Michael Johnson, M.S. Email & Phone Number

Wyomissing, Pa, Us

Harrisonburg, Va, Us

· Led and managed 15 marketing assistants· Sustained social media Instagram growth by increasing total Instagram followers by 40% in less than twelve months by providing excellent content and copy through ecom, email, advertising, etc. · Developed departmental goals, defined strategy, set target markets and managed projects from strategy to execution, meeting deadlines and quotas· Collaborated with 15 client areas to deliver and manage innovative content· Tracked campaign performance to prepare and lead analytical meetings to identify gaps, improve content and grow the consumer base, which resulted in new followers and greater consumer satisfaction· Delegated and organized print, digital media, email, web and radio services from vendors for eight signature events· Served on numerous full-time national search committees· Independently oversaw a 278,515 sq ft. building and satellite facilities on weekends to ensure safety and that employees had everything needed to carry out their job responsibilities

Charlottesville, Va, Us

· Generated reports on Google Sheets and Excel from Google Analytics 4 to conduct trend analysis on what content and information sent to consumers was best optimized to drive traffic to the website and then a conversion· Presented and implemented new in-person marketing tactics such as giveaways and tabling stations to increase face-to-face interactions with consumers, which resulted in increased consumer satisfaction and 100,000+ impressions on social channels· Planned and implemented multiple email marketing campaigns based off consumer marketing insights and past seasons analytical data· Increased social channel engagement by over 900% within two months, which led to an increase in conversions · Provided experienced services in photography, videography and social media management

Andover, Ma, Us

· Consulted with medium and large companies, consistently growing a clientele base of hiring managers and connecting them with services and consultants that enabled them to succeed· Specialized in providing consultants in Epic Healthcare, Workday Financials and Pharma divisions for implementations· Built relationships with clients, candidates and ALKU while delivering success in implementations, upgrades, support, etc.

Andover, Ma, Us

Epic Healthcare Account Management Intern

Us

· Implemented and managed social media; identified company’s goals, highlighted company’s achievements and build progress on all job sites· Redesigned OSHA safety handbook which explains safe equipment use and how to avoid Silica dust· Helped build and renovate James Madison University’s Campus Bookstore and Athletic Training Center

Master Of Science - Ms, Sport Leadership

Bachelor Of Science - Bs, Communication Studies, Concentration: Organizational Communication

Advanced Diploma