I’m a writing geek, with an intense love of anything punk, DIY, visceral or immediate. I appreciate craft, but a good idea always wins for me, rather than a beautifully polished nothing. I get off on platform creation, longevity of thought, and behaviour-change executions that touch a nerve and make you question yourself. I believe in combating climate change with everything we’ve got, and helped create and run the Gen Less brand for EECA in NZ. Most recently I helped create Unite Against COVID-19, and NZDF’s Run Deep brand platforms.
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Head Of CreativeNow Now LabsWellington, New Zealand -
Project Creative DirectorClemenger Bbdo Wellington Jun 2021 - PresentWellington -
Senior WriterClemenger Bbdo Wellington Jun 2005 - PresentWellingtonClemenger BBDOI work across the majority of the Clemenger client base. I co-wrote Blazed and Local Legends for NZTA. I've got a bunch of gold gongs - from Cannes, D&AD, New York Festivals, Award and Spikes Asia. Recently I was a key part of the COVID-19 response creative and strategic team that won the Grand Axis, and a special purple Pin at the Best Awards. I've also won multiple golds at Axis with Trails of Taonga for Oranga Tamariki. My preferred kind of work does good in the world, or has a high-quality, functional reason for being. I'm a senior writer for Proximity Wellington (Toyota) and Clemenger BBDO. That means I’m responsible for through-the-line writing and concepting (including above the line, digital and direct) – across two highly successful agencies. Favourite job: Blazed has earned international recognition. Most importantly, it did the job and made headway into a normally hard-to-influence audience. -
Creative DirectorClemenger Bbdo Wellington Oct 2019 - Sep 2022I'm the Creative Director for EECA, and am proud to have helped create the new Gen Less platform which tackles climate change by inspiring people to see that the climate action can help you live more with less energy. This work recently won a gold gong at Best Awards for animation. I also worked intimately as part of the small team responsible for NZ's COVID-19 comms, which won the Grand Axis and a special Purple Pin at Best Awards, has been called 'A masterpiece in mass communications' and is recognised globally as one of the most lauded comms responses to the pandemic.
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Creative Director Eeca / Senior WriterClemenger Bbdo Jul 2019 - Sep 2022 -
WriterPoulters Jul 2002 - Aug 2004Through the line creative. -
Junior CopywriterTequila\Manchester Jul 2000 - Jul 2002Learning the advertising and direct marketing ropes.
Mike Gwyther Education Details
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Writing -
Social Psychology
Frequently Asked Questions about Mike Gwyther
What company does Mike Gwyther work for?
Mike Gwyther works for Now Now Labs
What is Mike Gwyther's role at the current company?
Mike Gwyther's current role is Head of Creative.
What schools did Mike Gwyther attend?
Mike Gwyther attended Sheffield Hallam University, Sheffield University.
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