Responsible for launching and enhancing SaaS products for AT&T at the intersection of mobile, cloud, AI and cybersecurity. Oversaw cloud product lifecycle from inception to 130% average YoY growth by defining technical roadmaps, converting customer insights into growth strategies and product roadmaps, and leading a 15-member cross-functional team in identifying and removing obstacles to growth. Left in October 2024 due to new company policy requiring presence in Dallas, TX. Key achievements include:⬧ Spearheaded AT&T Personal Cloud, driving subscriber growth from 5K to 1M+ and annual revenue to $60M+.⬧ Orchestrated 13 product releases with 30+ feature enhancements, elevating app ratings by 400 bps to 4.4 in 2-year span.⬧ Developed financial modeling and board-level presentations that secured $3M annual investment and expansion to 5 sales channels, fueling 130% YoY revenue growth.⬧ Reversed churn trend by 200 bps and grew storage by 4X through overhaul of cloud onboarding UX by adding a frictionless authentication experience and content backup option to the Android device setup flow. ⬧ Recognized by VP of Device & Services Marketing with 4 AT&T Connection Awards and nomination for AT&T’s Management Development Program for outstanding leadership and exceeding growth objectives.⬧ Achievements also include completing a comprehensive review of AT&T Personal Cloud’s security controls , executing an over-the-air provisioning campaign affecting over 60 million devices, which boosted daily average users by 20%, and conducting a thorough review of AI-based facial detection features for commercial deployment approval.

Developed a strategic 0-1 mobile product, managed 3 employees, developed product roadmaps, led exclusive augmented reality partnership, led executive governance, and established product and growth strategies.⬧ Led UX research and prototyping for new mobile app, resulting in 30M unique users with $18M in cost savings and 4+ Play Store rating in the first 2 years. ⬧ Supported reduction in Android device call volumes by defining and executing content strategies on att.com, resulting in call prevention equivalent to $50M in expense over 3 years. ⬧ Managed partnership with an exclusive, early-stage augmented reality partner, led stakeholder alignment, and collaborated with B2B marketing to establish product-market fit, and product growth strategies. o Executed GTM plan highlighting AT&T's network, exclusive hardware and IP to over 6,600 prospective partners, earning favorable headlines from publications such as Forbes, CNET and Next Reality. o Crafted executive communications and contributed to corporate media strategy to drive impressions and brand awareness.⬧ Recognized with Key Contributor Award by AT&T’s VP of Network Services for leading the development of the AT&T Device Help app and revolutionizing customer support with device diagnostics and Big Data.

Responsible for leading a team of 10 content managers to enhance att.com and Care support experiences in collaboration with Big Data and Digital teams. I guided the development of technical workflows, launched the Troubleshoot & Resolve tool, and managed CMS migrations. Key accomplishments include delivering $5 million in annual savings through simplified device tutorials and UI redesign, leading the creation of 12 interactive workflows for the Troubleshoot & Resolve site. My role involved orchestrating content strategy workshops, managing technical writing standards, and overseeing web tutorial development for AT&T's smartphone portfolio.