketing department leading to higher levels of accountability, autonomy, and productivity.

Segmentation• Implemented a member/market segmentation system, introducing branch-level systems• Created a Marketing Analytical Database to strategically use for member analytics, campaign tracking, segmentation and ad hoc analysisStrategy/Market Research• Significantly contributed to merger activities, retention strategies, member profitability and Customer Relationship Management (CRM) systems• Successfully drove marketing research; quantitative and qualitative studies, member satisfaction studies and brand awareness retention

Mba

Fellow Of The Credit Union Institute Of Canada

Bba

Activities and Societies: President, Business Administration Student Association, Student Representative on UCFV Board of Directors