Michael St. John Email & Phone Number

Elmsford, Ny, Us

Copenhagen, Dk

Lead 5 person marketing & insights team with responsibilities including lead generation & customer targeting, go to market plans for industry verticals, content marketing, social media, events / webinars, product innovation development & long term strategy. Serve on Regional Leadership Team and provide strategic guidance to business on brand development and business growth.

Blackfriars, London, Gb

Lead innovation and brand development for Knorr, Unilever's largest food brand. Responsibilities include innovation pipeline, portfolio renovation & management, brand campaigns and customer targeting, strategic pricing, customer segmentation, regional growth strategy. Oversee team of marketing associates.

Ludwigshafen, De

Responsible for directing $350M home & institutional cleaning product portfolios including customer segmentation & marketing, strategic pricing, channel strategy, innovation planning, digital tools & branding campaigns.• Partnering with top FMCG customers to develop differentiated products and claims - including Procter & Gamble, Clorox, SC Johnson, Henkel, Church & Dwight• Leading team of three Marketing Managers, providing mentoring and career feedback

London, England, Gb

Responsible for directing $800M Castrol brand including full P&L responsibility, innovation strategy, sports marketing and communications development• Led brand relaunch including new brand proposition, innovation, label design & advertising• Directed sports marketing strategy including athlete & social media engagement with NFL & World Cup• Spearheaded development of channel strategies including defining optimal price architecture, variant portfolio and customer programs• Managed team of two Associate Managers, providing mentoring and career feedback

Blackfriars, London, Gb

Assigned increased leadership to manage Wish-Bone & Skippy brands including leading ideation and planning for communications and packaging, managing new product development and providing insightful analysis of brand and competitive environment.• Led cross-functional launch team for three new flavors from concept to national launch. • Led sustainable packaging initiative for spreads & dressings category. • Developed $20 million brand marketing plan including media spending, interactive programs, consumer promotions, sampling, public relations and in-store activities. • Spearheaded redesign of pack graphics, including design briefs and consumer testing. New label design tested in top 10% of graphics database and launched nationally.• Led ideation, development and testing of breakthrough consumer claim that generated incremental sales of ~15%.• Conducted in-depth analysis of assortment, pricing, source of volume and target consumers.

Blackfriars, London, Gb

Ba, Communications

Mba, Marketing