Mike Appel

Mike Appel Email and Phone Number

Co-Founder & CEO, BIG HAT SPIRITS, The Best, Super-Premium, Better-For-You, Cocktails & Mocktails On The Market | Digital Marketing Executive & Certified Public Accountant | Golf Nut @ BIG HAT SPIRITS
Mike Appel's Location
Austin, Texas, United States, United States
Mike Appel's Contact Details

Mike Appel personal email

n/a
About Mike Appel

Global Digital Marketing and Ecommerce Agency Executive with a proven, 20+ year track record of working with Fortune 500 companies to deliver transformative digital experiences that drive profitable growth. Agency Executive: Mike has 20+ years experience leading and managing all aspects of a marketing agency and digital technology company including establishing the vision & strategy, building high-performance sales teams, overseeing multi-discipline client teams, delivering exemplary client service, designing & implementing effective organizational structures, and owning the full P&L. Mike has successfully steered his businesses through multiple mergers and acquisitions with global organizations that have created hundreds of millions in value. Growth Minded: Mike has a passion for sales and growth. His process driven approach to sales as well as his ability to establish trusting client relationships have enabled him and his teams to consistently exceed sales budget targets. He knows what it takes to build a growth-minded culture, hire and manage the right talent and implement the appropriate KPIs to achieve success. During his tenure at Razorfish, Mike grew his client portfolio under direct management from nothing to $120 million in annual recurring revenue. Transformational Leader: Mike and his teams have a long track record of delivering world-class, award-winning digital marketing, technology, and e-commerce solutions to his Fortune 500 clients including AT&T, Dell, Samsung, Southwest Airlines, and Motorola just to name a few. Mike pushes his teams to embrace the ever-evolving digital landscape to build new capabilities across the digital spectrum including mobile, social, e-commerce, and branded content strategy. Areas of expertise include: Executive Leadership | P&L Ownership | Strategic Planning & Execution | Sales Strategy, Planning, & Forecasting | Revenue Growth Strategies | Go-to-Market Strategies | Fortune 500 Account Management | Executive Level Negotiations | E-Commerce & Custom Digital Marketing Technology Development | Certified Public Accountant (CPA) Outside of Mike's professional life, his time is spent with his wife, Meg, and their two sons, Zac (3 yrs) and Ben (1 yr). They cherish their free time in the mountains of Colorado skiing, hiking, mountain biking, white water rafting, fishing and golfing.

Mike Appel's Current Company Details
BIG HAT SPIRITS

Big Hat Spirits

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Co-Founder & CEO, BIG HAT SPIRITS, The Best, Super-Premium, Better-For-You, Cocktails & Mocktails On The Market | Digital Marketing Executive & Certified Public Accountant | Golf Nut
Mike Appel Work Experience Details
  • Big Hat Spirits
    Chief Executive Officer
    Big Hat Spirits Jan 2021 - Present
    Austin, Texas, Us
    BIG HAT Spirits are the best super-premium, ready-to-drink, better-for-you, cocktails on the market. We have a variety of hand-crafted cocktails ranging from tequila, mezcal, and vodka. All of them are blended with organic kombucha, fresh fruits, and spices. They are all light, crisp, and refreshing with variety of delicious flavor combinations.
  • Eagle Wind Capital
    Chief Executive Officer
    Eagle Wind Capital Jan 2016 - Feb 2021
    Private investment firm focused on opportunities in the real estate sector including residential real estate projects in China's growing Tier II and III cities
  • Razorfish
    Gm
    Razorfish Jul 2005 - Jan 2016
    New York, Ny, Us
    Mike served as GM on the senior executive management team of Razorfish, one of the world’s largest and most respected digital marketing and technology companies. Mike was directly responsible for leading and managing a $120 million business focused on delivering innovative digital marketing and technology solutions to Fortune 500 clients. Mike led all aspects of his business unit including sales, strategy and planning, budgeting, hiring, people/organizational management, client service, and full P&L management. Key Achievements:• Grew and managed a $120 million P&L and consistently hit growth and profitability targets every year• Built from the ground-up a thriving cross-discipline agency organization consisting of Technology, Creative, User Experience, Strategy, and Analytics personnel. Unified all these disciplines together under a common vision and go-to-market strategy in order to deliver innovative digital solutions to clients• Expanded the client portfolio from just one client to an impressive list of Fortune 500 clients including Dell, Samsung, Southwest Airlines, AT&T, Motorola, as well as disruptive, well-funded start-ups• Achieved the highest client satisfaction ratings within the Razorfish network of clients
  • Razorfish
    Gm
    Razorfish Jan 2000 - Dec 2015
    New York, Ny, Us
  • Razorfish
    Senior Vice President, Client Partner
    Razorfish Jan 2000 - Jul 2005
    New York, Ny, Us
    Mike was responsible for leading the Razorfish business relationship with Dell, Inc. In this role, Mike sold and oversaw complex marketing, ecommerce, and enterprise technology projects with Dell. Under Mike’s leadership, the Dell account was the top account for Razorfish over a five year span.
  • Arthur Andersen Business Consulting
    Senior Manager
    Arthur Andersen Business Consulting Sep 1992 - Dec 1999
    Responsible for selling and managing large management consulting projects within Arthur Andersen’s Integrated Customer Solutions (ICS) practice. Program management experience in the areas of customer management and channel strategy/development across multiple industries. Active in practice management areas including sales and service line development and training

Mike Appel Skills

Personnel Development Business Development P&l Management Sales And New Business Development Analytics Strategic Planning And Execution Revenue Growth Strategies

Mike Appel Education Details

  • The University Of Texas At Austin
    The University Of Texas At Austin
    Accounting And Business/Management

Frequently Asked Questions about Mike Appel

What company does Mike Appel work for?

Mike Appel works for Big Hat Spirits

What is Mike Appel's role at the current company?

Mike Appel's current role is Co-Founder & CEO, BIG HAT SPIRITS, The Best, Super-Premium, Better-For-You, Cocktails & Mocktails On The Market | Digital Marketing Executive & Certified Public Accountant | Golf Nut.

What is Mike Appel's email address?

Mike Appel's email address is mi****@****ish.com

What schools did Mike Appel attend?

Mike Appel attended The University Of Texas At Austin.

What skills is Mike Appel known for?

Mike Appel has skills like Personnel Development, Business Development, P&l Management, Sales And New Business Development, Analytics, Strategic Planning And Execution, Revenue Growth Strategies.

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