Mike Mckenna work email
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Passionate, and fiercely motivated, award-winning Storyteller with more than 20 years experience in media, branded content, content marketing and a founding senior member of CTV’s Digital in-house production team. An influential intrapreneur with strong creative, communication, and marketing talents which together have produced the ability to identify innovative business opportunities in today’s evolving landscape. Proven expertise in strategizing and developing compelling creative content for targeted audiences while attracting key sponsorships from national and global brands.Developed various content for clients including: Aquafina, BlackBerry, Budweiser, BMW, Cathay Pacific, Dove, Ford, GE, GM, Intel, Jeep, Kokanee Beer, The Langham Hotels and Resorts, Magnum Ice Cream, Mazda, Microsoft, Mitsubishi, Nestle, Nissan, Peroni, Stanfield's, Tourism Board of Hong Kong, Toyota and UNICEF.AWARDS:Discovery/Jeep - "Life Is Calling" - 2015 Media Innovations Awards (MIAS)*Bronze - Branded Content*Bronze - Cars and Automotive ServicesDiscovery/Jeep - "Life is Calling" - The Digi Awards 2015*Finalist - Best in Branded ContentStanfield's + Comedy Network's "EXPOSED" series - 2014 AToMiC Awards*Gold - AToMiC Collaboration*Gold - Broadcast Engagement*Silver - Brand Integration*Bronze - Experiential EngagementStansfield's + Comedy Network's "EXPOSED" Series - 2014 Media Innovations Awards (MIAS)*Silver - Best in Video*Silver - Best Branded Content*Bronze - Special Events/StuntsNissan/Discovery "In Search of Canada's Rogue Shark" series - The Digi Awards 2014*Finalist - Branded ContentUNICEF/CTV "Malawi's Song" Documentary - The Webby Awards 2009*Documentary: Series Official Honoree
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Co-FounderLittle Chief & Co.St. Catharines, On, Ca
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Senior Media Management ConsultantPhenix Entertainment May 2002 - PresentMedia management consultant specializing the in developing of esports strategies, original content, and branded opportunities.Strategizing/consulting with global brand partners and investors including Riot Gaming, Blizzard/Activision, MGL, 343 Studios, Hi-Rez Studios, Lagardère Sports and Entertainment, Pepsico (Mountain Dew), Turtle Beach, Corsair, CLTX Gaming (Boston Celtics NBA 2K team), Sony Music, UMG, Turtle Wax UK, Footlocker EU, Delaware North, First Serve Partners, and Overactive Media. -
Co-FounderLittle Chief & Co. Jan 2019 - PresentSt Catharines, Ontario, CaA New Breed of Dog Store focused on social responsibility and the happiness of your dog.#OneWorldOnePack 🌎❤️🐾
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Vp Of Content (Esports)Splyce Inc. Mar 2017 - Nov 2018Rochester, Ny, UsConsulted on content strategy development and execution related to Splyce’s storytelling approach for various platforms featuring players, teams and gaming events while growing audience engagement, raising the profile of the organization and delivering on content sponsorship opportunities. Strategizing/consulting with global brand partners and investors including Riot Gaming, Blizzard/Activision, MGL, 343 Studios, Hi-Rez Studios, Lagardère Sports and Entertainment, Pepsico (Mountain Dew), Turtle Beach, Corsair, CLTX Gaming (Boston Celtics NBA 2K team), Sony Music, UMG, Turtle Wax UK, Footlocker EU, Delaware North, First Serve Partners, and Overactive Media.Mission accomplished with the acquisition of the Splyce by OverActive Media in the Fall of 2018. -
Associate Director Of Digital Original Video (Branded Content)Bell Media Feb 2013 - Apr 2016Toronto, On, CaResponsible for developing strategic content targets around the growth of digital branded content and content marketing, with variable budgets in concert with our Brand Partnership and Sales groups. Managed an internal production team of 5 members and engaged with third-party units to allow for scale. Developed campaigns for clients including Ford Canada, GE Canada, Intel Canada, Jeep Canada, Nissan Canada, Stansfield’s, and Toyota Canada. -
Executive Producer/Product Manager - Digital Original VideoBell Media May 2012 - Nov 2015Toronto, On, CaCreated and managed a full service branded content production team responsible for content development, client pitching, production budgeting, production agreements, client management, field production and final execution for both video and social campaigns with numerous brands. Resulting in more than 7 marketing awards from both MIAS, Atomic Awards for various campaigns. * Concept, develop, pitch and produce original digital series and branded content on most Bell Media properties* Developed various content for clients including: Aquafina, BlackBerry, Budweiser, BMW, Cathay Pacific, Dove, Ford, GE, GM, Intel, Jeep, Kal Tire, Kokanee Beer, The Langham Hotels and Resorts, Magnum Ice Cream, Mazda, Microsoft, Mitsubishi, Nestle, Nissan, Peroni, Stanfield's, Tourism Board of Hong Kong, Toyota and UNICEF.* Acting creative and programming lead on: - BNN/GE editorial series- CHUM/Sony Live Session with Pink- Comedy/Stanfield's "Exposed" - CTV/BlackBerry's "Inside The Race" Aftershow for The Amazing Race Canada- CTV/Dove's "Get Fresh"- CTV/Ford's "Intersections"- CTV/Hong Kong Tourism Board "Destination: Hong Kong"- Discovery/Nissan "In Search of Canada's Rogue Shark"- Discovery/Nissan "In Search of Canada's Rogue Shark: Expedition"- Discovery/Jeep "Life is Calling"- Discovery/Toyota's "Refined"- Ford Mustang "Limitless"* Set-up and developed end-to-end workflow processes for Production, Account Management, and Business Development.
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Senior Producer, Bell Media DigitalBell Media Jun 2007 - May 2012Toronto, On, CaCreated supporting original digital content for CTV’s flagship National programs and tentpole events such as 2010 Winter Olympic, Games, Canadian Idol, So You Think You Can Dance Canada, and Canada’s Top Model. Responsible for content concepts, field production and post production all in accordance to licensing agreements with major studios and/or production partners. Our UNICEF series “Malawi’s Song” earned a Documentary: Series Official Honoree Award from the 2009 Webby Awards.
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Sr. Broadband ProducerCtv Olympic Consortium 2009 - 2010Responsible for online original and "Digital Lounge" content. -
ProducerMtv Canada Oct 2005 - Jun 2007CaShooter/Producer of - "Diary of Nelly Furtado"- "Diary of Timbaland" - "Diary of Trish Stratus"- "Diary of Simple Plan"Worked on Special Events for MTV LIVE. -
Creative DirectorSpecialty House Apparel Co. 2001 - 2005
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Line ProducerCtv Jan 2000 - Oct 2001Toronto, On, Ca
Mike Mckenna Skills
Mike Mckenna Education Details
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Seneca PolytechnicMulti Media Program
Frequently Asked Questions about Mike Mckenna
What company does Mike Mckenna work for?
Mike Mckenna works for Little Chief & Co.
What is Mike Mckenna's role at the current company?
Mike Mckenna's current role is Co-Founder.
What is Mike Mckenna's email address?
Mike Mckenna's email address is mi****@****ail.com
What is Mike Mckenna's direct phone number?
Mike Mckenna's direct phone number is +164750*****
What schools did Mike Mckenna attend?
Mike Mckenna attended Seneca Polytechnic.
What are some of Mike Mckenna's interests?
Mike Mckenna has interest in Motorsports, Cooking, Automotive Culture, Automotive, Technology, Traveling, Snowboarding, Photography, Wines.
What skills is Mike Mckenna known for?
Mike Mckenna has skills like Digital Media, Video Production, Television, Video, Web Video, Content Strategy, New Media, Social Media, Entertainment, Storytelling, Media Production, Digital Marketing.
Who are Mike Mckenna's colleagues?
Mike Mckenna's colleagues are Jennifer Mckenna.
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