Mike Jarvinen Email & Phone Number

Bend, Or, Us

As the founder and principal consultant, direct small team working with B2B, technology and lead generation company CEOs, CMOs and product/marketing/sales leaders to drive revenue outcomes. Clients from $20M to $500M revenue businesses, specialized in digital demand generation and lead management into sales.

Washington, District Of Columbia, Us

Telematics Group: Teletrac and Navman Wireless – Promoted to define synergy, KPIs and organizational structure in the combination of two SaaS marketing teams to global team of 40+. Sat on executive marketing council providing marketing best practice feedback across Danaher operating companies representing $19B in annual revenue . Teams Managed:- Acquisition Marketing/Paid Media - "Determining the Next Best Lead to Buy"- Acquisition Marketing/Predictive Scoring and Automation - "Determining the Next Best Call to Make"- Content Marketing - "Amplifying and Creating Market-Ready-Content"- Marketing Operations - "Owning Key Project Action Plans to Completion"- M&PM (Marketing and Product Management) - "Driving Revenue from VOC and Idea Stage Gates"Awards:- Telematics Update Award- Best Insurance Telematics- 2013- Telematics Update Award- Best Telematics Solution for Commercial Vehicles-2013- CIO Review Award- Most Promising Cloud Computing Company- 2013- Business Car Techies Award- Best Telematics System-2013- Best in Biz Award- Enterprise Product of the Year-2013- Best in Biz Award EMEA- Enterprise Product of the Year- 2014- Best in Biz Silver Award EMEA- Most Innovative Product of the Year- 2014- Best in Biz Gold Award EMEA- Most Innovative Product of the Year- 2014- ABA Stevies Award- Most Innovative Company-2014- Business Intelligence Group (BIG) Award- Company of the Year- 2014- CES Innovation Awards- Best Safe Driving Product-2015- Business Car Awards- Best Telematics-2015

Northbrook, Illinois, Us

Executive Highlight - Drove inbound marketing and lead management sales best practices to 4X marketing performance in three years representing growth plan pitched to growth equity companies and final private equity sale to Danaher (NYSE: DHR) in mid 2013.Responsibilities- Strat Planning- SEM- SEO- Database Marketing- Data Purchase and Scoring- Lead Buying and Partnerships- Reviews- Display- Social Media- Web Properties- Email- Partner Marketing- UI/UX- Product Roadmap- Editorial and Content Syndication- PR- Voice of Customer

Glendale, Ca, Us

Reported to the SVP of Client Services of The Search Agency to direct a cross-functional 38 person media team of experts in SEM, SEO, Display, Consumer Experience, Landing Page Testing, Creative Services, Editorial & Analytics. Active member of management team. Hired first members of teams in UK and India. Created expertise best practices and training program. Leader in company growing to largest independent US SEM/SEO agency.

Glendale, Ca, Us

> Directed a team of account and creative specialists to drive performance on online SEM campaigns through Google, Yahoo, MSN.> Managed account relationships, analytics, reporting, bid management, creative development, project management.

Calabasas, California, Us

> Reported directly to the Vice President of Marketing to manage the Lab Support brand – generating 20.8%, 19.7%, 21.2% rollup YOY revenue increases in the past three quarters.> Managed an internal agency team of event, creative, data analysis personnel as well as external printing, promotional, media buying agencies to develop and execute quarterly integrated brand campaigns (print, online, direct mail, events).> Oversaw interactive initiatives including website management (LabSupport.com - #1 ranked at Google/Yahoo for Lab Support), banner advertising, email blasts (Lyris), pay-per-click advertising (Google).

Burbank, Ca, Us

> Liaisoned across departments (Brand, Sales, Merchandising, Creative, Legal) to supervise weekly account-specific retail promotions supported by print and television advertising, in-store launch programs, promotional partnerships (Coca-Cola, Mattel, Pepsi) and dedicated merchandising. Key-titles include: Bambi, Ladder 49, The Incredibles, National Treasure, Tarzan II, Power Rangers, Cinderella , The Pacifier, Sin City, Baby Einstein.> Reported to the Senior Manager of Customer Marketing and Promotions as part of three person Wal-Mart Account team generating $1.1 Billion in annual home video revenue.> Maintained point responsibilities for all signage, trade spend budgeting, legal approvals, creative briefs and merchandising communications (Anderson Merchandisers) on Wal-Mart account.> Authored and executed 2005 AAFES Account Plan analyzing YOY sales data to allocate spend (coupons, circular ads, sweepstakes, custom packs, in-theater advertising, etc.) against key titles.

> Oversaw P&L, sales volume, product launches for flagship Pitanga leather brand (over 100 SKUs).> Directly managed sales, co-marketing programs, product exclusives at Specialty Chain accounts (North Beach Leather, etc.).> Developed business plans that included product positioning, volume recommendations and marketing tactics to achieve revenue goals.> Managed 4 independent sales representatives, 5-6 nationwide tradeshows, staff of 3.> Liaisoned with Brazilian manufacturing team to lower 2004 product costs by 10% - keeping margins at above industry avg. 45%.

> Analyzed product performance and competitive activity and made recommendations regarding pricing, product content, and marketing strategy to increase US sales and market share.> Constructed menu of marketing tools (shelf-talkers, restaurant food pairings, sell sheets) for channel partners.> Provided strategic direction and input to creative agency (labels, packaging, brand materials).

Mba, Business Administration

Baa, Education