Mike De La Cruz work email
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At iAdvize, we elevate e-commerce through generative AI, boosting conversion rates and sales with AI shopping assistants. As President, my expertise in new product and business development has been pivotal to boost growth and profits.Previously, as CEO of Directly, I led the effort to double our revenue, steering the company towards an M&A exit. We resolved millions of customer support issues annually, leveraging AI/ML and a vibrant expert community. Prior to Directly, I served in SVP product and general manager roles at HP and SAP. The blend of strategic leadership and innovation I learned in these roles continues to fuel my passion to improve customer experience through groundbreaking technology.
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PresidentIadvizeNew Orleans, La, Us -
President & Chief Strategy OfficerIadvize Mar 2023 - PresentNantes, France, FriAdvize is a leader in trusted generative AI for e-commerce. We offer safe, compliant, and connected AI copilots to boost conversion rates 10X while automating 50% of the workload. Innovative brands like Cdiscount, Samsung, and Nespresso use iAdvize to simplify online shopping and generate $1B+ per year in online revenue. To learn more about how to grow your e-commerce business with generative AI, please visit www.iadvize.com. -
Chief Executive OfficerDirectly Jan 2019 - Dec 2022San Francisco, California, Us𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗣𝗿𝗼𝗳𝗶𝗹𝗲: Resolves 10M customer support issues each year using AI/ML and expert community𝗥𝗼𝗹𝗲 & 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: Recruited to grow the company as Chief Business Officer and then as CEO. Developed sales and customer success strategy that doubled revenue to $20M. As CEO, created and executed business and technology development roadmaps for product, operations, HR, and sales functions. Led fundraising—growing our funding and investor relationships. Repositioned business to align with buyers, pivot towards profitable growth, and achieve an M&A exit.𝗞𝗘𝗬 𝗔𝗖𝗖𝗢𝗠𝗣𝗟𝗜𝗦𝗛𝗠𝗘𝗡𝗧𝗦:» Doubled revenue to $20M+ ARR and transformed business to achieve profitability.» Secured and expanded relationships with industry powerhouses including Microsoft, Airbnb, AT&T, Google and VMWare. » Promoted culture of constant learning to encourage ownership, action-orientation, collaboration, and personal growth. -
Vp Of SalesArago Gmbh Oct 2017 - Dec 2018Stuttgart, Baden-Württemberg, De𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗣𝗿𝗼𝗳𝗶𝗹𝗲: Arago enables business process automation using artificial intelligence. 𝗥𝗼𝗹𝗲 & 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:Recruited by German general AI provider to develop and grow the North American market. Oversaw daily operations and produced annual operational plans, forecasting reports, and strategy with recommendations for new market opportunities to accelerate revenue growth. Quickly grew bookings eight-fold by formulating, implementing, and executing marketing, sales and customer success strategies. -
Vp, Applications - Global Delivery & Industry SolutionsHewlett-Packard 2014 - Apr 2017Houston, Texas, UsPart of leadership team to grow $4B applications business. Transformed several stagnating assets that enabled $2 billion in annual recurring revenue, restored profitability and “stopped the bleed” in troubled assets. Innovative strategies revitalized application services enterprise and met their ambitious goal of transforming global delivery into an industry-leading growth engine.𝗞𝗘𝗬 𝗔𝗖𝗖𝗢𝗠𝗣𝗟𝗜𝗦𝗛𝗠𝗘𝗡𝗧𝗦:» Coached and mentored 6 direct repots to peak performance and managed 15,000+ indirect staff. » Realized 50% cost savings and boosted recurring services from 10% to 50% of revenue in under 2 years.» Stabilized operations and introduced innovation, automation, and analytics into offering portfolio. -
Vp, Industry SolutionsHewlett-Packard 2011 - 2014Houston, Texas, UsGained recognition for ability to repeatedly transform poorly performing business units into revenue generators with streamlined product portfolios. To effect change and kickstart growth, dissected, analyzed, and reassembled our sprawling product portfolio into a manageable size and reinvested our cost savings to skyrocket revenue and profitability.𝗞𝗘𝗬 𝗔𝗖𝗖𝗢𝗠𝗣𝗟𝗜𝗦𝗛𝗠𝗘𝗡𝗧𝗦:» Revamped $110M+ managed services business strategy to turnaround revenue trend in <10 months. » Inspired underperforming software development team to achieve unprecedented results—creating a robust reservation system that supported the world’s largest airline merger.» Accelerated software development to expand mobile subscriber capacity to 400M and $8B in processed credit card transactions. -
Svp And Gm, Public SectorSap Ag 2009 - 2010Walldorf, Bw, DeLed global solutions portfolio for government, postal, education and state-owned enterprise markets. Managed solution portfolio, including back-office and front-office applications. -
Svp, Mobility And AnalyticsSap Ag 2008 - 2009Walldorf, Bw, DeFormed two internal start-up teams to deliver new mobility and analytics solutions. Developed and implemented new SAP mobility strategy, which led to multiple tuck-in acquisitions. Delivered new Analytics and Business Intelligence applications to solve industry-specific business problems. -
Svp, Crm ProductsSap Ag 2006 - 2008Walldorf, Bw, DeRevitalized CX/CRM product line. Developed and executed product plan to transform $1B business. Engaged 150+ customers to co-innovate with SAP. Key customers included PepsiCo, Siemens and Intel. -
Vice President Of AlliancesSap Ag 2005 - 2006Walldorf, Bw, DeLed system integration alliances for SAP North America.
Mike De La Cruz Skills
Mike De La Cruz Education Details
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Harvard Business SchoolConcentration In General Management -
Yale UniversityHistory -
Yale UniversityHistory
Frequently Asked Questions about Mike De La Cruz
What company does Mike De La Cruz work for?
Mike De La Cruz works for Iadvize
What is Mike De La Cruz's role at the current company?
Mike De La Cruz's current role is President.
What is Mike De La Cruz's email address?
Mike De La Cruz's email address is md****@****tly.com
What is Mike De La Cruz's direct phone number?
Mike De La Cruz's direct phone number is +165084*****
What schools did Mike De La Cruz attend?
Mike De La Cruz attended Harvard Business School, Yale University, Yale University.
What are some of Mike De La Cruz's interests?
Mike De La Cruz has interest in Children, Family Activities, Economic Empowerment, Reconnecting With Friends And Family, Education, Brazilian Jiu Jitsu, Poverty Alleviation, Science And Technology, Reading Biographies, Volunteering Opportunities.
What skills is Mike De La Cruz known for?
Mike De La Cruz has skills like Saas, Crm, Product Management, Strategic Partnerships, Business Development, Enterprise Software, Product Marketing, Analytics, New Business Development, Strategy, Product Launch, Leadership.
Who are Mike De La Cruz's colleagues?
Mike De La Cruz's colleagues are Jérémy Arien, Théo B., Camille Gravoille, Sylvie Quach Hiep, Marya Muhamad, Sophie M., Noah Guillet.
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