Mike Matthews Email & Phone Number

Chicago, Il, Us

Led all aspects of creative operations & digital asset management functions for the TAG family of brands including Aspen Dental, Clear Choice, Lovet, WellNow, & Chapter. Drove RFP; implemented BrandFolder DAM, migrated 250K assets with seamless tool integration.• Implemented content operations strategy, metadata intake process for external and internal production agencies to organize assets.• Co-created a business case for a net new internal Production Studio, projected to save $500K annually.• Streamlined the creative process; enhanced Project Management tool to optimize workflow, resource management & trend tracking.• Implemented resource management strategy for creative team staffing model; formed cross-functional AI committee to define legal and marketing parameters.

Deerfield, Il, Us

Led a team of 12 in creative project management, marketing technology, and production, supporting a 100+ member creative team. Built strong partnerships with brand marketing, merchandising, finance, procurement, and external agencies. Oversaw creative project management and ensured strategic alignment and streamlined production workflows for 10K+ projects annually across all channels (email, web, social, in-store signage, etc.). Spearheaded process development and continuous improvement against KPIs. Managed a $750K budget for creative tools, stock photography, software, and technology upgrades.• Centralized project information and improved collaboration by implementing Adobe Workfront. Partnered with leadership to address project intake and visibility, trained 500+ partners, and integrated the tool across internal/external teams.• Implemented time-tracking across a 100+ member creative team, developing KPIs to improve lead times and reduce rework cycles.• Increased creative efficiency by 20% (~4 days) by using data to address workflow bottlenecks, with real-time dashboards for swift action.• Featured speaker at Adobe MAX 2021 for streamlining asset management with Adobe Creative Cloud Libraries, enhancing agility in campaign execution.• Drove $100M annual sales increase as part of leadership team implementing Adobe Experience Cloud for mass personalization, overseeing change management and creative team adaptation.• Implemented Adobe Experience Manager (DAM) in 6 months, building metadata schemas and asset organization strategies for creative teams and partners.• Cut in-store signage costs by $3M annually through a new vendor contract (RFP) and print management for $25M+ in annual spend.• Saved $1M annually by implementing a store signage profiling solution to reduce waste across 9,000+ locations.• Managed $25M+ in print spend, ensuring timely, high-quality distribution of signage to all Walgreens stores.

Deerfield, Il, Us

Spearheaded creation and staffing of brand-new Creative Operations team. The team was comprised of project management, production, and marketing technology specialists, focused on process definition and improvement. Developed and oversaw all workflow and project timing as well as led training for marketing team.• Overhauled end-to-end Marketing process from annual planning to execution by partnering with key leadership consisting of Brand Marketing, Marketing Operations, and Creative teams. This deep dive was aimed at addressing pain points and streamlining the overall process. This initiative resulted in well-documented, clear process, RACI, standard timing, and a platform for which to onboard new employees.• Project intake and management of all work coming into creative team.• Managed and evaluated circular pre-media vendor partner with $4M in spend (production and photography).• Implemented and maintained systems to track workload, prioritization, on-time delivery, and client satisfaction.• Oversaw system support and development of marketing technical procedures and workflow applications.• Led all print vendor relationships including in-store signage production and direct mail.

Deerfield, Il, Us

Led team of 5 responsible for logistics and accurate distribution of 100+ market versions for weekly circular ad with circulation to 50M. Ensured store signage was printed to exact technical specifications according to job quote.• Managed print and ship logistics, ensuring on-time delivery of weekly circular ad inserts to 1,200+ newspaper vendors and 6,000+ stores.• Launched and managed digital weekly circular program; ensured technical functionality and worked with vendor to develop UX enhancements such as implementing shopping list functionality.• Troubleshot technical issues regarding print-ready files.• Maintained and supported administration of all hardware and software utilized by creative team of 50+.

Deerfield, Il, Us

• Responsible for accuracy of 100+ market versions for weekly circular ad with circulation of 50 M.• Responsible for ensuring store signage is printed to exact technical specifications according to printer’s job quote.• Researched and implemented technology in order to streamline production workflows to improve efficiency

Deerfield, Il, Us

• Executed all phases of final print production activity including -implementing change requests and market price versioning.• Responsible for trouble shooting and problem solving technical issues in regards to print-ready files.• Maintained and supported administration of all Macintosh hardware and software.• Trained new employees on workflow and internal systems.

• Developed advertisements, brochures and logos from concept to production.• Scanned graphics, color corrected and pathed images for use in advertisements.

Ba, Graphic Design/Marketing

Associates