Mike Gromczak, Ms, Mba, Cspo® Email & Phone Number

St. Louis, Mo, Us

Philadelphia, Pa, Us

Led marketing and operations for a start-up organization focused on commercialization advisory for companies bringing lifesaving, novel therapeutics, diagnostics, medical devices, and healthcare technology to market.

London, Gb

Managed marketing for the NA division of a global company specializing in laboratory equipment and software for process R&D in pharmaceutical, biotechnology, life sciences, and academia.■ Partnered with the global office to establish the marketing function and develop new brand identity, build a new website, redesign marketing collateral, create new exhibition kit and social media profile.■ Introduced a new approach to evaluate global exhibitions and conferences, incorporating clearly defined processes and metrics to align shows with strategic priorities, reduce cost, and improve ROI.■ Executed global exhibitions and conferences to grow brand awareness and generate leads by selecting key events, messaging, and demos, using direct mail, and crafting digital and social media content. Developed product presentations and scientific posters to enable Sales team.■ Managed CRM outreach email campaigns to reengage customers and generate leads for new systems and upgrades.

Somerset, Nj, Us

Managed operational aspects of 12 strategic partnerships that represented company’s largest channel of hearing instruments (Class II medical devices), advocating for Partners internally and coordinating with Marketing, Finance, Account Managers, Sales, and Business Intelligence to optimize customer experience.■ Engaged Marketing, Product Management, and the Creative Team to produce co-branded private label collateral, presentations, and direct mail campaigns, driving share of wallet and loyalty.■ Organized Partners’ executive management webinars ahead of new product launch, aligning with Partners on product features, rollout timing, pricing, events, and promotion.■ Trained new hires on Partners’ value propositions, differentiators, and market channels. ■ Coached Outside and Inside Sales on Partner-specific programs and promotions eligibility.■ Set up over a 1,000 accounts with Partners, ensuring accuracy of contract-negotiated pricing, channels, rebates, and warranties, while enabling all internal users of ERP and CRM systems. ■ Spearheaded redesign of company’s intranet to build understanding of Partners’ offering and to enhance field collaboration, revamping layout for ease of navigation and expanding content.■ Coordinated with Business Intelligence and Sales Management on KPIs tracking and dashboards.

Billingham, County Durham, Gb

Managed a $500 million portfolio of monomers for a global leader in the design, development, and manufacturing of acrylic-based products. ■ Maximized gross margin by setting monthly pricing and guidelines, and tracking materials costs, production costs, global supply and demand, market dynamics, and competitors’ price nominations. ■ Developed quarterly, external, market-view presentations to enable national account managers, fortify brand and value proposition, educate customers, and support contract negotiations. ■ Monitored sales and manufacturing forecasts to meet customer demand and achieve annual plan targets.

Newtown Square, Pennsylvania, Us

Managed the CAPM® certification and a portfolio of online learning courses sold to the global audience of practitioners of project, program, and portfolio management. ■ Partnered with Marketing to launch marketing campaigns, using online ads, social media, retargeting, personalized URLs, and print. ■ Tracked, analyzed, and reported volume, revenue, and conversions against annual plans.■ Coordinated new product introductions with Marketing Communications, Instructional Designers, e-Commerce, Customer Care, and the Learning Management System Administrator.■ Built relationships with numerous content providers, negotiating contract terms, structuring agreements, and leading to rapid expansion of product offering.

Munich, De

Managed an extensive portfolio of hearing instruments (Class II medical devices) and accessories. ■ Led a 10-department cross-functional team to launch five new products. Acting as the hub-of-the-wheel, drove collaboration among engineering, procurement, marcom, sales, training group, customer care, e-commerce, and IT. ■ Generated new product forecasts and monitored product performance along with customer feedback. ■ Evaluated product roadmaps and market requirements, incorporating VOC on desirable features and feeding the development of future product platforms. ■ Developed points of differentiation, positioning, and localized messaging for the portfolio, along with content for brochures, website, and presentations. ■ Managed market and competitive intelligence. ■ Created an Intel Advisory Team to funnel competitive developments from the field and to supplement market research and benchmarking studies in order to improve sales readiness via webinars, sales tools, and a Sales-dedicated portal. ■ Benchmarked sales tools, leading to redesign of marketing collateral and point-of-sale displays. ■ Led competitive intel gathering at trades shows and through customer visits. ■ Conducted market, product, and pricing analysis to assist executive management in portfolio make up, pricing, and positioning. ■ Trained the sales team on competitive landscape, selling against competitors, and handling objections.■ Collaborated with the cross-functional team and outside consultants to develop and deploy new consumer-focused website.

Colombes Cedex, Fr

Led market and product development for innovative Plexiglas® Hi-Def™ projection screens, building partnerships with OEMs, value added re-sellers, integrators, and niche applications customers. Led marketing for new products in the pipeline. ■ Orchestrated primary research to identify market potential, value chain, route to market, and emerging trends. Gathered VOC and competitive intelligence, providing specifications for a second generation product and leading to commercial production. ■ Developed positioning, pricing, and go-to-market strategy, achieving highest margins in the portfolio. ■ Raised brand awareness, utilizing SEO, custom demo models, marketing collateral, and exhibitions. Led marketing for new products in the pipeline, using Stage-Gate process for new product development.

Amsterdam, Noord-Holland, Nl

Led commercial and industrial market segment teams that identified and addressed market trends, portfolio gaps, national accounts’ needs, and opportunities to drive segments’ growth. ■ Developed opportunity roadmaps, value propositions, strategy, segment and product marketing plans. ■ Led a cross-divisional, cross-functional team in the company’s first combined launch of an energy saving lamp and ballast system. ■ Organized workshops that generated concept value propositions based on end-users’ and buyers' insights, providing input for future product innovation and opportunity roadmaps. ■ Oversaw the development of segment brochures, how-to-sell collateral, digital marketing, and direct mail. ■ Organized trade shows, enabling national account managers and field reps to grow share of wallet.

M.B.A., Marketing And Corporate Strategy

Education record

Master Of Science (M.S.)

Mini Mba, Digital Marketing