Hired as first demand generation lead tasked with building out the function from Series B through Series D as the company grew from 75 to 500 employees.**Led the marketing org. as Interim Head of Marketing while the company searched for its first CMO, including quarterly OKRs and reporting, budgeting, headcount planning, and external vendor management.Accomplishments:-Lead strategy, planning, and execution of a demand gen team that generates 20+% of pipeline for a 100+ person sales team across multiple verticals and 40+regional markets-Built and executed on a robust field marketing program that delivered 300% ROI through presence at 40+ national conferences/tradeshows, 100+ local events, and 5+ national partnerships.-Developed a repeatable account-based marketing (ABM) approach that has led to expanded footprint across our top 10 accounts-Partnered with digital marketing lead to scale advertising across Linkedin and Meta while keeping CAC and CPL in line with financial expectations.

**Joined team via acquisition of Quintiq by Dassault Systemes**Responsible for marketing planning and operations across a demand generation team responsible for generating $50M+ in pipeline for North America.Projects include:-Managing annual marketing planning cycle and plan development-Design and setup of campaign architecture within Adobe Campaign marketing system-Accelerating lead flow through to inside sales for qualification and business development-Managing strategic global campaigns such as sales drive around new solution initiatives-Execution of CPG and Home & Lifestyle industry marketing programs and sales alignment

- Managed North American marketing team to define go-to-market campaigns and demand generation efforts for North American market across all target verticals- Define campaigns that help accelerate enterprise prospects across the lifetime of the sales cycle- Served as marketing representative on launch of two product marketing teams working with sales, product, services, and C-level sponsor to define product strategy and market fit/positioning- Developed localized content strategy to fit North American market challenges and sales stages

- Planned and executed integrated marketing campaigns (digital, print, email, ABM, events) targeting key verticals within Quintiq's North American market including aviation, transportation, and field service- Developed industry-focused content in a wide range of formats (webinars, briefings, white papers, video) for use across all phases of the buying process- Worked with sales leadership and account executives to plan account-based marketing strategies and tactics to drive pipeline growth and acceleration- Provided market guidance to Quintiq's global marketing, PR, and product managers- Served as designated Industry Marketer for Quintiq's global Rail and Public Transport go-to-market efforts

I guided marketing campaigns for 12+ clients in the professional association space from proposal through execution. I served as the agency lead for strategy and execution of digital projects suchas landing pages, software rollouts, and inbound marketing campaigns.• Grew a client’s prospect database by 2,500 leads and ran an email campaign that brought in over $17,000 in new revenue, an ROI of 265%• Led an integrated conference marketing campaign that generated $140,000 in registration revenue, and accounted for 65% of total attendees• Led search for new tools to improve client outcomes and secured discounts that saved company 33% on costs• Founded task force to improve collaboration between Marketing and Web teams and created new joint service offerings• Write copy and oversee creative and video production process for a wide range of print and digital design work

Responsible for development, execution, and management of multi-channel marketing and communications campaigns for a diverse range of clients in the professional association/society space.I worked with clients to identify strategic goals, then developed marketing plans that incorporate a wide range of strategies to achieve them, including:-Social Media Strategy/Management-Online Content Development and Execution-Print and Digital Collateral Creation-Digital Analytics and Reporting-Search Engine Optimization (SEO)-Core Messaging Development-BrandingClients I've worked with include: -Society for Information Management (www.simnet.org) - Account Lead for Client -USA Boxing Foundation (www.boxingfoundation.org) -Center for Sustainability and Excellence (www.cse-net.org) -National Air Duct Cleaners Association (www.nadca.com) -Association for Information Technology Professionals (www.aitp.org) -Computer Measurement Group (www.cmg.org -Power2Save Concert (www.power2save.org) -Advanced Practices Council (apc.simnet.org) -American Neurological Association (www.aneuroa.org)

• Redesigned organization's "CEO Blog" andmanaged migration of content to WordpressCMS• Assembled content writing team from adiverse group of internal departments• Develop organization's online content strategy• Developed social media strategy for contentsharing and marketing outreach• Use social media platforms for outreach toprospective donors, partners, and to keepfollowers informed of organizational activityand growth

Responsible for managing auto, property, and general liability claims processes from start to finish, as well as general loss control and safety assessment.

• Reported on Capitol Hill events such as Congressional Hearings, policy group forums, and think tank events• Drafted memos on events, legislation, and academic presentations• Performed research on variety of public policy issues, grants, and government programs• Tracked, analyzed, and reported on legislation pertinent to clients• Assisted with post-election legislator database and contact information transition