Michael W.'s Location
Greater Chicago Area, United States, United States
Michael W.'s Contact Details
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Michael W. phone numbers
About Michael W.
As a certified Salesforce Solutions / Technical Architect (cross-cloud expertise with an emphasis on Marketing Cloud products), pI help clients achieve their digital transformation goals by leveraging the power of Salesforce technologies. With over a decade of experience in the ecosystem (25 years in software services total) and 13 Salesforce certifications, I have a deep and broad knowledge of the Salesforce ecosystem, including Marketing Cloud, Data Cloud (CDP), Intelligence, Personalization (Interaction Studio), Sales Cloud, Service Cloud, Experience Cloud, and CPQ. Among my 13 certifications, I carry the Consultant certification for Sales, Service, Experience, Marketing and Data Cloud.I have successfully delivered innovative and complex solutions for some of the most prominent and diverse organizations in various industries, such as Bobcat, PwC, PODS, Capital One, Regeneron, LL Bean, Time, Nature's Bounty, Duty Free Stores, Kimberly Clark and Bristol Myers Squibb. My recent projects include delivering CDP (Data Cloud) implementations for pharmaceutical companies Regeneron and Bristol Myers Squibb. I enjoy mentoring junior resources, and have lead presentations at Connections twice and also co-hosted a podcast on Salesforce's partnership with PWC as linked later. My passion is to optimize digital marketing, CRM, and overall business processes for my clients, while giving back to the community and volunteering for causes that matter to me.
Michael W. Work Experience Details
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Technical Solutions ArchitectPepsicoChicago, Il, Us -
Senior Technical Architect - Salesforce Data CloudTavant Jun 2024 - PresentSanta Clara, California, UsAs a Senior Technical Architect, I am helping to drive customer implementation & adoption of Salesforce Data Cloud. -
Salesforce Technical ArchitectSoftclouds Feb 2024 - Jun 2024San Diego, Ca, UsI'm working with the team at SoftClouds to help expand their Salesforce Practice focusing on MarTech (including Marketing Cloud, Data Cloud, Intelligence/Datorama, Personalization aka Interaction Studio, etc.) and serve their existing customers, in particular Bobcat. -
Solutions ArchitectListengage Apr 2023 - Jan 2024Framingham, Ma, UsI joined ListEngage as part of their Sales/Service Cloud team, excited to expand my strong core product competency to compliment my cutting edge expertise with Marketing Cloud and Data Cloud. My tenure began with working with PODS to drive key programs to realize their vision for a Digital Transformation & Case Management process powered by Salesforce Service Cloud. My work included working as the lead architect on a project to refine their outbound sales and lead nurturing processes, as well as working on Case Management. More recently, I lead an engagement with Capital One as well as the config for an Experience Cloud implementation for Femwell. -
Senior Technical ArchitectHorizontal Digital Nov 2022 - Apr 2023St Louis Park, Mn, UsDuring my time at Horizontal, I acted as a senior staff member and technical architect overseeing broad implementations. I also provided mentiorship for junior resources and training as needed. -
Salesforce Martech Architect, Associate DirectorEpam Systems Feb 2022 - Nov 2022Newtown, Pa, UsAt EPAM, I continued my work with a focus on broad digital transformation & MarTech implementarions with a focus on Salesforce's product suite (Marketing Cloud, CDP, Sales, Service, Experience, CPQ) and integration (AWS). I worked for clients for clients including Novartis, LL Bean and Bristol Myers Sqibb (BMS) with a continued focus an CDP related work, highlighted by a complex implementation of CDP (Customer Data Platform, also known as Data Cloud) and SFMC. -
Senior Manager & Specialist Leader - Advertising, Marketing & Commerce ArchitectureDeloitte Digital May 2021 - Feb 2022Usa, UsI worked within Deloitte's Advertising, Marketing & Commerce Consulting Practice leveraging my unique blend of MarTech & broad Salesforce ecosystem expertise. My work included acting as the lead technical architect for a Regeneron program to rollout Salesforce CDP (Customer Data Platform, aka Data Cloud), Intelligence (aka Datorama) and Personalization (aka Interaction Studio) to enhance their marketing stack & provided advisory support for FEMA. -
Sr. Manager, Solution ConsultingSalesforce May 2020 - May 2021San Francisco, California, UsWhile my day to day work on projects did not change during my tenure, my duties have expanded to include leading a team of Solution Architects. I was also the Lead Marketing Cloud Architect & Consultant working on PwC's internal firm services global digital transformation initiatives powered by Salesforce (Sales Cloud, Marketing Cloud, CPQ, Einstein Analytics, C360 Audiences, Interaction Studio - Evergage, etc.). In early 2021, I secured the latest SFMC certifications added - SFMC Administrator and SFMC Developer - leaving me with 11 total certs including all 5 SFMC certs (including Social Studio Specialist, which was recently retired). During this time, I also worked on a jointly sponsored PwC & Salesforce project, co-hosting a 5 part podcast series highlighting the success & challenges of PwC's global marketing transformation called "PwC Launch Hour Powered by Salesforce" - go to https://pwcpodcast.splashthat.com to give it a listen! -
Senior Technical ArchitectSalesforce Jan 2020 - May 2020San Francisco, California, UsAs a Technical Architect within Marketing Cloud Services, my focus is on partnering with customers to define requirements (business and technical) for digital marketing experiences as well as blueprinting and implementing them in the Marketing Cloud. I also play a hands-on role on any integrations - be it with other Salesforce products or 3rd party products. My current project has me working with PwC's Global Marketing team as they look to roll out SFMC to all of their member firms. My competencies in AMPScript, HTML & SSJS expanded significantly during this time.
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Senior Program ArchitectSalesforce Jan 2018 - Jan 2020San Francisco, California, UsI was blessed with the opportunity to rejoin as a "Boomerang". I initially had the pleasure of working with EmblemHealth, Shiseido & InterAmerican Developmental Bank and assisting my colleagues in the Salesforce Program Architect community on a number of other projects leveraging in particular my Marketing Cloud subject matter expertise. I was also been a featured theater session speaker at the 2018 and 2019 Connections events in Chicago. My position - Sr. Program Architect - played a critical role within Salesforce Services, serving as a strategic advisor and Salesforce product and platform expert to the company's largest, most complex customers.
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Global Services Manager|Architect - Digital MarketingAcumen Solutions Jun 2017 - Jan 2018Mclean, Va, UsAggressive expansion plans in the Digital Marketing (Salesforce Marketing Cloud specifically) space and Midwest region (opening of office space in Chicago) and a reputation as a great employer and highly esteemed Salesforce ISV (and now a Salesforce company) led me to Acumen Solutions to continue my work as a leading Salesforce Marketing Cloud & Digital Transformation Architect - Technical and/or Solution focused depending on project needs. I continued to expand my versatility by contributing CRM, CPQ, AI & eCommerce solution work to compliment my core Digital Marketing competency.I'm proud to have partnered & collaborated with world-class companies like the leading nutritional consumer products giant Nature's Bounty referenced in the case study I published below (I served as the Lead Architect for the Digital Marketing component of their Digital Transformation, which has allowed me to grow my expertise in relation to Personalization Builder, Audience Builder, Cloud Pages & AMPScript including working with XML strings as record sets, etc.), Goodyear & the United States Golf Association (USGA) and many others as part of Acumen Solutions Digital Marketing practice. -
Solution Architect, Salesforce Marketing CloudBluewolf, An Ibm Company Jan 2017 - Jun 2017New York, New York, UsUltimately, changes & delays to plans Bosch had to expand their portfolio to include Salesforce products as an offering to their business units drew me back into my sweet spot - Salesforce Services & Consulting, with a focus on Salesforce Marketing Cloud and Architecture. Bluewolf, an IBM company, is Salesforce's longest standing global strategic partner. My focus was on architecting marketing solutions for Bluewolf & IBM's elite customer base - including Duty Free Stores, CORT, the City & County of Denver, Mattress Firm, Watercorp (AU), ERM, etc. - leveraging Salesforce's omni-channel B2B and B2C marketing platform - the Salesforce Marketing Cloud and integrating it with other parts of the Salesforce ecosystem, in particular the Sales Cloud. For DFS' implementation, I lead solution architecture for the parallel implementation of both the Sales (SFDC) and Marketing (SFMC) Cloud workstreams. -
Sr. Platform ManagerBosch Jul 2016 - Jan 2017Gerlingen-Schillerhöhe, Baden-Wuerttemberg, DeWhile I enjoyed my time and appreciated my opportunity at Accenture, I found my role with the Cloud First practice in its infancy focusing more on business development as opposed to hands-on delivery work which made for a compatibility challenge. Plans for a potential big bet on the Salesforce ecosystem & cloud technology led me to a unique opportunity at Bosch. As the first member of Bosch NA Platform Management team, I played key role in definition, evolution and execution of Bosch's digital transformation strategy, most notably focusing on software integration for innovative connected devices, incorporating cutting edge IoT & cloud technology - see videos below for more insight.My noteworthy assignments included implementation of a centralized Bosch API Marketplace powered by industry leader Axway (supporting commercial products & services as well as internal applications) and kicking off adoption efforts related to 3rd party SaaS platforms to support evolution of Bosch's business units' CRM, digital marketing and eCommerce strategies. -
Associate Manager, Solution ArchitectAccenture Feb 2016 - Jul 2016Dublin 2, IeAs an Associate Manager within the Cloud First Delivery Team, I was responsible for wearing a number of hats including sales engineering & business development, new implementation solution architecture and the oversight of execution (build & configure) and delivery - with a primary focus on Salesforce Sales & Marketing Cloud implementations. During my tenure, I played a role in nurturing opportunities from pre-sale through delivery for noteworthy companies like Kimberly Clark, USPS, Moody's, Walmart, Cardinal Health, BCBS MI, Roche, BMW and Lidl USA. -
Senior Solution ArchitectSalesforce Mar 2015 - Feb 2016San Francisco, California, UsLike most fortunate enough to work there, I loved my time at Salesforce, but ultimately my family roots in Chicago drew me away from SFMC's hub in Indianapolis to downtown Chicago. During my time in Indy with Salesforce, I provided Salesforce Marketing Cloud (SFMC) customers with hands-on consultation and solution design services as they looked to implement the Marketing Cloud. As a Solution Architect, I was accountable for a variety of tasks including requirements discovery, Solution Blueprints and overseeing solution configuration and delivery.During my tenure, I played a key role on sophisticated implementations for magazine publishing powerhouse Time, Inc. and Ralph Lauren. These two implementations generated well over $1 million in annual revenue during the initial year.
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Principal Technical Product ManagerAuthor Solutions, Llc Mar 2013 - Mar 2015Bloomington, In, UsIn this position, my role was a bit of a hybrid between true product management - becoming proficient in writing thorough business cases - and serving as a Scrum Master on executing projects, gaining deep expertise in Agile methodologies.My most significant project was a partnership with Penguin (now Penguin Random House) that I led to drive a complete re-design and platform refresh for Penguin's websites (starting with USA and UK). Project scope included a completely refreshed platform offering social media integration, SEO, site based search, category taxonomy, content management, internationalization, product catalog data integration, digital asset management, etc. I also worked on a variety of projects to address the e-commerce, marketing/branding, CRM and fulfillment needs for Author Solutions' branded independent book publishing imprints (largely powered by a heavily customized Salesforce Sales Cloud platform). Recommendations on LinkedIn from Ryan Ladd, Tony Cruse, Minesh Vadgama & Sharon Walsh elaborate on my impact while at Author Solutions & as part of the Penguin Publishing (now Penguin Random House) family. For more information on Author Solutions and their brands, visit www.authorsolutions.com. -
Director Of Implementation ServicesInsuresoft Dec 1999 - Mar 2013Tuscaloosa, Al, UsDuring my 13+ years at Insuresoft (originally a division within Applied Systems before split from Applied Systems & re-branding), I worked in a variety of capacities culminating with a stint as Director of Implementation. In addition to cultivating my leadership skills, I took great pride in keeping my hands-on technical and business acumen sharp. A couple more noteworthy accomplishments include:-Playing a key role as a product and project manager in coming up with the best solution to expand our solution Diamond to add support for Commercial Lines.-My most noteworthy position as a project manager and later a project sponsor was with Insuresoft customer Cincinnati Insurance Company, a CFC subsidiary. This partnership generated upwards of $10 million or more annually in Insuresoft revenue for several years of my tenure.Recommendations on LinkedIn from Prathima Ryali, Louis Bode, Chuck Markin and Terry Brown further illustrate my contributions. For more information on Insuresoft and Diamond, visit www.insuresoft.com.
Michael W. Skills
Sdlc
Business Analysis
Integration
Requirements Analysis
Agile Methodologies
Sql
Salesforce.com
Solution Architecture
Product Management
Crm
Cloud Computing
Leadership
Business Intelligence
Mentoring Of Staff
Digital Marketing
Consulting
Management
Enterprise Architecture
Soa
Strategy
Project Management
Enterprise Software
.net
Customer Relationship Management
Marketing Strategy
Social Media Marketing
Retail Marketing
Responsive Web Design
Master Data Management
Salesforce Marketing Cloud
Rest Api
Javascript
Json
Html5
Transact Sql
Relational Databases
Software As A Service
Salesforce.com Implementation
Lead Management
Marketing Automation
Mass Email Marketing
Landing Pages
Landing Page Optimization
360 Campaigns
Fintech
Erd
Odata
Server Side Programming
Call Center Development
Michael W. Education Details
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Indiana University NorthwestAccounting -
Illinois Wesleyan UniversityAccounting
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Merrillville High SchoolN/A
Frequently Asked Questions about Michael W.
What company does Michael W. work for?
Michael W. works for Pepsico
What is Michael W.'s role at the current company?
Michael W.'s current role is Technical Solutions Architect.
What is Michael W.'s email address?
Michael W.'s email address is mi****@****ail.com
What is Michael W.'s direct phone number?
Michael W.'s direct phone number is +131249*****
What schools did Michael W. attend?
Michael W. attended Indiana University Northwest, Illinois Wesleyan University, Merrillville High School.
What are some of Michael W.'s interests?
Michael W. has interest in Social Services, Children, Civil Rights And Social Action, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Health.
What skills is Michael W. known for?
Michael W. has skills like Sdlc, Business Analysis, Integration, Requirements Analysis, Agile Methodologies, Sql, Salesforce.com, Solution Architecture, Product Management, Crm, Cloud Computing, Leadership.
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