Mike is renowned for his unparalleled expertise in navigating public sector contracts for advertising agencies, with a proven track record of securing over $4 billion in contracts in recent years. His journey began with the founding of a digital agency, later acquired by the largest Mid-Atlantic independent ad agency, where he served as President.During his tenure, Mike spearheaded significant growth in both state and federal markets for the agency. Following his success, he founded GrowthLab, a boutique consultancy focused on guiding agencies in business development and M&A strategies. What distinguishes GrowthLab is its holistic approach, which not only aids agencies in winning coveted brand pitches but also simplifies the complexities of the public sector RFP process, drawing from Mike's firsthand experience in agency mergers and acquisitions.GrowthLab's clientele ranges from industry giants like IPG, Omnicom, and Dentsu to small and mid-size independent agencies. With an extensive presence in the public sector market and an impressive portfolio of North American and global brand wins, Mike has established trust and strong relationships with both holding companies and independent agencies.Recognized as an industry authority, Mike is frequently invited to speak at prestigious events such as the American Association of Advertising Agencies (4As). His insights and expertise have been featured in leading industry publications including Ad Age, Adweek, Federal News Network, PRovoke Media, PR Week, The Drum, and the Association of National Advertisers (ANA).