Michael's sales and marketing career has spanned oner 20 years and 3 continents.He has successfully driven business units through periods of high sustainable growth. Along with launching new business units in Australia, Asia Pacific and the USA.An experienced general manager with a strong focus on delivering the right product to drive financial results.Michael's skill set includes;MARKET: analyzing markets and industries, identifying customer needs, evaluating the competitive landscape and identifying potential opportunitiesPRODUCT: defining elements required to meet customer needs, evaluating commercial viability of proposed solutions, developing pricing models, building business cases for investment and developmentSTRATEGY: developing the product strategy, communicating the vision and its alignment with corporate strategy and goals, determining the best path to market.DELIVERY: developing requirements for product development to the Product Owner, gather feedback and driving improvements during development.GROWTH: driving product engagement and satisfaction, managing the commercial performance of the product, developing plans for the product's future lifecyclePEOPLE: developing and engaging team members ensuring engagement, accountability and measures are in place to ensure success.