Mike Holsinger Email & Phone Number

Windsor, CT, US

Certified Energy Manager working to improve awareness and usage of New Jersey's Clean Energy Program, focusing on commercial and industrial new construction and gut rehabs. Also leading SpeakUp TRC; our firm's workshop series designed to help improve presentation skills.

Minneapolis, Minnesota, US

Led planning, project management, and strategy implementation for individual communities participating in Xcel Energy’s Partners in Energy service. Partners in Energy works with local governments and other community entities to create energy plans tailored to local communities’ needs, and provides targeted assistance with the implementation of these plans..

Chicago, Illinois, US

One of 35 chosen from over 5,000 applicants to participate in this global advertising agency’s account management development program. Initially responsible for Union 76 Oil and Maytag media buying; subsequently assigned account management responsibility on Procter & Gamble and Allstate Insurance. Rehired 24 years later to lead the integration of new.

Raleigh, NC, US

• Led corporate communications for this leading healthcare information technology company faced with brand challenges stemming from a series of poorly designed products. Served as primary company spokesperson for press.
• Assessed the Communications organization, established operating metrics, hired key personnel, and created a lean six sigma inspired process allowing team members to focus on high priority work strategically aligned.
• Identified key drivers of customer/prospect behavior and competitive reputation. Created a message strategy, customer segmentation tool, and sales training program that improved brand reputation by 22% and purchase.
• Established lead generation programs supporting the successful launch of Misys MyWay™ and the expansion of primary care, acute, and community initiatives.
• Generated 50% more coverage than the closest competitor in key trade journals using clear metrics to guide agency placement activity.

Moline, IL, US

• Directed strategy, research, and production of advertising and promotional materials for this global manufacturer of agricultural machinery. Directed media planning and placement for national, local, and dealer co-op..
• Developed research insight leading to record-breaking purchase intent and brand reputation scores.
• Capitalized on research showing peak in sports media consumption during key selling season to design, build, and execute Deere’s first cross-platform promotion event, partnering with ESPN to promote across TV, radio.
• Evaluated marketing services staff, developed quality metrics, addressed performance issues, and communicated a vision resulting in up to a 20% increase in employee engagement and a professional staff delivering 2,500.
• Led cross-functional team tasked with creating a unified promotion calendar. The reduction of overlapping promotions among brand groups reduced shipping costs by 84%, increased dealer satisfaction, and freed up funding.
• Worked with regional promotion managers and international marketing managers to develop tailored events and media support, increasing dealer satisfaction by 25% and reducing agency fees 20%.

New York, NY, US

Led the team responsible for the successful turnaround of Red Lobster restaurants with brand enhancing advertising and promotions. Developed and executed local strategic plans that increased traffic by 44% and alcohol sales by 93%. US and Canadian annual revenue grew at 11.6%.

Naperville, IL, US

Recruited to help build a consumer franchise at this agriculture-oriented agency. Designed and executed successful new business strategy, resulting in wins across four different categories; healthcare (Ingalls Hospital), technology (Motorola), energy (Nicor), and lawn & garden (Sevin).

Bachelor'S In Business Administration, Marketing

Certificate, Social Media Management