- Established the Middle East’s first LED lighting supplier after negotiating exclusive representation agreement with a key business unit of Philips Lighting. - Led Sales effort from $0 in 2004 to $15M in 2014 by identifying our areas of competitive advantage, choosing which clients to focus on, and delegating responsibilities for handling key client-side relationships.- Maintained 35%+ gross margins despite major regional economic crises and new entrants to market by expanding our value-added services to include lighting design, engineering, project management, subcontracting and project finance. - Opened satellite offices in 3 new countries by navigating complex regulations, forming joint-ventures, recruiting aggressively, and empowering local staff to make key decisions. - Arranged and presented at VIP client events across the region, introduced new technologies, presented new offerings, and developed key new client relationships leading directly to $3M in new business.Recruited, managed & coached 30 people, administered compensation plans, set HR policies, organized responsibilities, developed performance targets and conducted performance reviews.Handled complex Projects including subcontractor agreements, multiple suppler procurement, multi-month or year installation schedules, complex-co-ordionation with General Contractors and Consultants, meeting client deadlines and internal profit targets.Handled air, sea, and road logistics for inbound material from US, Asia, and Europe. Navigated complex customs regulations in 3 different jurisdictions including a blockade in a our key market of Qatar. Managed significant financial risk of large-scale projects in uncertain business environment by obtaining credit facilities from suppliers & banks, utilizing financial instruments such as L/C, PDCs, Bank Guarantees, establishing KYC policies, and by conducting regular project management review by the senior team.