Vp Of Sales & Marketing
Clearwater, Florida, Us
Led Marketing, Sales, Sales Operations, and Customer Success for DocuPhase. Responsible for building and executing DocuPhase’s Go-To-Market strategy for 3 product lines. This included developing a new digital marketing strategy, building a marketing team, and maintaining a consistent sales pipeline. Managed sales teams across DocuPhase’s divisions to ensure the execution of new sales targets: New Bookings, ARR, Professional Services, Retention, and Renewals.- Led 5 teams - Marketing, Sales, Sales Engineering, Customer Success and Sales Operations- Increased Annual Recurring Revenue by 44% YoY- Led Sales & Marketing due diligence for 2 Acquisitions in 90 days; increasing company revenue 57%- Built a sales operations team, implemented Salesforce, which provided a 360-degree view across the organization, and integrated marketing, sales, professional services, customer success, support, and finance.