Michael Webster Email & Phone Number

THINK ABOUT IT. DO IT. LEARN FROM IT. I am a global marketing executive focused on establishing partnerships with stakeholders that maximize creativity, the development of comprehensive and results-focused brand initiatives, and competitive advantage.Others have said that I excel at being a team leader and a good team member. I can command a room and convince the most senior stakeholders to support ideas, just as I can empower my team to do the same. My communication style is transparent and honest; I provide direct, clear, and actionable feedback to foster growth in my team and champion their achievements relentlessly. I have a reputation and distinct capabilities for achieving bold targets and developing new revenue channels. My strengths include long-term strategic planning, integrated marketing campaign execution, and cross-functional collaboration. My career has provided the opportunities and privilege to work with some of the most recognized players in entertainment, including Paramount Pictures, Activision, LucasArts, and PlayStation.I've assisted in forming strategic international alliances with Major League Baseball, Xbox, and Nintendo to promote rapid market share expansion and brand recognition abroad.I enjoy working with a broad range of people and personalities to develop cutting-edge marketing that provides exciting viewer experiences, builds awareness and engagement, and ultimately attracts new customers and fosters loyalty. 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: 🌠 Drove 20% increase in user acquisition and 30% reduction in churn year-over-year for Start Wars: Galaxies business at LucasArts.🌠 Tripled revenue for PlayStation MLB: The Show franchise, including driving revenue to over $100 million annually, increasing player engagement by +400% and ARPU by +150%. 🌠 Led rebranding for God of War globally which was positioned in a new creative direction based on key audience insights and evolving consumer needs. Sold 10MM units globally and generated $500+ million and won numerous Game of the Year awards.🌠 Overhauled the go-to-market process for software for PlayStation. Ensured strategic alignment globally and measured and tracked key demand KPIs while reacting to changing market conditions.🌠 Grew successful licensor partnerships with Major League Baseball and major car manufacturers.🌠 Established studio brand framework for Crystal Dynamics which resulted in improved decision-making, prioritization, and identification of differentiating elements that attracted new studio talent.

Listed skills include Casual Games, Marketing, Social Games, Online Gaming, and 34 others.