Mike Graff Email & Phone Number

Huntington Beach, CA, US

Irvine, CA, US

Irvine, CA, US

• Own National U.S. field alliance engagement, demand generation, and solution marketing across Enterprise and SMC-Corporate segments for 30+ sales pods across four regions and 13 office locations.
• Drove 200% YOY goal achievement across key Microsoft national scorecard metrics including Azure Consumed Revenue, IP Co-Sell, Azure Customer Adds, et al.
• Manage four regional field leads and day-to-day operations of a 10+ marketing team
• Acquired $7M+ in partner funding in 2021 to accelerate opportunities into shared client wins
• Serve on national steering committees to support organizational vertical selling efforts across Financial Services, Health Care and Life Sciences, Retail/CPG, and Manufacturing
• Received a 2021 Microsoft Worldwide Partner of the Year Finalist Award for Microsoft Solution Assessment Team Alliance

Irvine, CA, US

• Led national Go-To-Market strategy and demand generation execution around cloud infrastructure, app innovation, and modern workplace practice areas.
• Drove alliance relationships with Microsoft, Amazon Web Services (AWS), Google Cloud Platform (GCP), AppDynamics, Movere, Armor Security, and HashiCorp that yielded approximately 60% of new business within the segment
• Generated $53M in pipeline and $29M in annual revenue in 2019-2020 by owning full go-to-market strategies for five net-new service IP offerings
• Drove 40+ net new clients via inbound referrals in 2021 through national management of the MSFT Solution Assessment Team with a client lifetime value-to-date of $28M in revenue

Irvine, CA, US

• Drove demand generation campaigns that generated more than $30M in opportunities through a variety of digital, event, and other offline go-to-market campaigns.
• Supported the national management of Microsoft, Amazon Web Services, and Google Cloud alliances
• Negotiated $1.3M in annual marketing development funds (MDF) to significantly supplement/offset internal marketing budget
• Led and the most successful AWS Partner-led nationwide event series in the US in calendar year 2017 (Continuous Delivery/DevOps) with 22 events, 14 cities, 1500+ attendees, and $15M in sales

Rancho Dominguez, CA, US

• Managed service and field sales organization for smart manufacturing company, comprised of 10 office employees with an additional 30 field personnel nationwide.
• Implemented cross-channel demand generation and coordinated marketing campaigns across digital and print
• Increased software upgrade and service revenue by 60% YOY
• Launched biannual, in-person showcase events across six core regional markets, increasing YOY sales by 10%

Carson, CA, US

Led a four person team in supported a 65+ inside and outside sales force responsible for over $300 million in annual sales. Helped transition the marketing department from fielding disparate, inbound sales requests to a system of coordinated regional, national, and international business to business (B2B) marketing campaigns. The team executed a mix of.

Managed an $8 Million annual budget across 18 major markets using a diverse media mix of print, radio, interactive, email marketing, direct mail, tradeshows and events, and public relations. Optimized cross-media campaigns leading to a 13% reduction in cost per lead. Initiated market-specific promotions that increased new acquisitions by 27% across markets.