Mike Kelly Email & Phone Number

Mike is responsible for building strategic relationships with existing and future partner companies (Teams, Brands, and Agencies). Mike works with partners to take advantage of a new generation of best-in-class experiential consumer engagement programs built exclusively within the FrowSports Fan platform.

• Created Play-2-Win promotions for mobile/social platforms; the program’s user engagement success resulted in a product pivot to include the daily chances to win program within the TakeSide app.• Developed a method for onboarding new app users at hospitality accounts by combining QR codes and a text-to-win program where we successfully enhanced the consumer experience while adding 200 patrons as users to the TakeSide app. Proved that this method had a positive ROI and is easily repeatable at any location.• Secured partnerships with 98.5 the Sports Hub which resulted in 98.5 being a sponsor of and logo placement on our Street Team Van, as well as introductions to some of their key accounts. • Secured Shipyard Brewing as a partner to enhance the app’s rollout through their national retailer customer base to engage consumers (ongoing). • Create TakeSide NBA Metro Market Street Teams with promotional activation assets.

Client - Tomahawk Tavern - Create Website https://bluesmokestation.com/ Event Sponsorships & Execution / Social Marketing - March 2023 - CurrentClient - OLP of Southern New Hampshire - Commercial Sales - Hospitality. Introduce Gemstone Lights & their Mobile App as an innovative solution to attract new patrons and improve the customer experience. March 2023 - CurrentClient - FrontRow Sports – Mobile Media Sports - Burlington, MA. March 2019 – July 2022. Launching Mobile App – ASO/SEO planning, product development, testing, beta launch plan & execution. Onboarding of 1000+ testers. Exit Surveys to develop the next steps for launch and go-to-market strategy. Managed social presence Client - Bellavance Beverages, - Beer Distributor, Hooksett, NH Sept 2018 – May 2020 Business Development through execution of Anheuser-Busch National Program rollout at Dartmouth College. Created and executed unique local promotions to engage the 21+ target audience at Dartmouth College and BBC customer locations via mobile text to win. Exceeded both National and local KPIs.Client - CommonPlaces Interactive, – Internet, Manchester, NH Feb 2019 – May 2019 Business Development through re-introducing CommonPlaces to the local business community in Manchester, NH. Managed the successful introduction of the CommonPlaces Customer Experience Portal (CXP) program to new and existing customers via LinkedIn and HubSpot integration. Client - SAMEWAY, - Rideshare, Start-Up, Boston, Massachusetts, Oct 2018 – Feb 2019 CMO/Business Development – Secured Ski Industry Partnership with Wachusett Mountain to introduce SAMEWAY to their clientele via web and social postings. Created SAMEWAY Street team to canvas targeted Boston neighborhoods. Secured ideal location at the Boston Ski Show to engage over 40,000 Ski/snowboard enthusiast consumers. Partnered with major show sponsor/retailer (Country Ski & Sport) to include SAMEWAY info in each consumer purchase at the show.

Co-founder - business model, product development, marketing, and sales. Notable Accomplishments:• Critical player/contributor in Perkloud product development (Lean Start-Up/MVP Product, use cases, and product testing).• Conducted SWOT analysis on Perkloud’s market fit in the hospitality industry: the alcohol industry’s advertising restrictions as well as their government-regulated three-tier distribution system (Brands, Distribution, and Customer Locations). • Developed and executed rollout strategies, pricing, budgets, and sales plans. • Developed the B2B and B2C marketing materials for sales calls. • Designed promotional programs and affiliated websites. • Developed Perkloud’s two-tiered sales plan to sell software licenses to seven multimillion-dollar Anheuser-Busch distributors (three-year contracts valued at $15K each annually) and monthly subscriptions to their customer’s locations to develop a proof of concept (with revenue) and successfully launch the company.• Onboarded 100+ bars and restaurants to the network (subscriptions) while adding 30K consumers for the brands and locations to be able to communicate with and drive sales activity through a mobile connection, resulting in growing both the distributors’ and locations’ overall businesses. • Created promotional programs that induced 30%+ distributor customers to participate in the program and actively promote Perkloud to their customer base resulting in 10% business growth on promoted days.

Co-founded this startup venture, an interactive multimedia network with targeted content, advertising, and promotions. Raised $1.5M in startup funds to focus on developing a new advertising channel for brands to access a highly desirable demographic. Influenced brand placement at high volume, key account locations. Notable Accomplishments: Developed a go-to-market strategy of selling multi-year advertising contracts to AB distributors (NHD and AB Boston) to secure critical accounts with high volume consumer traffic to increase the value of our advertising platform to advertising brands.  Negotiated multi-year contracts with AB, Pepsi, distributors, and locations, securing exclusive digital media management rights for the network at each location, a cutting-edge concept leveraging the available technology.• Sold multi-year advertising contracts to two AB distributors (NHD and AB Boston). • Negotiated multi-year contracts with AB, Pepsi, and distributors; locked in location exclusive, digital media management rights for IPOP and their advertiser.• Secured and negotiated contracts for advertising content with CBS and The Weinstein Company; motivated these large corporate entities to secure contracts with a 13-location network.• Sourced vendors for IPOP Touch Screen Kiosk for Media Play and Enter-To-Win data capture.

Drove brand interactions to generate sales revenue up to $8M across the United States and Canada. Trained & managed 175 employees and eight regional US offices, executing 5,000 events in one year at the peak of the business.Notable Accomplishments: https://goodstuff1976.com/ Planned and executed marketing campaigns/promotional events:  Dunkin Donuts – Boston, New York, and Philadelphia Pepsi – N.E Region and National, Pepsi Challenge, Mountain Dew Hummer Program, Code Red, Mountain Dew Vertical Challenge, Exxon Ski Program, M&M Mars Snickers Soccer-fest Created demographics-specific programs: Slim Jim, Motorola, Schwan Food Company, Dalton Enterprises, Home Depot, Wal-Mart, AT&T, Hard Rock Café, TNN, Adidas, and Polaroid. Created and executed Street Team interaction for Pepsi (PBG) and Dunkin Donuts IPOs on Wall Street.

Digital Direct Network - Start-Up - Focused on bringing targeted media - Video, Music & Promotional Messages to specific networked locations for consumer engagement.

Owned by Thorn EMI - Created and ran the Northeast office. Executed two grassroot promotions using Pioneer Karaoke - Bud Light Spot Light @ bars & Pepsi's Ray Charles - "You've Got The Right One Baby" event marketing and sampling program. Consistently #1 office out of 40 - Created and executed corporate promotions using Advertainment (entertainment and marketing) to engage consumers and deliver brand messaging

Music Industry Sales - Wholesale distribution of CDs, Records, Cassettes, and accessories. Advertising - developed catalog division to be a profit center for Northeast One-Stop. Created monthly publications to drive sales at local retail accounts. Worked with the major record labels as well as independents to secure advertising funding to highlight specific artists and their upcoming releases in the monthly publications. Developed publications to address specific types of music for retailers to share with their music fans – The Country Catalog etc…

Bachelor'S Degree, Business

Grad Studies, Mass Communication/Media Studies