Michael I. Email & Phone Number

Houston, Texas, United States

Houston, Texas, United States

Worked with the Communications Director, senior staff, and the County Attorney to develop key communications strategy.Supported media relations which include developing contact lists, writing and editing press releases, talking points, and speeches.Managed content strategy and development for external communications such as a community-focused newsletter, social media strategy, and other materials.Managed internal communications including a bi-weekly newsletter, internal messages, and branding.Worked with Communications staff to drive our social and digital content forward.Managed HCAO Communications interns and HCAO website.Developed messaging strategies that include both written and visual information for complex issues.Coordinated across internal departments to develop content and narratives highlighting the key work of the office.

Houston, Texas, United States

Collaborated with marketing department leadership to ensure the organization’s image is positively maintained through internal and external communications pieces such as the employee/external newsletters, customer service concerns or management support documents to include, but not limited to, drafting letters, supervisors’ talking points, or crisis communication.Developed copy for all marketing materials for social media, promotional emails, texts, and press releases.Developed multiple stories each month, conducts interviews and creates content for all internal and external newsletters.Increased external newsletter view rate by 35% in a year by developing new content and email subject lines.Increased internal newsletter view rate by 37% in a year by redesigning the newsletter layout and developing new content. Developed 1-2 blogs per month.Worked collaboratively with the team to create content needed for digital communication with donors, edited video using Adobe Premier Pro. Wrote scripts for social media videos and other external events hosted by marketing department.Reviewed and edited all printed and digital materials prior to distribution. Helps develop and deliver marketing and communications strategies for the organization.

Mcallen, Texas Area

Increased social media engagement and likes by strategizing the best combination of content to provide to social media followers.Digital journalism.Enterprise, investigative journalism telling stories while executing and protecting the station's brand.Developed content for TV and website.Contributed to station's special reports.Conducted interviews with community members, community, education and business leaders.Developed news sources and contacts, communicate with public information officers.Represented TV station in the community.Anchored the weekday morning newscast.

Greater Denver Area

Enterprise reporting, turning stories for the Monday-Friday morning newscast while working a day ahead. Focused on consumer, health, breaking news.Performed frequent live reports; covered breaking news in the mornings by delivering information to viewers quickly and accurately.Contributed to all newscasts throughout the day, but mainly reported for the morning newscasts in a top 20 media market. Digital journalism, wrote for website, utilize Facebook, Twitter and Instagram. Conducted interviews with community members, community, education and business leaders.Developed news sources and contacts, communicated with public information officers.

Mcallen, Texas Area

Pitched, produced, researched and wrote 18 to 20 news stories a week on tight deadlines. Enterprise, investigative journalism telling stories while executing and protecting the station's brand.Contributed to all newscasts throughout the day, mainly reported in the 4, 5 and 6 p.m. newscasts in a top 100 media market.Digital journalism, wrote for website, utilize Facebook, Twitter and Instagram. Conducted interviews with community members, community, education and business leaders.Developed news sources and contacts, communicated with public information officers.Performed frequent live reports; covered breaking news by delivering information to viewers quickly and accurately.Represented the TV station in the community by attending career days at local schools and emceeing events.

Waco, Texas Area

Pitched, produced, researched news stories.Enterprise journalism.Reported for the 10 p.m. newscast in a top 100 media market.Developed news sources and contacts in the community, communicated with public information officers.Communicated with viewers by using social media platforms such as Facebook, Twitter, Instagram.Performed frequent live reports, covered breaking news by delivering information to viewers quickly and accurately.Digital journalism, wrote for website, utilize Facebook, Twitter and Instagram. Anchored weekend newscasts when needed to fill-in.