Mike Graziano Email & Phone Number

Naples, Fl, Us

New York, Ny, Us

Behamics is a pioneer in combining Artificial Intelligence with Human Psychology to optimize customer experiences and influence consumer behavior on ecommerce sites. Our mission is to boost conversion rates and average order value (AOV) while minimizing returns to increase Net revenue. Our solutions can easily be applied to any ecommerce platform, with an implementation that only takes minutes. For more information see: www.behamics.com

Graz Group is focused on providing platform selection and agency vetting to commerce brands as well as fractional CRO/go-to-market strategy consulting to eCommerce platforms and system integrators.• Spearheaded sales consulting for prominent agencies, delivering platform and agency advisory services to renowned brands including AutoZone, Best Buy, and lululemon.• Established and nurtured high-value relationships with executives at top-tier brands globally, ensuring tailored service delivery that aligns with client expectations.Trifecta Technologies, Allentown, PA November 2021 – February 2022• Brought in by the COO running a Salesforce B2B commerce agency to act as fractional CRO for and lead a team of four sales reps and three client partners over a three-month engagement. • Improved alignment with core partners (Salesforce) and help hone differentiated message to sellers.• Improved lead gen and sales process that helped team close $5.3 million in net new business within 3-month engagement.

Manchester, New Hampshire, Us

Hired to take a new SaaS-based composable eCommerce solution to market. Main accomplishments include:• Changed the company's strategy of building a monolith solution to a headless approach by leveraging technologies provided by partners for frontend, CMS, and OMS, which saved the company substantial time, effort, and money. • Developed the company's go-to-market plan and messaging.• Led development of a client-facing demo and sandbox environment with partner technologies pre-integrated.• Grew our Retail Board Advisors from 3 to 8 through personal industry connections.• Guided Upstart to create battlecards and SWOT analyses regarding our key competitors.• Responsible for pre-event outreach, meeting setting, and booth networking at conferences like Shoptalk.

Mclean, Va, Us

Hired to pivot a company away from traditional Oracle Commerce/ATG Systems Integration work to be closely aligned with and source leads from commercetools and MACH Alliance partners. • Grew new logo pipeline from $0 – to over $20 million in 10 months.• Aligned Account Teams with Alliance Partners and built channel sourced pipeline to over $4 million.• Secured new business with enterprise brands including Purple Mattress, Thrasio, and Walmart Chile.• Created a Latin American presence for the company by hiring a sales rep in Santiago, Chile. Managed another rep that moved from LATAM to Valencia, Spain.• Managed an Alliance Director (U.S.) to drive growth from partners. • Created and executed go-to-market plans and lead-gen campaigns for the U.S. and LATAM.• Tightly aligned the company with MACH Alliance partners commercetools, Bloomreach, VUE Storefront, Contentstack, Contentful, Frontastic, Fluid, and others.• Built strong relationships with commercetools sales leadership and individual sales reps.• Recorded a Podcast, “The Commerce Tools of Tomorrow” with Chief Product Officer, Kelly Goetsch.

Grew a small staff augmentation agency with zero eCommerce presence into an implementation juggernaut in the Oracle and Salesforce Commerce partner networks. Established new partnerships, closed first deals, built relationships with partner executives, hired and managed a sales team, and made my partners a lot of money.• Established and grew strategic partnerships with supplemental technology and hosting partners.• In Global Alliances Role, aligned the company with new technologies including commercetools, SKAVA, Amazon Web Services, Bloomreach, Lucidworks, Denodo, UIPath, and others.• Co-Sold millions in multi-year Oracle ATG and Salesforce Commerce Cloud B2C software license revenue.• Contributed to discovery, SaaS demonstrations, software license negotiation, and vendor selection.• Nurtured and generated business through relationships with platform SMB, Field, Cross-Sell, and Enterprise sales rep teams, directors, and partner managers.

• Hired to drive revenue and commerce channel strategy when company was under $5m in revenue and 75 employees.• Established partnership with Oracle ATG Commerce and sourced initial Enterprise leads through cold outreach.• Built momentum from initial wins with by steering great delivery, sales case studies, and executive alignment.• Bootstrapped path to becoming a go-to Gold enterprise implementation partner for Oracle within two years, moved to Platinum following Mastek acquisition.• Grew Commerce practice revenue from $0 to $35M from 2012-2016, and company headcount from 75 to 350.• In 2015 identified need to diversify partnerships and after thorough evaluation picked Salesforce Commerce B2C.• New partnership resulted in winning maintenance and support contracts with two of the largest North American Salesforce clients (Scholastic and FULLBEAUTY Brands). • Led complex sales processes in response to inquiries from Fortune 2000 and government entity inquiries/RFPs.• Average deal size $500k, pitch team size ranged from 4 to 10 SMEs and executives.• Led RFP submissions, new project pitches, managed services, and project takeover sales processes.• Developed and iterated upon sales processes, proposals, pitches, and SOW construction to improve close rate.• Hired and led 4 person Enterprise sales team.• Created enablement plan, set quotas, supported sellers with channel introductions, and led by example.• Helped sellers close deals through executive alignment and streamlining internal scoping processes.• Closed over $70 million in services revenue throughout tenure. • Played an integral part in selling the company for $25 million plus earn-outs in 2013 and leading corporate integration efforts post-acquisition.

Washington, Dc, Us

Tank Platoon Commander, 2d Tank Bn, 2d MarDiv; AT(TOW) Missle Platoon Commander, 2d Tank Bn, 2d MarDiv; Camp Property Officer, Camp Schwab, Okinawa, Japan, 3rd MarDiv.