Mike Mckay Email & Phone Number

Dartmouth, Nova Scotia

Nxtgen Care has developed a revolutionary business intelligence platform, that helps Seniors Care Operators efficiently manage their facilities with data and insights previously unavailable. The platform also creates a whole new paradigm in seniors care, improving engagement and the meaningfulness of care through its innovative M Factor solution.The company was founded in 2017 and headquartered in Dartmouth NS, currently serves senior care operators located in the USA and Canada.

Halifax, Nova Scotia

- Worked to streamline the execution of the complex roadmap. - Defined and evolved the product strategy based on analysis of customer needs, competitors, market trends and opportunities, and Nielsen/Gracenote core competencies. - Provided product requirements and detailed workflows to minimize changes once development was underway. - Ensured that product definition, engineering, and other aspects of product development came together seamlessly throughout the product lifecycle in a lean environment, always balancing customers needs and engineering constraints. - Effectively collaborated with stakeholders from Product, Engineering, Content, Sales, Customer - Experience and other functions. - Managed the portfolio of products/features to maximize our P&L. - Responsible for vision, planning and creation of high level user stories describing the “what” (end-to-end user journeys) of product features. - Understood and clearly communicated the goals and strategic fit of product features. - Prioritized the user stories for all product features based on business value on overall product backlog. - Created release plans for product features. - Worked together with Product Owners and PMO to determine the prioritization of work on the Product Backlog for specific teams. - Supported the product go-to-market strategy as needed with customer visits and product marketing and sales support.

SportsDirect Inc. (SDI) is the leader in delivering high quality sports content and cross-platform solutions.Every year, SDI provides scores and statistics for more than 2,000 teams, 15,000 players and 40,000 games with features including Boxscores, Matchups, Play-by-Play, Injuries, Odds and more. Our content offering also includes more than 50,000 news articles published annually, and access to over two million premium sports images with hundreds more added daily.Our cross-platform delivery solutions for Web, Mobile and Print range from the flexibility of raw feeds to off-the-shelf solutions, all powered by state-of-the-art technology. Sporting events do not happen during regular business hours - and neither does our industry leading, 24/7 support.In addition to our high quality sports content and cross-platform solutions we are also differentiated from our competitors through our customer-first approach, and by offering a true single-vendor solution. Our content is produced, serviced, and delivered all from under one roof. SDI’s products and solutions are used by major publishers, websites, newspapers, television, radio and other media organizations worldwide, including Thomson Reuters, USA Today, the Chicago Tribune and the Covers Media Group. Our team of over 200 sports experts take great pride in the fact that we have been engaging millions of sports fans with our products since 2004.