- Successfully completed M&A of company in 2021

Mercia Technologies is one of the leading investment businesses in UK technology, specialising in the commercialisation of pioneering businesses across exciting growth sectors in which deep expertise is held.Mercia’s vision is to become a leading national player in the creation, funding, incubation and development of high-growth technology businesses with an emphasis in the Midlands and the North of the UK. Mercia brings together technology transfer, company formation and incubation, commercialisation and investment, to technology ventures.Mercia is focused on creating and developing companies which combine technology and service provision, are rich in intellectual property, are scalable and require relatively modest capital infusion. Mercia focuses on some of the highest growth sectors in the UK, leveraging deep expertise across a number of arenas - including digital, electronics and hardware, advanced materials, engineering and specialised manufacturing and life sciences.

Aframe was the first cloud video production platform. Using unique and custom built technology Aframe puts production people back in control and, as it is in the cloud, with access anytime anywhere.

SGI Ltd was a new company specialising in the production and sales of solutions and applications within the rapidly growing serious games market - a market predicted to grow to $2.5bn.

I supported the work of the executive in continuing to expand the success and reputation of the UK's largest theatre.

Managed the transition of Sega into a multi-platform software content company growing revenues from £50 to £250m in Europe and building a western group with revenues in excess of $700m.Acquired Sports Interactive and Creative Assembly studios and delivered a "change to digital" strategy for the company.Pillar releases include the Mario and Sonic series, Football Manager series, Total War series, re-invention of the Aliens franchise etc.

Board member of the highly successful UK publisher and developer, managing global marketing and sales.Grew revenues to in excess of £100m with hit releases including Colin McRae Rally, Toca, Micro Machines, LMA Manager, Operation Flashpoint etc.

Re-launched the NES in 1989, Gameboy in 1990 and SNES in 1992.Software hits included Mario, Streetfighter 2, Donkey Kong Country etc.

- Successfully launched the new IP and franchise Trivial Pursuit across EMEA