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Mike Harding is listed as Principal and Founder - Harding CPG Consulting at Harding CPG Consulting, based in Dallas-Fort Worth Metroplex, United States, United States. AeroLeads shows a matched LinkedIn profile for Mike Harding.
Mike Harding previously worked as Principal and Founder (CPG) at Harding Cpg Consulting and Vice President of Sales (CPG)- National Accounts at Nature Nate'S Honey Co.. Mike Harding holds Bs, Marketing, Minor: Economics from Illinois State University.
Accomplished, results driven CPG Sales Executive with a proven track record of exceeding volume and profit targets with both "start-up/high growth" companies (GoGo squeeZ/KIND Snacks/Nature Nate's) and "blue chip" companies Procter & Gamble, Johnson & Johnson and Cadbury/Mott's/Dr Pepper Snapple. Skilled at strengthening performance in both Direct and Food Brokered accounts. Successfully grew volume and share in some of the largest National Retailers in Mass (Walmart and Target), Club (Sam's), Drug (Walgreens) and Grocery (HEB/Publix/Meijer/Kroger). Excel in working cross-functionally with supply chain, forecasting, marketing, category management, shopper insights, finance, and trade planning to develop "win win" programs for the accounts and company. Comfortable working in either large or small company (fewer resources) environments.Areas of Expertise: ..Consumer Packaged Goods ..Drug, Mass, Grocery, Club ..National Account Management ..Food Broker Management ..Leading Teams..Cross Functional Team Selling..Portfolio Selling..Start Up Companies..New Market Expansion ..Building Strategic Account PartnershipsPlease email me at: mike.harding@hardingcpgconsulting.com
Listed skills include Leadership, Grocery, Club, Key Account Development, and 42 others.
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Harding CPG Consulting offers clients guidance and support to help maximize revenue opportunities within Mass (Walmart/Target), Club (Sam's/Costco), and Food (HEB/Publix/Kroger, etc.). This support includes helping clients find the right strategic broker partner that best aligns with their company goals. Areas of Expertise*Broker Partner Management.
Mckinney, Texas, US
Managed our largest accounts (Walmart/Sam’s/Target) representing 50% of the company’s revenue and drove growth utilizing a broker network. Walmart (Dept. 92)*Doubled Nature Nate’s revenue in two years.*Sold +41% incremental distribution and moved Nature Nate’s off top shelf to eye level.*Grew share from 6.1 to 9.7 (+3.6pts) making Nature Nate’s the #1.
New York, US
Led the Walmart Team (Walmart personal account responsibility) while managing a Walmart Business Manager (Broker), Walmart Retail Business Manager (Broker) and working cross-functionally with our Walmart Category Manager. Walmart (Dept 82, 90, 92):*Profitably grew Walmart annual sales to $87M (+29.9%) and 21.3 share (+3.6pts). *Restructured KIND’s selling.
New York, US
Led the Walmart/Sam’s Team (Walmart personal account responsibility) while managing a Walmart Analyst (Broker), Sam’s National Account Manager, dotted line Category Manager and Walmart Acosta Broker Business Manager (Retail only). Walmart (Dept 82, 90, 92) - see results above Sam’s (Dept 41)*Team grew Sam’s business to $39M (+77%) in annual sales. *Growth.
Los Angeles, CA, US
Led the Sales Team (broker network) for this startup which created a new children’s book category combining “old school” books with “new school” Virtual Reality technology. *Walmart (Dept 21): Sold distribution into 3,970 Walmart stores and Walmart.com/JET.com*Sam’s Club (Dept 70): Sold distribution into 200 Sam’s Clubs and Sams.com
New York, New York, US
Walmart (Dept 92):*Profitably grew Walmart business from 5 to 34 skus with a 65 share and $55M in annual sales. Growth was achieved through incremental distribution, displays, vertical shelf set, rollbacks and establishing Materne as Walmart’s long-term Fruit Squeezer growth partner.*Sold GoGo squeeZ Singles into 3,928 Walmarts at checkout (Dept 82) =.
New York, New York, US
Led a team of three Sales Directors (East, Central, West) working with Advantage Sales & Marketing managing: Kroger, Publix, Target, Ahold, Meijer, HEB and other key regional accounts. Personal account responsibility for Walmart and managed a Walmart analyst/Advantage BM for retail. *Led company sales growth from $26M (2011) to $60.1M (2012).*Reorganized.
New York, New York, US
Led a team of six Broker Business Managers handling: Kroger, Super Valu, Meijer, HEB, Roundys, Schnucks and other key regional accounts. Personal account responsibility for Target and managed a Target analyst. *Hired and trained Brokers for six geographies, set account strategies, ensured execution of plans and managed P/L.*2011 New Accounts: Kroger.
Plano, TX, US
Brands Sold: Mott's Apple Juice/Apple Sauce, Hawaiian Punch, Clamato, YooHoo, ReaLemon, and IBC Root Beer.Managed internal relationship with Acosta and implemented Dr Pepper Snapple Warehouse Direct plans/objectives nationally. Results achieved by collaborating with Marketing, Finance, Trade Planning, Sales Planning, Supply Chain and the Acosta Client.
Plano, TX, US
Led a team consisting of a Direct Store Delivery (DSD) National Account Executive (NAE) and two Warehouse Direct (Broker) NAE’s covering the West (5 Broker Offices), Mid-west (6 Broker Offices) and Texas (3 Broker Offices) representing $215MM in annual sales. Key brands managed: Dr Pepper, 7UP, A&W, Snapple, Mott’s (Apple Juice and Apple Sauce), Hawaiian.
Plano, Texas (TX), US
Led a team of three DSD NAE's and three Warehouse Direct (Broker) NAE's covering the SE with $300MM in annual sales representing high profile brands such as Dr Pepper, 7UP, Snapple, Mott's and Hawaiian Punch. I also had a Customer Marketing and Category Manager reporting into me via a dotted line. Key strategic customers: Publix, Winn Dixie, HEB and Bi-Lo..
Plano, Texas (TX), US
Led a cross-functional team against Mott's largest two customers representing 30% of Mott's total volume (24MM cases and $230MM). The team consisted of two Retail Link analysts, a Customer Service representative, Category Manager and two Acosta BM's to support our brands at retail. In addition, my team worked directly with Supply Chain, Finance and.
Plano, Texas (TX), US
Managed six Acosta sales offices in a 10 state area with $27MM in shipments for Mott's brands. Personal account responsibility: Walgreens.
New Brunswick, NJ, US
Managed a six state area with $60MM in shipments consisting of three Account Managers and one Key Account Manager. Results:*Division consistently exceeded volume targets vs. Region.*All three Account Managers were promoted. *Team members won over 10 awards Awards: Ring Club, Best of the Best, Grand Awards Winner and Pepcid Super Bowl Winner.
New Brunswick, NJ, US
National Account Manager: Responsible for the profitable growth of J&J brands in American Drug Stores (Osco Drugs/Lucky/Acme), Arbor Drugs, Perry Drugs, Meijer and Spartan.Awards: 1996 National Account Manager of the Year, Grand Awards and Monistat WinnerAccount Manager/Trainer: Responsible for the profitable growth of J&J brands in F&M, Arbor Drugs, Perry.
Cincinnati, Ohio, US
Responsible for the development of four Sales Representatives and the growth of P&G cosmetic brands in regional Drug, Mass and Grocery accounts. Personal account responsibility: Arbor and Perry Drugs.
Cincinnati, Ohio, US
(P&G acquired Noxell in 1989)District Manager: Managed the development of four Sales Representatives and six Merchandisers. Personal account responsibility: Boston Distributors and Finast Foods. Key Account Manager: Responsible for the profitable growth of six regional Mass, Drug and Grocery accounts.*Ranked number one Key Account Manager in Central U.S..
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Mike Harding works for Harding CPG Consulting.
Mike Harding is listed as Principal and Founder - Harding CPG Consulting at Harding CPG Consulting.
Mike Harding is based in Dallas-Fort Worth Metroplex, United States, United States while working with Harding CPG Consulting.
Mike Harding has worked for Harding Cpg Consulting, Nature Nate'S Honey Co., Kind, The Quantum Storey Company, Inc., and Materne, North America - Consumer Packaged Goods (Cpg).
You can use AeroLeads to view verified contact signals for Mike Harding at Harding CPG Consulting, including work email, phone, and LinkedIn data when available.
Mike Harding holds Bs, Marketing, Minor: Economics from Illinois State University.
Mike Harding is listed with skills including Leadership, Grocery, Club, Key Account Development, Sales Growth, Key Account Management, Iri, and Account Management.
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