Head of the Consumer business at Upside, a marketplace that connects consumers with brick and mortar retailers through personalized offers. Since 2016, Upside’s AI-driven personalization technology has helped millions of people get more purchasing power on the things they need, and tens of thousands of businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailers, the consumers they serve, and towards important sustainability initiatives.

Senior leader and global head of buyer & seller growth for Etsy, the fastest-growing large online retailer of 2021. Named to Fortune's “100 Fastest-Growing Companies”, Fast Company's “Brands that Matter”, and AdAge's "Marketers of the Year".Planned and executed over a billion dollars in Brand & ROI-driven marketing investment across US & International markets, including video, social, shopping, display, search (SEO/SEM), programmatic, and affiliate/influencer. Oversee the industry-leading Etsy Offsite Ads product, with performance marketing ad integrations for 5 million sellers and 100 million SKUs across Google, Facebook, Instagram, Pinterest, MSN/Bing, and Awin. Developed the award-winning Creator Co. Influencer UGC program, as well as TV / ATL, CRM, and other marketing integrations across Etsy's “House of Brands” with sibling brands Depop (UK), Reverb (US), and Elo7 (Brazil); conducted due diligence on acquisitions. Co-developed Etsy’s media mix model (MMM) initiative in partnership with Analytics.Team Awards include Influencer Marketing Awards (Best Use of TikTok), Global Performance Marketing Awards (Best Paid Social Campaign, Best Brand Performance Campaign), US Partnership Awards (Best Multi-Channel Campaign Strategy, Best Use of Creator Content). Microsoft Advertising Advisory Board, Google Retail Advisory Council, Meta Global Client Council (proxy), Neustar Client Advisory Board.

Chief Executive Officer of Proper Villains, an award-winning, full-service Brand + Growth agency for premium brands. Clients included Pfizer, SoulCycle, Marquee Brands (Martha Stewart, Bruno Magli, Ben Sherman, BCBG, Body Glove, Sur la Table), Honeywell, Luxottica, New England Baptist Hospital (Boston Celtics TV Campaigns), Confide (acquired by IAC), and LiftMetrix (acquired by Hootsuite). Hatch, Graphis, and REBRAND awards.(PV was formed through the merger of HudsonWide Partners and Leap Digital)

World class digital strategy, marketing, and enterprise development in true partnership model for top global companies and startups. Clients included Luxottica, Bruno Magli, and Badgley Mischka as well as multiple Venture Capital & Private Equity firms.(HudsonWide Partners was purchased by Leap, LLC in 2015, to form Proper Villains)

(iMarketing was acquired by Mercury Media in 2012)Co-Owner and Chief Services Officer of one of the first ever Performance media agencies, for clients like Netflix, Yahoo!, MTV / Viacom, the Wall Street Journal, Marvel, Yahoo!, AARP, Forbes, and Bloomberg. Named CJ's first ever "Agency of the Year" and twice named to the Inc. 5000. Grew revenues to $40 million in 5 years across SEM, SEO, social media, affiliate, display, programmatic, print, and app. Leader of the TrackingSoft analytics software subsidiary, used by multiple Fortune 500 clients. One of the first ever Meta advertisers, and member of the Google AdWords Advisory Council.

Advised on SEM, SEO and Affiliate Strategy

Touring musician (US, UK, USO) and published songwriter, with national airplay and licensing deals with MTV, NBC, Bravo, and multiple movies.

(Expression Engines / Bigfoot Interactive was acquired by Epsilon in 2005, and is now part of Publicis)Second Employee, Executive Team member, and head of Marketing for the Union Square Ventures-backed email service provider (ESP) eventually named the clear market leader by Forrester. Conceptualized and built the company’s first product from business plan to launch and over 1.5 million registered members, then wrote the business plan for the company's pivot to B2B. Hired and managed a team of 9 marketing and products professionals, and earned only promotion in first year of company operations.

Made investment recommendations and performed due diligence for a small technology venture capital firm's early stage investments in e-commerce, wireless, and enterprise management. Sourced deals, performed valuations, conducted market analysis, developed marketing plans, and assisted portfolio companies in day-to-day operations. Firm investments included GiftCertificates.com (now Tango) and Telemac (acquired).

Developed business plans, created valuation models, and conducted competitive and market analysis for Fortune 100 and startup ecommerce ventures, including AT&T, Verizon, Chase, Compaq and Iridium. Led client and Accenture teams and instructed other consultants in financial modeling, accounting, and corporate finance. Five days after start, located client project opportunity, leading to proposal. First Business Analyst in Strategic Services history promoted to Consultant. (formerly Andersen Consulting)