Michael Hoffman Email & Phone Number

Brentwood, Tennessee, United States

Brentwood, Tennessee, Us

Lead a team responsible for day-to-day digital marketing success, including organic search, paid media, and sales lead qualification and reporting.Maximize sales qualified lead generation via organic search, paid advertising, and other campaigns.Track relationships created by marketing to model digital marketing impact on the business, including reporting that tracks accurate ROI and ROAS figures and business trends.Serve as global marketing point of contact for Information Security compliance effortsLead HubSpot administration, governance, and deployment across our global, multi-brand organization with hundreds of users.Optimize value of marketing tech (MarTech) stack across Vaco and its family of brands.Draft and execute global change communication plans as related to digital marketing.Communicate digital marketing investment opportunities and wins to CMO, executives, and various org. leadership teams.Direct vendor relationships related to global digital marketing functions, including managing vendor execution of web development projects, paid media campaigns, and creation/improvement of multi-platform software integrations.

Brentwood, Tennessee, Us

Develop and maintain closed-loop reporting on digital marketing-driven SQL revenue across Vaco web properties.Serve as a go-to resource for Vaco locations and marketing teams across Vaco's family of brands.Manage paid search & SEO teams within Vaco global marketing.Utilize HubSpot to ensure best-practice digital attribution across all Vaco digital marketing channels.Interface with 40+ local markets to ideate, manage, and/or assist with digital campaigns, including paid social media, email campaigns, webinars, programmatic, and marketing automation.Consistently develop, test, and optimize digital strategies for main audiences at each stage of the marketing funnel.Oversee regular WordPress website maintenance and updates.

Nashville, Tennessee, Us

Lead brand strategy, creative development, and overall execution of all marketing campaigns across all channels, including digital, print, direct mail, promotional goods, sponsorships, and strategic partnerships.Serve as lead copywriter and content strategist for online marketing, branded content marketing, and print collateral.Develop marketing strategy across existing and emerging company verticals.Oversee public relations and client-facing and marketing communications.Manage external vendors, freelancers, and brand partners to execute print, digital, and event marketing efforts.Run overall organic search engine strategy and paid search campaigns (including Google Ads, Facebook, and Capterra).Create targeted landing pages and campaigns to target specific audiences.Analyze marketing data (campaign results, conversion rates, website traffic, etc.) to shape marketing strategies.

Nashville, Tennessee, Us

(Concurrent with my full-time role at MediaOS, formerly Ad Sales Genius)Student-facing instructional staff for Vanderbilt University's Digital Marketing Boot Camp. Coordinate 3x weekly digital marketing lesson plans and demos.Mentor students across all areas of digital marketing during class and office hours.Grade student marketing projects and homework.Ensure overall classroom success for students.

Nashville, Tn, Us

Oversee creation of content for client websites, email databases, and marketing automation programs.Pitch branded digital strategies to new agency clients/prospects.Plan and execute digital content strategies for more than 25 brands across the United States.Mentor junior writers and freelancers.Develop integrated marketing campaigns in conjunctionwith digital, television, and outdoor teams.Innovate new and exciting ways to manage, display, andorganize content in the digital space.Perform various competitive analyses on client websites.Maintain ownership and discretion over agency contentstyle guide.Own final edits on in-house and client content.Interpret data to produce content that drives quality leadsand conversions.Provide focused creative input for internal companywebsites and campaigns.

Nashville, Tn, Us

As Supervising Copywriter, I mentored freelancers and junior/new writers to help ensure a unified brand experience across our agency client roster. As we adopted new automated marketing technology tools, such as Marketo and Unbounce, I worked with the launch teams to ensure Content Team needs were met.During this time, I was also responsible for rebranding our agency's digital department with an emphasis on marketing automation: cj Integrated Digital, or cjID.

Nashville, Tn, Us

Served as lead writer on a variety of interactive and web-based client campaigns.Interacted with clients on a regular basis to receive feedback and buy-in on branded campaigns.Worked with designers to create content/UX recommendations that increase engagement and time on site.Conducted audits to compare incoming client sites against competitors within their markets.

Nashville, Tn, Us

Assisted senior writers in the development of content for agency client websites, paid search campaigns, internal communications, and external agency marketing.Ensured content met industry compliance standards.Optimized web content to meet SEO best practices.

Managed the legal document drafting unit of a high-volume law firmDrafted an average of more than 700 civil lawsuits per yearResearched and reviewed details of every case in a deadline-driven environmentCollaborated with other units of the firm to expedite case flowInitiated processes to increase efficiency and accuracy from case intake through conclusion

Assisted store owner and staff with day-to-day store operationsManaged regular email marketing campaigns with a 6,000+ customer reach