As I explore my next career opportunity, I’m providing impactful digital marketing strategies and managing a revenue-generating YouTube channel and blog focused on advanced technologies. Over 90 days, I grew YouTube views by 79% (to 583K), LinkedIn impressions by 707% (to 1.2M), TikTok views by 614% (to 1M), Instagram accounts reached by 1.7K% (to 503K), and organic search traffic by 71% (to 15.4K).

- Tripled inbound lead volume for enterprise B2B manufacturing documentation software through a mix of paid and organic search, social media, display advertising, and remarketing.- Executed website relaunch to align with digital transformation leaders in manufacturing operations, engineering, assembly, and quality management. - Utilized Industry 4.0 insights to product high-impact content across web, social media, email, sales collateral, and print. - Implemented SEO strategies that boosted organic search impressions by 20% and clicks by 19%. Transitioned to GA4 from Google Analytics, setting new conversion benchmarks and creating new performance dashboards- Worked closely with sales and marketing to refine target personas, streamline lead management, and enhance sales strategies.Technologies: Webflow, Zoho CRM, Zoho Campaigns, Zoho Forms, Zoho Creator, Zoho Desk, SalesIQ, Zapier, GA4, GA4 (Google Analytics), Google Search Console, Google Tag Manager, G2, Looker Studio, Screaming Frog, Canva, ReverseContact, ZoomInfo, WebSights, Canvas Envision, Canvas X Draw

- Played a key role in architecting, integrating, and managing global sales and marketing tech stack that included Salesforce CRM, Pardot, Demandbase, Sitecore, Swoogo and third-party platforms for demand generation. - Scaled global search engine marketing (SEM) and display/remarketing advertising, owning campaigns across North America, Europe, and Asia in multiple languages (English, French, German, Italian, and Japanese). - Relied on as a Salesforce administrator for global sales and marketing team, developing automations/flows to meet unique business needs, troubleshooting issues and deploying fixes, and integrating the CRM and marketing automation platform with external systems.- Developed and maintained business intelligence reports and dashboards using Salesforce, Power BI, Google Data Studio, and Demandbase.- Trained international team on using Salesforce and Pardot for marketing, Google Ads paid and display advertising, and search engine optimization (SEO) best practices.- Led weekly update meeting for senior and executive-level stakeholders on progress and strategies, leveraging custom dashboards blending data from Salesforce (SFDC), Pardot, Google Ads, Google Analytics, Google Search Console, SEMRush, Screaming Frog web crawls, Sitecore and other sources- Deployed Google Tag Manager (GTM) to unlock actionable website performance data, optimize page speed, and improve conversion tracking.Technologies: Salesforce, Pardot, Google Analytics (GA), Looker (Google Data Studio), Google Tag Manager, Google Search Console, Net-Results, Vidyard, SEMRush, Sitecore, GotoWebinar, Power BI, Demandbase, Bombora, VisitorTrack, Microsoft Excel, Google Ads, Bing Webmaster Tools, Aras Innovator, Verint

At Empirix, I have a broad range of responsibilities that include maintaining the main company website, its blog, its email database/marketing automation system, and all of its social media channels. I design and write content for landing pages, email blasts, blog posts, and much more. While at Empirix, I:- Implemented changes that resulted in 3x increase in marketing qualified leads (MQL) from empirix.com. Changes included fixing technical issues hurting SEO efforts, improving user experience (UX), leveraging popups and dynamic content, and improving segmentation. - Led website redesign project on an expedited schedule, migrating old site from an antiquated, proprietary CMS to WordPress in less than a month. Also owned the Japanese website redesign project. - Managed all activities within the Pardot marketing automation platform. Responsibilities include: automations, segmentation, database maintenance, configuring SFDC campaigns, event marketing, email blasts, nurture campaigns, internal/external newsletters, webcasts, scoring, and much more. - Improved look and feel of the company's blog using WordPress. I also frequently wrote content for the blog either under my own name or as a ghostwriter. - Crafted guides for global sales teams to use to leverage social media (particularly LinkedIn and Twitter) for business. - Owned all social channels (LinkedIn, Twitter, Facebook, YouTube, Glassdoor) .Technologies used: Pardot, Salesforce.com (SFDC), WordPress, Google Analytics, Google Tag Manager, Google Search Console, Adobe Photoshop, Adobe Dreamweaver, Adobe Illustrator, Adobe Premier Pro, Vimeo, Litmos, CVENT, ZoomInfom, OptinMonster, SEMRush, Google Ads (Adwords), Defacto Nomensa CMS

Working with an international team spanning North America and Europe, I helped manage the global software company’s main website in four languages – English, German, French and Italian – using Sitecore. By 2016, my responsibilities became U.S.-focused. I designed and managed a new website for Zuken’s North American market – located at ZukenUSA.com – using WordPress. Also that year, I built an online community for Zuken software users in the Americas with ZenDesk. I also managed the company’s blog.While at Zuken, I also:- Managed marketing automation, nurturing and email campaigns in North America using Marketo synced with SFDC. Campaigns included product demos/trials, webinars, white papers, newsletters, and customer events. - Deployed advanced SEO tactics that increased organic search traffic by at least 30%. I also managed successful Google Adwords campaigns throughout the U.S. and Europe. - Designed and managed an iOS/Android app for the company's international series of events, Zuken Innovation World (ZIW). Technologies used: Marketo, Salesforce.com (SFDC), Sitecore, ZenDesk, Google Analytics, Google Search Console, Moz, WordPress, WooCommerce, LearnDash LMS, Camtasia, Dotmailer, Mailchimp, Adobe Photoshop, Adobo Illustrator, Adobe Dreamweaver, Vimeo, CVENT, EventMobi and more

- Boosted website traffic and sales leads for many businesses through organic search engine optimization (SEO) efforts.- Gained prominent rankings on Google, Yahoo! and Bing via several methods, including on-site content development, link building, product feeds, online PR, social media optimization, blogging and RSS feeds, among others.- Wrote content for online and print marketing collateral, including website landing pages, press releases, blog entries, newsletters, brochures and fliers.- Managed website content using multiple CMS platforms, including Joomla!, Drupal, WordPress, Magento, CMS Made Simple, concrete5 and Volusion.- Leveraged Google Analytics to take steps to increase websites’ search engine traffic and conversion rates.- Controlled multiple business social media profiles (Twitter, Facebook, LinkedIn) using HootSuite.- Trained clients and produced manuals on how to use multiple platforms, including Joomla!, Drupal, WordPress and CiviCRM.

I started here as an SEO copywriter. I achieved thousands of page 1 rankings that greatly impacted business.

- Provided daily stories and photographs covering crime, politics, business, education, health, and breaking news for the Granite State’s largest newspaper.- Dominated competition, including newspapers and television stations, by maintaining a wide network of sources.- Composed human interest pieces and in-depth features for the New Hampshire Sunday News.