Mike Webber Email and Phone Number
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Throughout my career, I have been recognized for my solid work performance and leadership ability by key decision makers and senior leaders. My history of success in implementing new technical applications and systems to the existing mar/tech stack in order to increase market share and expand the company’s customer base has allowed me to optimize the organization’s revenue performance and exceed key sales metrics. A few selected skills and qualifications I have acquired include: • Consistently exceeding key performance metrics YoY by expanding into new markets, gaining new clients, and identifying potential prospects. • Instrumental in deploying marketing campaigns to promote brand and product awareness through direct marketing initiatives, data layering, geo-fencing, and social advertising. • Serve as a liaison between departments, as well as a key contributor on the Steering Committee to launch several divisions within the financial institution. I have utilized my years of experience in brand management and strategic marketing initiatives to promote growth in new and existing markets, while being considered a valuable member of the senior leadership teams. If your organization is looking to add a valuable team member with my background, then please contact me today. I look forward to connecting with you in the future.
First Northern Bank
View- Website:
- thatsmybank.com
- Employees:
- 223
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Senior Vice President, Marketing And CommunicationsFirst Northern BankSacramento, Ca, Us
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Senior Vice President MarketingFirst Northern Bank Oct 2020 - PresentDixon, California, Us
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Vice President MarketingFirst Northern Bank Mar 2020 - Sep 2020Dixon, California, Us
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Assistant Vice President MarketingSafe Credit Union Apr 2008 - Sep 2018Folsom, California, UsWhile working at SAFE Credit Union, I provided leadership and direction to a team of 16 staff members supporting the creative services, analytics, and marketing operations for the organization. I managed and monitored key performance metrics, as well as a multimillion-dollar marketing budget to support company growth by increasing brand awareness and enhancing the customer experience. My role included orchestrating all bottom-line factors, including company vision, long-range strategic planning, product management, and digital marketing strategies. I directed all marketing, advertising, public relations, and project management within the department, as well as managing a multimillion-dollar budget. I also helped to redefine product structure and marketing campaigns to align with the financial institution’s short- and long-term objectives. A few key contributions while in this role included:• Spearheaded multi-channel campaigns focused on increasing cross-sell opportunities within the existing customer base while identifying new customers, along with strengthening brand awareness, increasing activation and usage, and reducing attrition. • Rebranded the company from a transaction based organization to relationship based. Doubling the services per household over a five-year period. • Streamlined internal processes resulting in an increase on 'on-time' project rates from 56% to 98%. Improved our Go-To-Market response from 12 weeks to three weeks.• Expanded the company’s brand to include two new product and service divisions. Integrated qualitative and quantitative analysis to establish target audiences and product offerings. Engineered a full line of marketing and advertising materials and monitored customer impact through feedback and key metrics. -
Marketing ManagerSafe Credit Union Feb 2007 - Mar 2008Folsom, California, Us
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Promotions SpecialistSafe Credit Union Dec 2006 - Jan 2007Folsom, California, Us
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Marketing AnalystYolo Federal Credit Union 2003 - 2006Woodland, Ca, Us
Mike Webber Skills
Mike Webber Education Details
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California State University-SacramentoCommunication Studies/Public Relations
Frequently Asked Questions about Mike Webber
What company does Mike Webber work for?
Mike Webber works for First Northern Bank
What is Mike Webber's role at the current company?
Mike Webber's current role is Senior Vice President, Marketing and Communications.
What is Mike Webber's email address?
Mike Webber's email address is mw****@****ecu.org
What is Mike Webber's direct phone number?
Mike Webber's direct phone number is +191697*****
What schools did Mike Webber attend?
Mike Webber attended California State University-Sacramento.
What skills is Mike Webber known for?
Mike Webber has skills like Marketing Communications, Marketing, Email Marketing, Digital Marketing, Marketing Strategy, Advertising, Copywriting, Online Advertising, Sem, Social Media Marketing, Marketing Analytics, Creative Direction.
Who are Mike Webber's colleagues?
Mike Webber's colleagues are Luis Perez, Ann Diamondstone, Julio Ruiz, Lydia Looknanan, Megan Gonzalez, Rory C., Michael Girvin.
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