Michael Hernandez Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Third Bridge is a leading global research provider, dedicated to delivering unbiased human insights and unfiltered market intelligence to private equity firms, hedge funds, and consultants. Serving clients worldwide, we offer unparalleled access to premium, holistic research solutions that empower the world’s top investors and business leaders.

Los Angeles, California, United States

• Advising businesses on product design and development using recommendations gathered through research on customers’ experiences to ensure optimal user reactions to products. • Conducting research through qualitative and quantitative means, such as interviews, surveys, focus groups, and usability testing, to gather and synthesize user data to provide innovative recommendations to clients. • Enhancing client understanding of users and products by emphasizing the voice of the consumer with the goal of attracting and retaining user interest. • Holistic understanding of the user and product journey as a means to define future opportunities for attracting consumer/user interest.

Westwood, Los Angeles

Running Backs Assistant to Coach DeShaun Foster.• Collaborated closely with positional coaches and player personnel for weekly game planning to achieve 100% game-day readiness resulting in winning 9 out of 12 games in the 2022 regular season.• Designed and modified coordinated drills for players during practice and assisted in game-day operations, aiding the program in producing 15 rookies drafted, signed, or invited to NFL camps in 2023.

Oakley World Headquarters - 1 Icon, Foothill Ranch, Ca 92610

Research & Development Department • VPLDirected Oakley's design and product teams by deeply understanding athlete and consumer behaviors, identifying key problem statements, and addressing unmet needs. Actively engaged in field activities, I played an analytical role, asking pertinent questions and immersing myself in the behaviors of athletes and consumers. Conducting online media research, recruiting athletes and users, and meticulously documenting insights, I facilitated innovation across R&D, design, and marketing. My contributions extended to observing events, coordinating interviews, and integrating insights to drive product excellence and market relevance. As a trailblazer in the action sports industry, I spearheaded initiatives that led to unexpected breakthroughs, positioning Oakley as a leader in meeting evolving consumer demands.• Participated on over 50 user research projects, over 40 of which went to market, by overseeing user research, ideation, prototyping, and testing within the iterative UX design process• Coordinated, conducted, and participated in product usability testing of over 40 products brought to market, while also liaising with cross-functional teams on design research and user test efforts• Completed and oversaw recruiting, qualitative interviews, and mixed-methods survey design in performing research based on analytics, including competitive product benchmarking and heuristic evaluations• Summarized and presented research results to innovation and design teams for discussion and implementation• Provided design suggestions based on research, observation, participation, expertise, and insights• Created user narrative techniques to enhance brand identity, values, and beliefs and to increase customer connection• Partnered closely with approximately 70 professional athletes and the sports marketing team to achieve targeted promotional campaigns, enhance brand visibility, and drive successful sponsorship collaborations

Oakley World Headquarters - 1 Icon, Foothill Ranch, Ca 92610

Research & Development Department • Vision Performance Lab (VPL)• Collaborated closely with support engineers to troubleshoot and resolve issues, ensuring seamless product performance.• Regularly engaged with athletes/beta testers to gather valuable user feedback, enhancing overall user experience.• Developed standardized procedures for field testing tasks, optimizing efficiency and accuracy.• Evaluated operational performance, recommended improvements, and implemented enhancements to drive product excellence.• Tested prototype products, assessed acceptability, and recommended modifications for optimization.• Maintained comprehensive test records for future reference, ensuring accountability and traceability.• Managed testing equipment and supplies, upholding safety standards and operational integrity.• Supported product development, production, and marketing efforts through proactive assistance and collaboration.• Crafted test proposals to ensure thorough test coverage and meticulously recorded test results for analysis.• Conducted product tests to anticipate performance and maintenance issues, preempting potential challenges.• Identified failures, devised efficient solutions, and implemented measures to minimize failure rates, enhancing product reliability.• Performed root cause analysis to pinpoint reasons for product failures and spearheaded corrective actions to mitigate risks.• Conducted rigorous product verification and validation tests to ensure quality assurance before delivery.• Documented all issues and corrective actions accurately, contributing to a knowledge repository for future reference and improvement initiatives.

Oakley World Headquarters - 1 Icon, Foothill Ranch, Ca 92610

• Managed direct Oakley accounts with Lens Crafters, Target Optical, Pearl Vision and Dick’s Sporting Goods. • Oversaw hundreds of Oakley eyewear styles, goggles (Snow & MX) and new/specialized Oakley products. • Resource of Oakley prescription eyewear information for internal Rx lab, vendors accounts, sports dealers, and military organizations.• Created sales orders and developed an ability to up-sell products to clients/dealers to increase brand loyalty.• Reliably met key performance indicators & responded promptly to dealer inquiries with world-class customer service.

Mission Viejo

Recreation and Community Services Department - Youth Sports• Planned, developed, created, organized, conducted, and coordinated multiple sports programs, classes, and activities in compliance with district policies, procedures, & regulations.• Managed the recruitment and training of staff.• Managed program reports; maintained accurate records of programs, participation, staffing, and supply inventory.• Implemented positive reinforcement strategies to assist children in developing appropriate behavior in safe learning and recreational experiences.

Bachelor Of Arts - Ba, Sociology, 3.9 Gpa; Cum Laude

Activities and Societies: UCLA Football Program, Bruins Sports Business Association, ΚΣ - Alumni Chair, Sailing Team, Ski & Board.

Associate Of Arts (Aa-T), Psychology, 4.0 Gpa

Activities and Societies: Sports ScienceAcademic Honors: President’s List