Accomplished global marketing leader with a proven track record of building high-performance marketing teams and driving revenue growth, bringing clients over 25 years of experience while working with leading multinationals in the Americas, Europe, and Asia. MG Marketing Associates provides communications and marketing services to support strategy for exposure and growth, across key industry and geographic markets. Clients have ranged from start-ups to Fortune 500 companies. Our four main service offerings are Marketing Consulting, Strategic Planning, Graphic / Web Design, and Brand Development. ♦ Strategic Marketing Plans♦ Brand Development ♦ Creative Strategy♦ Communication Strategy♦ Media & Public Relations♦ Event Planning and Management♦ Lead Generation♦ Product Marketing Strategy♦ Social Media ♦ Marketplace Insights & Analytics♦ Project Management♦ Crisis Communications♦ Leadership and Mentoring♦ Marketing ROI ♦ Process Improvement

Led marketing efforts for a key division of Brookfield (BAM), a $224 MM global mobility company. Responsible for development of overall marketing vision including strategic planning, global marketing, crisis communications, product development, leadership, lead generation and P&L. ♦ Planned and executed marketing and communication strategies to increase brand equity, in parallel with global expansion.♦ Transformed corporate website, through strategic technology, into a revenue generation tool increasing readership by 58%.♦ Identified cross-selling opportunities to maximize product portfolio.♦ Established and implemented communication vehicles to provide strategic messaging globally, resulting in a clear alignment of customer objectives.♦ Advised senior leadership in implementing growth strategy to support company through mergers and acquisitions. ♦ Implemented 5 year global marketing plan to parallel corporate organic and inorganic growth strategies. ♦ Produced award winning global thought leadership reports 6 years in a row, through research and analysis of customers.♦ Defined business objectives for marketing campaigns and developed creative strategies that effectively improved market penetration and client retention, generating a 17% increase in revenue. ♦ Orchestrated a social media strategy leveraging employees to increase brand awareness and lead generation by 29%.♦ Forged a bridge between marketing, sales and operations functions, to effectively partner with business development and client management functions.♦ Managed marketing team to increase brand equity through internal and external communications by 30%.♦ Established and mentored a team of top performing marketing professionals, located globally.♦ Executed public relations strategy resulting in consistent placement in mainstream media publications including: The Wall Street Journal, Newsweek, Crains, New York Times, International Herald Tribune.

Supervised marketing for a division of General Motors. Advised in the development of company marketing plan. Executed global marketing campaigns, e-commerce initiatives, needs assessment, SEO, social media, advertising, and forecasting.♦ Redesigned processes and accomplished turnaround of an under performing function.♦ Implemented the redesign of content and functionality for corporate and client web sites.♦ Created value proposition and strategic messaging to target internal and external customers. ♦ Developed and hosted award winning thought leadership webinar presentations, for customers and prospects.♦ Conceptualized and developed creative solutions for a variety of industry programs in all mediums.♦ Implemented best in class marketing automation technology, increasing lead response time by 47%. ♦ Established social media presence and tracking metrics to prove ROI on marketing campaigns.♦ Developed and managed the participation with key associations, resulting in increased brand equity.

Transitioned a niche specific IT service provider for data integration solutions into a leading supplier of information integration software. Guided a cross-functional executive team in developing the company’s core strategic vision(CSV). Established corporate objectives as well as the tactical executables to reach these goals.♦ Planned and implemented product launches for target customer segments and industry verticals. ♦ Maintained P&L and forecast marketing budget, reducing spending by 36%.♦ Increased revenue more than 25% by identifying demand generation opportunities.♦ Restructured marketing communications program, reducing spending by 51%.♦ Assessed and renegotiated all contracts reducing external-marketing expenses by 22%.♦ Supervised, produced and maintained website content increasing company visibility by 73%.

Developed and executed marketing plans for North America's leading chemical supplier of commodity and engineering thermoplastic resins. Led marketing function including, communication strategy, branding, market research, competitive analysis, positioning, marketing campaigns, public relations, event management, and marketing collateral. ♦ Led development of e-business strategies that resulted in sales growth of 31%.♦ Implemented electronic marketing collateral materials saving over 40% of annual printing expenses.♦ Developed promotion program which decreased client incentive spending by 37%, while increasing brand equity.♦ Implemented company promotion program which decreased client incentive spending by 37%, without reducing visibility.

Provided marketing support for a leading medical device manufacture. Executed global marketing campaigns, product management, strategic planning, product training, market research, press releases, event management, public relations, coordinated promotions, edited articles, created marketing collateral materials.♦ Elevated company ranking in the medical device industry 28%, through strategic positioning and product redefinition.♦ Developed marketing collateral, product sheets and newsletter, ensuring brand equity and increasing market visibility.♦ Consistently identified opportunities for product launch, market penetration and accelerated growth.♦ Provided direct customer relations support, identifying key success factors to improve quality of our service experience.♦ Leveraged client base as key partners in the firm’s worldwide marketing and business initiatives.♦ Created a digital and print collateral strategy for conferences.

Managed operations and client relations for top selling agents office. ♦ Proactively set marketing strategy, plans, and budget. ♦ Establish campaign strategy, increasing leads by 17%♦ Selected and supported participation in conferences and local events.♦ Identified Key Performance Indicators (KPI's) to quantify the ROI of marketing initiatives.♦ Developed analytic and trend reports to increase penetration of target marketing.