Supermoon is an independent brand and design firm. We specialize in strategic brand creation and transformation, visual and verbal identity, and digital experience design.We're built for a connected and rapidly-evolving world, fluidly switching between brand and experience design approaches as needed. We create communications focus and drive momentum for maturing startups and category leaders, primarily across emerging technologies, mobility, financial tech, clean tech, luxury products and consumer devices.Our hand-picked, senior teams take on unique and evolving program needs within a philosophy of transparency and direct collaboration. As an indie agency with a broad global network, we have the ability to source best-in-class expertise and provide exceptional service while eliminating most typical agency overheads. We focus our client investment on crafting top-shelf strategic thought, ideas, and design, whether it be for full brand transformations or targeted vision projects.We create and develop brand systems that involve creating new categories, developing brand strategy, research, naming, verbal and visual identity, logos, digital design and user interfaces, film, video and motion graphics, and brand launches, training and implementation. With broad experience both in-house and as senior agency leaders, we integrate smoothly with existing teams.Some recent work:- Delivered a full brand and digital transformation program for Wellby, NASA JSC's credit union.- Created visionary software UX and UI for a leading IT services provider.- Category design, branding and marketing creative for Bryte, an AI and sleep-science company focused on the luxury hospitality sector.- Delivered a full brand transformation program for Upgrade, the multi-billion-dollar neobank and digital lender led by Renaud Laplanche, founder of Lending Club.- Visual identity, packaging and digital for Hamel, a luxury Sonoma wine brand with a rare proposition.

Creative Director for the global leader in brand strategy, experience and design.Clients included Hyundai, Riot Games, ByteDance, Dow, Ingersoll Rand, Pfizer, FHLBank San Francisco, Facebook, Avery Dennison, Flight Centre, Accenture, Tempur-Pedic and Office Depot.Led creative teams in developing strategically driven brand ideas, transformational visual systems, brand films and video, websites, apps and product concepts. Working inter-office with our North American / NYC clients.Helped global brands transform, and stealthy startups to launch, across multiple categories from gaming and esports to consumer tech, financial services, material sciences, air travel and next-gen mobility.

Creative Director for the eminent London-based experience + industrial design consultancy, in their SF office.Automotive: Led design strategy, digital experience design, branded UI design, new product concepts for Lincoln Motors. JD Power gave our HMI work for Lincoln's Navigator their highest-ever rating, and named two of our projects "best in category".Airlines: Led the design of next-generation in-flight entertainment, experience design, product concepts and software branding for Thales and Singapore Airlines.Digital Products: Led mobile app design for HP and worked on connected product interfaces for healthcare giant Baxter.Native is a leading integrated industrial/experience design consultancy, working from offices in London and San Francisco. Native conceives design for iconic global clients including Bowers & Wilkins, Audi, Bentley, Lincoln, Ford, Bang & Olufsen, Thales, Singapore Airlines, Pernod-Ricard, the BBC, and HP.

Creative Director for brand identity and vehicle user experience for the luxury electric car maker based in Silicon Valley. I am a strong believer in consistent end-to-end brand experiences, so built a world-class design team (from scratch) to deliver an integrated experience from marketing to vehicle experience. The team was all senior and included Brand, UX, UI and Voice UI designers from the likes of Tesla, Audi, Cadillac, and Amazon, AKQA and DDB.Experience Design: Directed design strategy and the experience design team. Conceived headline user experience features to be implemented inside and around future Lucid vehicles. Worked with VP Design and VP Software to bridge brand, vehicle experience and implementation. Worked with global suppliers and supply chain management to identify potential hardware and software for the vehicle.Brand: Helped define Lucid's brand - mission/vision/values, naming (incl. the name change from Atieva to Lucid), and brand positioning. Led visual identity which remains the core of the current system. Sourced and managed external brand agencies and strategy/identity development, research and insights. Led marketing creative for website, recruitment, brand films and trade show presence.Business: Presented UX and brand concepts to board of directors, investors, and internal stakeholders. Worked with technology and engineering supply chain to develop future-forward experience concepts. Reported initially to the CEO, then to the VP Design.

Creative and design director for campaigns, websites, digital applications and brand identities for clients including Apple, Audi, Stella Artois, and NVIDIA.Design Director for AKQA's Apple account, working embedded with the Apple interactive MarCom team. Helped design and deliver the Apple iPhone 6 site.

- JWT Amsterdam: Head of Design (acting). Brand development and campaigns.- G-Star: Design director for redesign of global digital ecosystem (website, store, apps)- AKQA: Conceptual art direction (EA Games)- 180 Amsterdam: Digital product design direction (ASICS)- Arnold: Conceptual art direction (Finnair)

As discipline lead and creative director for art direction & interdisciplinary design, built and managed one of Europe's most awarded creative design teams.

Creative direction responsibility for all design-led briefs, typically balancing oversight of 10-20 integrated campaign and digital product projects concurrently. Sign-off responsibility for all agency visual work, motion and animation, interface design, and creative production.

Co-responsible for assessing the agency's incoming project briefs and directing team resourcing on projects. Partnered with Director of UX for services / app projects. Client-facing, presented proposals and ongoing work, and acted as an ambassador to Dutch design organizations and conferences.

Clients included Philips, KLM, Volkswagen, Audi, Gucci, Dolce &Gabbana, Budweiser, Grolsch, Unilever, Ziggo, Dutch Hi-Speed Rail, Pink Ribbon Foundation.

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In 2009 we were the first digital agency to win a Cannes Grand Prix for film, for Philips "Carousel". In December 2011, Tribal Amsterdam was named European Interactive Agency of the Year at Eurobest and in April 2012 as Dutch Agency of the Year at the Spin Awards. Tribal DDB Worldwide is an Advertising Age A-List network as of 2008, and as of January 2012 one of only 14 members of the FWA Hall of Fame.

Concept and ideation for digital / integrated advertising campaigns and brand websites. Presenting big (and small) ideas to clients. Art direction and design. Reviewing in-house production and work from third-party production houses. Contributing to campaign strategy development. Assisting PMs and account in planning, budgeting and resource allocation. Brand development and documentation. Handling a number of simultaneous projects, mostly within one account at a time. Clients pretty much all international brands including Heineken, P&G and T-Mobile.

NL: Creative concepts for Sony Ericsson, KPN interactive TV, Guerilla Games / KillzoneNL: Design for Brand Beer, Nyenrode University, Quote magazine, Dutch RailUK: Design for summer festivals promotions

Product design for web applications, intranets and websites. Clients all large European/UK government departments. Led interface visual design for the most heavily-used web app in Europe (PAYE Online, UK). A client-facing consulting role (led proposals and design workshops). Developed proprietary design methodology for web application design based on IBM development processes.

Design for websites, web-based products, game interfaces, multimedia kiosks and installations, cross-medial on/offline campaigns and print work. Clients all Dutch, ranged from large corporates and arts institutions to educational installations and kiosks at Lowlands festival.

Design of websites and international platform sites, digital advertising and fashion & music magazines for one of the first Dutch interactive agencies. Also game interfaces, CD-based product apps and three groundbreaking social media applications. Clients included Philips, Universal Records, ABN Amro, Heineken, Peter Stuyvesant Travel.

Design and production of high-end Paris photography and fashion magazine.

Led the advertising design and newspaper production department for the weekly Wellington city paper. Directed/managed the small team of photographers and designers. Oversaw the full redesign of the newspaper and arts festival guides. Member of the day-to-day management team and helped bring the newspaper it's first annual profit.

Set up and published an independent music / arts magazine focussed on Wellington with a group of like-minded allies. Supported and covered local bands, artists, DJs, film makers, theaters, and venues.