Mike Severson Email & Phone Number

Upland, Ca, Us

Woonsocket, Ri, Us

Manage design team and launched the first unified design system for this Fortune 5 company while getting buy-in from contributors across all departments.

Woodland Hills, Ca, Us

Working with VP Sales and Marketing created and executed marketing activities to support aggressive growth goals.

Woodland Hills, Ca, Us

Built and led a team of Experience Design (UI and UX) professionals to create outstanding user experiences focused in the health and wellness space. Whether pitching new clients, or invigorating existing ones, my team delivers outstanding work everyday at this Digital Innovation Agency.* Built creative team from scratch finding the right mix of designers, UX professionals and contractors to meet client needs.* Core member of management team charged with fostering a Design Thinking approach for every department, not just creative.* Fortunate enough to be lead on projects ranging from social media lead gen to branding to full web applications.* Adept at leveraging user testing, analytics, research, and best practices in whatever mix is available to fail faster and find solutions.Accomplishments & Accolades* Innovative design and problem solving in the room with clients.* Credited with providing the strategic thinking and support that grow one account from minor to key.* Full internal rebrand and website launch within first 6 months of hire.* Implemented a data-driven design model that clearly puts the needs of the user first.

Dallas, Tx, Us

Established brand and supported launch of innovative startup health insurance provider encouraging healthy behaviors in members via financial rewards. As one of three marketing executives, I faced two distinct challenges to support this revolutionary business model with limited resources on a paper-thin budget.Challenge One: Create the Brand -- Hired as Brand Manager to make SeeChange Health stand out in a vanilla, low-interest industry with the challenge of appealing to both businesses and consumers. To stay well-ahead of healthcare reform, I was given just a few months to recreate the brand and develop unique positioning to help the company thrive on full launch.Challenge Two: Drive Engagement & Behavior -- Promoted to Marketing Director and charged with ongoing engagement of consumers, employers, and brokers to create interest, drive healthy behavior, and increase sales.• Rebranded launch made us the fastest-growing health plan in California and Colorado.• Increased number of brokers selling SeeChange Health from 529 in 2011 to over 2,000 in 2014. • Named #20 on the 2013 “World’s 50 Most Innovative Companies” list by Fast Company Magazine.• Increased member compliance with health actions by 159%.• Best result of all: Several customer testimonials stating that thanks to the financial rewards we offered as a carrot and the outreach we did to motivate them, they were diagnosed and treated for cancers, possibly fatal heart conditions, and more. They credit our efforts with saving their lives, a humbling experience, to say the least.

Worked as a marketing and design consultant for clients of all shapes and sizes, in all kinds of industries. Sample client list: American Music Awards, Audi, C-Suite Media, Cedars Sinai Sports Spectacular, Five Point Capital, ForwardLine Financial, HIJINX Public Relations, Marcus & Millichap, & more.

Los Angeles, Ca, Us

Brought on board pre-launch to develop the brand for this startup publishing and events company targeted at high-level executives in the Los Angeles area. Also created styleguide, web presence and layout of the quarterly print publication CSQ Magazine.• Developed overall company brand and set creative direction for assets across all channels.• Worked with founder to outline company goals, solve operational challenges and implement procedures to grow the business.• Developed marketing programs, sales strategies and collateral pieces, both print and digital, leading to faster than expected growth in sales and distribution.• Created promotional and support materials for events. • Led a team of copywriters, editorial contributors, editors and graphic designers to produce quarterly publication.• Created and implemented content tracking, project management and CRM solutions to aid in production and business development.• Developed editorial web presence to generate advertising revenue and leverage existing content from print publication.• Project lead for brand development and launch of a group buying site overseeing programmers, content creation, messaging and client relations.

Created original design / concept for this fashion and entertainment publication with a distribution of 20,000+ in the greater Los Angeles area, with additional national distribution.• Received and tracked all content for editorial and advertising.• Led team of production artists, photo retouchers and graphic designers while overseeing the monthly production process.• Developed demographic profiles, geographic targeting and sales tools to support marketing and sales efforts.• Created and implemented content and production management solutions to streamline editorial, design and production process. • Wrote a series called “Hotel / Motel”. I stayed up all night in, what I had determined to be, Los Angeles’ most seedy hotels and motels and then wrote about the experience. It was an adventure...to say the least.

Contracted to launch a new Software-As-A-Service (SaaS) enterprise resource planning offering targeted to mid-sized US manufacturers.• Developed all sales collateral while working directly with department heads.• Redesigned website to guide prospective clients through the education and inquiry process.

Charlotte, Nc, Us

Oversaw collateral development, retail space design and brand integrity for this fast-growing financial institution.• Developed and designed overall look and feel of new collateral pieces including fliers, brochures, sales tools and digital assets.• Managed several vendors, including creative agencies and printers, on projects from conception through development to production.• Maintained a consistent brand identity across all channels. • Collaborated with both sales leadership and salespeople in the field to determine needs and develop effective tools.• Merchandised and designed the interior spaces of over 80 bank branches to create an optimal sales environment.

Los Angeles, Us

Bachelor Of Arts (B.A.), Communication, Journalism, And Related Programs

Ba, Communication, Journalism, And Related Programs