Michael H. Email & Phone Number

Dearborn, Michigan, Us

As CRM Manager at Ford Motor Company (expanded role), I spearhead the development and implementation of the SHOP, BUY, DELIVER purchase lifecycle stage CRM strategy across all Ford brand vehicle nameplates (Blue and Model e divisions). I optimize key phases of the vehicle purchase lifecycle to drive e-commerce sales, generate qualified dealer leads, and enhance the customer experience. I also design messaging strategies aimed at reducing friction during the vehicle delivery process, ultimately contributing to increased customer satisfaction.

Dearborn, Michigan, Us

In my role as CRM Manager at Ford Motor Company, I designed, implemented, and optimized a comprehensive CRM strategy to support the new retail selling system for Battery Electric Vehicles (BEV). By optimizing cross-channel marketing communications, I successfully drove BEV vehicle e-commerce sales and dealer leads while reducing friction during the vehicle delivery process. I introduced Salesforce Einstein AI capabilities, including Marketing Cloud Personalization, Content Selection, and Content Builder, to the CRM marketing strategy to gain copy insights, generate content, and automate content personalization and recommendations. Additionally, I leveraged the Google Gemini LLM for CRM campaign strategy and creative briefing, increasing efficiency by streamlining the process and improving brief quality.

New York, Ny, Us

In my role as a Services Consulting Manager at Bluecore, I worked closely with the Sales and Customer Success teams to identify client needs and develop professional services packages that aligned with their goals. By streamlining the path to value, I was able to significantly increase client satisfaction and retention rates, ultimately driving business growth and success.

San Francisco, California, Us

As a Marketing Consultant at Iterable, I collaborated with Sales teams to create customized digital customer experience plans, resulting in significant increases in customer engagement and subscriber conversions. My innovative strategies led to a 25% boost in new logo ARR wins, earning me the Founder's Award in 2021.

Itasca, Illinois, Us

Reported to the Head of Marketing (SVP). Led the mission to transform Flexera's growth marketing approach from primarily top-of-the-funnel inbound marketing to an integrated B2B acquisition marketing approach; orchestrated inbound and outbound (account-based) marketing, email, telemarketing (BDR-SDR), partner marketing (including AWS), event-marketing (in-person and virtual), and targeted media buying efforts throughout the sales process. Provided leadership vision to guide activities that grew awareness, leads, and signed contracts for Flexera's solutions in targeted markets in North America, EMEA, and Asia-PAC. In response to changing corporate priorities driven by the worldwide COVID-19 pandemic business conditions, to realign the marketing plan and shift the budget for the 2020 fiscal year. Presented adjusted methods to company leadership in conjunction with the SVP of Marketing.Key Accomplishments:• Evaluated, selected, and launched a new Account-Based Marketing SaaS technology in my first 6-months• Grew target account pipeline 32% year-over-year despite a worldwide pandemic

San Jose, Ca, Us

In my role as a Sr. Digital Marketing Strategist at Adobe, I led strategic engagements for key clients, delivering data-driven recommendations for high-performing demand generation campaigns. Notable clients included Dell, Grainger, Bayer Crop Science, Sephora & PVH Brands.

Austin, Texas, Us

Led a team of 5 specialists at Oracle to support Sales with enablement, field marketing, and thought-leadership. Designed digital CRM programs using marketing tools like Eloqua and Responsys to engage prospects and customers across various channels. Coordinated campaigns to support customer acquisition and retention objectives.

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• Led a team of 6 senior digital strategists and analysts to develop growth marketing programs for notable clients resulting in a 32% lift in activation and 14% lift in abandoner retargeting conversion rates.• Designed innovative digital marketing CRM programs across customer journeys for clients like Verizon, Disney, State Farm, Allstate, and Ford.• Supported Marketing & Sales teams with thought leadership content through Webinars, Events, Online Publications, Blogs, Social Media, and Video.

Arlington Heights, Illinois, Us

In my role as Sr. Director of Marketing - Product Marketing at Restaurant.com, I reported to the Head of Marketing and was responsible for designing new product offerings and gift certificate extensions to boost sales and revenue. I collaborated with cross-functional teams to develop marketing strategies and positioning for product launches, contributing to the company's success in the competitive market.

Assisted clients in transitioning to data-driven, customer-focused marketing strategies, resulting in a 33% acceleration in the transformation process.• Evaluated technology, improved processes, and developed marketing strategies.• Notable clients include Turner Broadcasting, Honeywell, Dell, and more.

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Led the OfficeMax consumer and small business marketing team in developing and executing email programs and display merchandising strategies. Increased qualified lead generation through an integrated marketing demand generation plan. Collaborated with cross-functional teams to drive revenue growth.

Vernon Hills, Il, Us

In my role as Supervisor, eMarketing at CDW in Vernon Hills, IL, I supported Segment leads in executing digital channels for go-to-market strategies. I led the online digital content marketing program design and execution, collaborating with teams to create Webinars, guides, and whitepapers across paid, earned, and owned media.

Led the creation and implementation of a comprehensive growth strategy at DigitalWork.com, resulting in increased qualified leads and direct revenue. • Developed and executed plans for email, SEO, SEM, affiliate partner, and display advertising programs.• Collaborated with cross-functional teams to optimize marketing efforts and drive company growth.

Master Of Business Administration (M.B.A.), Marketing

Bachelor'S Degree, Marketing Communication