Mick Kehoe Email & Phone Number

Stockholm, Sweden

Leading Sales transformation projects focused on:Building a consistent and effective company B2B sales methodology (after a period of major acquisitions and reorganisation)Developing a transformative multi-channel sales approach to meet the needs of all B2B customers in Sweden, incorporating digital, indirect partners, retail and direct sales channels.Developing better integration with Marketing, Product and Service by introducing ABM and improving sales enablement

Doha, Qatar With International Travel

Responsible for developing profitable B2B revenue growth across the Ooredoo footprint of 10 countries, via local Sales and Marketing directors and their teams in each market.

Doha, Qatar With International Travel

Working with local country operations in ten markets across North Africa, the Middle East and South-East Asia to grow B2B revenue and profitability.

West Midlands With Frequent International Travel

Projects included:Developing and launching a series of SaaS B2B propositions in Europe, South America and Asia-Pacific, working with Google, Microsoft, Vodafone, Entel and NTT DoCoMo.Improving integration between Sales, Marketing, Finance and Operations to increase effectiveness.Building B2B transformation frameworks to reflect rapidly changing market dynamics.

London With Frequent International Travel

Responsible for successful development and launch of B2B propositions to multiple international markets, working closely with Sales, Marketing, Commercial and Operations teams. Created and launched a differentiated, SaaS cloud based security proposition targeted at medium and large enterprises into eight markets, selling over 100,000 licences in less than a year. Turned round a struggling customer value management (CVM) programme, improving performance from £5.1m in the first six months to an incremental £124m contract value in the following 18 months.

London With Frequent International Travel

Responsible for creation, development and launch of B2B propositions across the Vodafone international footprint.

Founded customer centric, practical marketing company specialising in marketing strategy, Sales and Marketing transformation, brand development, segmentation, targeting and proposition development for B2B and B2C organisations.

Ran Zurich's marketing to all brokers (both B2B and B2C markets), their customers and to the public sector to generate a GWP of £1.8bn p.a. Led a team of 20 marketers spread over several sites.

Meeting and anticipating Marketing needs of both private and public sector organisations ranging in size from SoHo to MNCs. Responsible for annual revenue of £1.4bn, via a team of 7 people and budget of £6m. Focused on building high performing Marketing team and optimisation of marketing spend through precise targeting of media and market segments.

Responsible for the development and launch of consumer propositions in 9 European markets, tailoring propositions to meet the needs of customers in each local market while retaining key common elements. Managing through the line pan-European communications campaigns to integrate with campaigns in each local market. Managing pan-European research to establish customer insight on which to base proposition development. Managing wholesale and retail developments, together with appropriate responses to competitive initiatives in roaming.

Responsible for launching the Orange brand in new markets via rebranding (for established companies) and brand development (for new companies). Advising companies in the Orange group on communications strategy (online and offline), proposition development and optimising marketing spend. Managing brand franchise relationships with franchisees. Worked in Denmark, Sweden, Poland, Australia, India and Hong Kong.

Responsible for developing a pragmatic strategy to attract and retain SMEs in multiple European markets. Key member of team responsible for building a new pan-European organisation, based on functional rather than country lines, for the provision of voice and data services to European corporate customers.

Internal consultancy within BT. Managed and worked on projects spanning brand, customer acquisition, loyalty, bid management, product launch, in-life management, customer service and sales in Internet, mobile and fixed line environments in Ireland, Italy, Japan, New Zealand, Spain, Austria and Switzerland.

Amsterdam

Part of the start-up team which established Telfort - BT's joint venture in the Netherlands. Ran major projects researching customer satisfaction, market segmentation and optimisation of network rollout.

Responsible for using competitor analysis and internal capability analysis to transform BT's service to MNCs and for communicating that capability internally and externally. Ran programme with Sales and Service to identify most suitable customers to be served by network of global service centres.

Responsible for research, product development, marcomms and channel strategy for Apricot desktop PCs

Responsible for revenue and profitability of desktop PCs. Classic product management role through whole life cycle from concept development through launch and life to professional management of product withdrawal.

Responsible for building and improving processes to link Marketing with other functions. Focused on demand forecasting to improve working capital and reduce finished goods stock.

Mba, Specialised In Service Marketing And Operations

D.M.S., Management Studies

M.Sc., Operational Research

B.Sc, Civil Engineering