Mike Appel
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Mike Appel Email & Phone Number

Co-Founder & CEO, BIG HAT SPIRITS, The Best, Super-Premium, Better-For-You, Cocktails & Mocktails On The Market | Digital Marketing Executive & Certified Public Accountant | Golf Nut at BIG HAT SPIRITS
Location: Austin, Texas, United States 6 work roles 1 school
1 work email found @sapientrazorfish.com LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email

Work email m****@sapientrazorfish.com
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Current company
Role
Co-Founder & CEO, BIG HAT SPIRITS, The Best, Super-Premium, Better-For-You, Cocktails & Mocktails On The Market | Digital Marketing Executive & Certified Public Accountant | Golf Nut
Location
Austin, Texas, United States

Who is Mike Appel? Overview

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Quick answer

Mike Appel is listed as Co-Founder & CEO, BIG HAT SPIRITS, The Best, Super-Premium, Better-For-You, Cocktails & Mocktails On The Market | Digital Marketing Executive & Certified Public Accountant | Golf Nut at BIG HAT SPIRITS, based in Austin, Texas, United States. AeroLeads shows a work email signal at sapientrazorfish.com and a matched LinkedIn profile for Mike Appel.

Mike Appel previously worked as Chief Executive Officer at Big Hat Spirits and Chief Executive Officer at Eagle Wind Capital. Mike Appel holds Master Of Professional Accounting, Bachelor Of Business Administration, Accounting And Business/Management from The University Of Texas At Austin.

Company email context

Email format at BIG HAT SPIRITS

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{first}.{last}@sapientrazorfish.com
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AeroLeads found 1 current-domain work email signal for Mike Appel. Compare company email patterns before reaching out.

Profile bio

About Mike Appel

Global Digital Marketing and Ecommerce Agency Executive with a proven, 20+ year track record of working with Fortune 500 companies to deliver transformative digital experiences that drive profitable growth. Agency Executive: Mike has 20+ years experience leading and managing all aspects of a marketing agency and digital technology company including establishing the vision & strategy, building high-performance sales teams, overseeing multi-discipline client teams, delivering exemplary client service, designing & implementing effective organizational structures, and owning the full P&L. Mike has successfully steered his businesses through multiple mergers and acquisitions with global organizations that have created hundreds of millions in value. Growth Minded: Mike has a passion for sales and growth. His process driven approach to sales as well as his ability to establish trusting client relationships have enabled him and his teams to consistently exceed sales budget targets. He knows what it takes to build a growth-minded culture, hire and manage the right talent and implement the appropriate KPIs to achieve success. During his tenure at Razorfish, Mike grew his client portfolio under direct management from nothing to $120 million in annual recurring revenue. Transformational Leader: Mike and his teams have a long track record of delivering world-class, award-winning digital marketing, technology, and e-commerce solutions to his Fortune 500 clients including AT&T, Dell, Samsung, Southwest Airlines, and Motorola just to name a few. Mike pushes his teams to embrace the ever-evolving digital landscape to build new capabilities across the digital spectrum including mobile, social, e-commerce, and branded content strategy. Areas of expertise include: Executive Leadership | P&L Ownership | Strategic Planning & Execution | Sales Strategy, Planning, & Forecasting | Revenue Growth Strategies | Go-to-Market Strategies | Fortune 500 Account Management | Executive Level Negotiations | E-Commerce & Custom Digital Marketing Technology Development | Certified Public Accountant (CPA) Outside of Mike's professional life, his time is spent with his wife, Meg, and their two sons, Zac (3 yrs) and Ben (1 yr). They cherish their free time in the mountains of Colorado skiing, hiking, mountain biking, white water rafting, fishing and golfing.

Listed skills include Personnel Development, Business Development, P&L Management, Sales And New Business Development, and 3 others.

Current workplace

Mike Appel's current company

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BIG HAT SPIRITS
Big Hat Spirits
Co-Founder & CEO, BIG HAT SPIRITS, The Best, Super-Premium, Better-For-You, Cocktails & Mocktails On The Market | Digital Marketing Executive & Certified Public Accountant | Golf Nut
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6 roles

Mike Appel work experience

A career timeline built from the work history available for this profile.

Chief Executive Officer

Current

Austin, Texas, US

BIG HAT Spirits are the best super-premium, ready-to-drink, better-for-you, cocktails on the market. We have a variety of hand-crafted cocktails ranging from tequila, mezcal, and vodka. All of them are blended with organic kombucha, fresh fruits, and spices. They are all light, crisp, and refreshing with variety of delicious flavor combinations.

Jan 2021 - Present

Chief Executive Officer

Eagle Wind Capital

Private investment firm focused on opportunities in the real estate sector including residential real estate projects in China's growing Tier II and III cities

Jan 2016 - Feb 2021

Gm

New York, NY, US

  • Mike served as GM on the senior executive management team of Razorfish, one of the world’s largest and most respected digital marketing and technology companies. Mike was directly responsible for leading and managing a.
  • Grew and managed a $120 million P&L and consistently hit growth and profitability targets every year
  • Built from the ground-up a thriving cross-discipline agency organization consisting of Technology, Creative, User Experience, Strategy, and Analytics personnel. Unified all these disciplines together under a common.
  • Expanded the client portfolio from just one client to an impressive list of Fortune 500 clients including Dell, Samsung, Southwest Airlines, AT&T, Motorola, as well as disruptive, well-funded start-ups
  • Achieved the highest client satisfaction ratings within the Razorfish network of clients
Jul 2005 - Jan 2016

Gm

New York, NY, US

Jan 2000 - Dec 2015

Senior Vice President, Client Partner

New York, NY, US

Mike was responsible for leading the Razorfish business relationship with Dell, Inc. In this role, Mike sold and oversaw complex marketing, ecommerce, and enterprise technology projects with Dell. Under Mike’s leadership, the Dell account was the top account for Razorfish over a five year span.

Jan 2000 - Jul 2005

Senior Manager

Responsible for selling and managing large management consulting projects within Arthur Andersen’s Integrated Customer Solutions (ICS) practice. Program management experience in the areas of customer management and channel strategy/development across multiple industries. Active in practice management areas including sales and service line development and.

Sep 1992 - Dec 1999
1 education record

Mike Appel education

  • The University Of Texas At Austin
    The University Of Texas At Austin
    Accounting And Business/Management
FAQ

Frequently asked questions about Mike Appel

Quick answers generated from the profile data available on this page.

What company does Mike Appel work for?

Mike Appel works for BIG HAT SPIRITS.

What is Mike Appel's role at BIG HAT SPIRITS?

Mike Appel is listed as Co-Founder & CEO, BIG HAT SPIRITS, The Best, Super-Premium, Better-For-You, Cocktails & Mocktails On The Market | Digital Marketing Executive & Certified Public Accountant | Golf Nut at BIG HAT SPIRITS.

What is Mike Appel's email address?

AeroLeads has found 1 work email signal at @sapientrazorfish.com for Mike Appel at BIG HAT SPIRITS.

Where is Mike Appel based?

Mike Appel is based in Austin, Texas, United States while working with BIG HAT SPIRITS.

What companies has Mike Appel worked for?

Mike Appel has worked for Big Hat Spirits, Eagle Wind Capital, Razorfish, and Arthur Andersen Business Consulting.

How can I contact Mike Appel?

You can use AeroLeads to view verified contact signals for Mike Appel at BIG HAT SPIRITS, including work email, phone, and LinkedIn data when available.

What schools did Mike Appel attend?

Mike Appel holds Master Of Professional Accounting, Bachelor Of Business Administration, Accounting And Business/Management from The University Of Texas At Austin.

What skills is Mike Appel known for?

Mike Appel is listed with skills including Personnel Development, Business Development, P&L Management, Sales And New Business Development, Analytics, Strategic Planning And Execution, and Revenue Growth Strategies.

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