Mike Hollywood

Mike Hollywood Email and Phone Number

Organizational Strategy and Marketing @ Aesop Partners
Boston, MA, US
Mike Hollywood's Location
Greater Boston, United States, United States
Mike Hollywood's Contact Details
About Mike Hollywood

Senior strategic marketing consultant with deep experience in all digital and social media, communications and public relations, direct marketing and brand reputation management. Industries served include CPG, technology (B2C and B2B), QSR/Fast Casual, apparel, logistics, finance, and non-profits.

Mike Hollywood's Current Company Details
Aesop Partners

Aesop Partners

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Organizational Strategy and Marketing
Boston, MA, US
Employees:
6
Mike Hollywood Work Experience Details
  • Aesop Partners
    Aesop Partners
    Boston, Ma, Us
  • Aesop Partners
    Principal
    Aesop Partners May 2021 - Present
    Concord, Ma, Us
  • Michael Hollywood Marketing
    Freelance Marketing Consultant
    Michael Hollywood Marketing Nov 2017 - Nov 2021
    Digital, Social and Marketing Strategy Consulting. Clients include Northwestern Mutual, Lasership, Jack Morton Worldwide, Hub Strategy (SF), For Momentum, Rocket Social Impact, Ascend Wellness Holdings, Aesop Partners and HireBest.
  • Rocket Social Impact
    Vice President, Digital
    Rocket Social Impact May 2018 - May 2021
    Boston, Massachusetts, Us
    Lead all digital and social strategies and tactics for Rocket's clients, including PLAN International USA, CORE (Children of Restaurant Employees), Visible Wireless, Warrick Dunn Charities, Total Brain, Rise Against Hunger, and Dunkin' Joy in Childhood Foundation. Also responsible for agency digital presence and agency website.
  • Ascend Wellness Holdings
    Director Of Digital Marketing
    Ascend Wellness Holdings May 2019 - May 2020
    New York, Ny, Us
    Led all aspects of digital marketing for a vertically integrated multi-state cannabis operator. Spearheaded the launch and ongoing management of digital assets and campaigns across corporate, cultivation, retail and product brands.
  • Digitaslbi North America
    Vice President/Group Director, Social Strategy
    Digitaslbi North America May 2017 - Nov 2017
    Boston, Massachusetts, Us
  • Mmb
    Director Of Social Media/Digital Strategy
    Mmb Dec 2013 - May 2017
    Boston, Ma, Us
  • Cone Communications
    Director Of New & Social Media
    Cone Communications Jan 2008 - Dec 2013
    Boston, Massachusetts, Us
    Lead the agency in the areas of social media and traditional interactive marketing. Working across Cone’s five disciplines, including Brand Marketing, Cause Branding, Non-profit Marketing, Corporate Responsibility and Crisis Prevention & Management, work with account teams to understand each client’s needs, identifying opportunities and recommending appropriate strategies and tactics in the areas of emerging media and technology.
  • Valassis 1 To 1 Solutions
    Account Manager
    Valassis 1 To 1 Solutions Jan 2005 - Jan 2008
    Livonia, Michigan, Us
    • Engage with senior level clients to provide strategic direction and drive execution of online, offline, mobile and viral marketing programs for clients including IKEA, Hastings Entertainment, Friendly’s Restaurants, Uno Chicago Grill, King Pharmaceutical, T-Mobile and more.• Lead cross-functional teams including database, analytic, e-marketing and creative professionals to accomplish client business objectives. • Identify and penetrate high-potential markets with measurable tactics including email, direct mail, online advertising, interactive, mobile and print media.• Develop market specific strategies for grand-openings and underperforming stores• Manage and mentor junior Strategic Marketing Services staff.
  • Monster Worldwide
    Senior Manager, B2B Crm
    Monster Worldwide 2000 - 2005
    Weston, Ma, Us
    • Managed customer gateway; ensured consistency of all mass customer communications with core business objectives.• Brought B-to-B CRM program in-house utilizing Siebel Marketing Automation tool, achieving significant campaign cost reductions.• Expanded program by adding small business segment, including customized offers, communications and cadence.• Created small business targeted advertising opportunities with Dell, American Express, Bank of America, MBNA, Wells Fargo and AT&T.• Drove programs designed to test viability of 3rd party list sources for customer acquisition.• Responsible for $4MM retention marketing budget
  • Boston University School Of Medicine
    Research Technician
    Boston University School Of Medicine May 1998 - May 2000
    Boston, Ma, Us
    Performed cardiovascular research in the areas of antioxidant effect on protein kinase C activity and platelet aggregation.
  • Epichem, Ltd.
    Operations Technician
    Epichem, Ltd. Sep 1997 - May 1998
    Produced organometallic chemicals for use in the semiconductor industry.

Mike Hollywood Skills

Digital Strategy Social Media Marketing Online Advertising Social Media Direct Marketing Mobile Marketing Marketing Strategy Digital Marketing Interactive Marketing Analytics Email Marketing Crm Brand Development Social Networking Digital Media Marketing Online Marketing Blogging Web Development Integrated Marketing Sem Public Relations Marketing Communications Strategic Partnerships New Media Mobile Technology Database Marketing Facebook Api Widgets Web Analytics Seo Content Strategy Cross Functional Team Leadership Customer Acquisition B2b Lead Generation Web Marketing Google Analytics Social Media Measurement Corporate Communications Business Strategy Relationship Marketing Strategic Communications Mobile Devices Snowblowing

Mike Hollywood Education Details

  • Boston College
    Boston College
    Biochemistry

Frequently Asked Questions about Mike Hollywood

What company does Mike Hollywood work for?

Mike Hollywood works for Aesop Partners

What is Mike Hollywood's role at the current company?

Mike Hollywood's current role is Organizational Strategy and Marketing.

What is Mike Hollywood's email address?

Mike Hollywood's email address is mi****@****act.com

What is Mike Hollywood's direct phone number?

Mike Hollywood's direct phone number is +161767*****

What schools did Mike Hollywood attend?

Mike Hollywood attended Boston College.

What are some of Mike Hollywood's interests?

Mike Hollywood has interest in Home Improvement, Lean Startups, Hubspot, Reading, Web Technology, Sports, Swimming, Golf, Relationship Marketing, Barack Obama.

What skills is Mike Hollywood known for?

Mike Hollywood has skills like Digital Strategy, Social Media Marketing, Online Advertising, Social Media, Direct Marketing, Mobile Marketing, Marketing Strategy, Digital Marketing, Interactive Marketing, Analytics, Email Marketing, Crm.

Who are Mike Hollywood's colleagues?

Mike Hollywood's colleagues are Heather Bolen, Phd, Megan Petrola.

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