Creative Director
Current- Successfully scaled and led a team through challenging times brought on by the pandemic, implementing strategic growth plans and mentorship programs to ensure team success.- Developed and executed product design strategies across multiple lines of business, managing a team of 5 managers and 25 creatives to drive innovation and collaboration.- Led the design of Fly Delta 6.0, implementing an industry-first always-on boarding pass, introducing a new Explore section resulting in a 200% increase in engagement with Delta loyalty partners, a redesigned booking approach that resulted in a 10% lift in booking conversion, and a 2-point increase in overall customer satisfaction.