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B2B tech marketing executive with a passion for creating categories and helping companies grow. Focus areas include demand generation via account based and inbound marketing, product marketing, go-to-market strategy, awareness / influencer campaigns via public relations and analyst relations, content marketing and business development.
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Chief Marketing OfficerAvoxi Mar 2023 - PresentAtlanta, Georgia, UsLead marketing efforts at AVOXI as we enable businesses to improve their customer interactions all around the world through the power of cloud voice. -
MemberPavilion Sep 2020 - PresentNew York, Ny, UsPavilion is an invitation-only community of marketing and sales executives at growth-focused companies designed to help one another tackle business and professional challenges, big and small. -
Chief Marketing OfficerCloudcheckr (Part Of Spot By Netapp) Jan 2021 - Mar 2023Rochester, Ny, UsLead all aspects of marketing for CloudCheckr, including demand gen., product marketing, content, business development, partner marketing and creative functions. Oversaw integration into Spot by NetApp following successful acquisition.CloudCheckr's SaaS platform provides visibility and intelligence to companies, public sector organizations and managed services providers so that they can better manage their public cloud infrastructure -- resulting in lower costs, improved security and compliance, and optimized resources. -
Chief Marketing OfficerEngie Impact Jan 2019 - Jan 2021New York, Ny, UsLed marketing for ENGIE Impact, a 2,000+ person global organization dedicated to accelerating sustainability transformation for corporations, cities and governments around the world.Worked with high-caliber team of ~30 to develop winning strategies and execution across demand generation (inbound marketing, ABM, digital, field marketing), product marketing (messaging/positioning, sales enablement, go-to-market), business development, marketing operations, communications and brand. -
Vice President Of MarketingEngie Impact Dec 2016 - Jan 2019New York, Ny, Us -
Vice President Of MarketingRetroficiency (Acquired By Engie Insight) Dec 2011 - Dec 2016- Led product marketing activities, including go-to-market strategy, positioning and sales enablement- Drive sales pipeline and market awareness through variety of marketing campaigns and tactics (inbound + content marketing, PR / AR, conferences, social, etc.)- Develop customer solutions, program scope and pricing for sales deals- Support corporate development activities (investment, partnership and acquisition opportunities)- Company spokesperson for press and at industry conferences- Member of executive team
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Strategy ConsultantCsmg Sep 2009 - Dec 2011London, Gb- Managed strategy consulting engagements in the telecommunications, wireless and digital media markets, focused on both quantitative and qualitative opportunity assessment and sizing, competitive benchmarking, customer segmentation, go-to-market and product strategy, and business case development- Lead due diligence processes for private equity investor clients considering $50M-$1B+ purchases of technology and telecom-related targets, including detailed analysis of market, competition, customers and financial outcomes- Support company business development opportunities (e.g., pitch development and sales presentations) -
Mba Marketing InternHubspot Jan 2009 - Feb 2009Cambridge, Massachusetts, UsAuthored and promoted Hubspot's first ever State of Inbound Report. -
Mba Product Marketing InternYahoo! Inc. Jun 2008 - Aug 2008Sunnyvale, Ca, Us• Designed and implemented extensive market and customer research project analyzing My Yahoo! new user retention• Drove consensus with 10-person product and marketing team to execute final project recommendations• Revamped messaging for My Yahoo! sign-in page and page tour to better educate new users -
Account DirectorFama Pr, Inc. Aug 2004 - Aug 2007Boston, Ma, Us• Engaged with clients to develop, plan and implement public relations and marketing strategies designed to increase marketing driven leads• Created and executed business media campaign to raise client’s valuation, leading to ~$50 million acquisition• Delivered new business client win, resulting in additional recurring annual revenues of $120K for the agency• Managed campaign to generate positive awareness for negatively perceived market, resulting in 250% sales increase for the Internet client -
Account ExecutiveFitzgerald Communications Feb 2003 - Aug 2004Us• Executed effective campaigns including media relations, conference speaking and industry analyst relations on key agency accounts Texas Instruments, ADT, Konica-Minolta and Nuance -
Account CoordinatorMarenghi Public Relations Jan 2002 - Feb 2003
Mike Kaplan Skills
Mike Kaplan Education Details
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Mit Sloan School Of ManagementMba -
University Of RochesterMedia Studies -
Tappan Zee High School
Frequently Asked Questions about Mike Kaplan
What company does Mike Kaplan work for?
Mike Kaplan works for Avoxi
What is Mike Kaplan's role at the current company?
Mike Kaplan's current role is Chief Marketing Officer at AVOXI.
What is Mike Kaplan's email address?
Mike Kaplan's email address is mi****@****ail.com
What is Mike Kaplan's direct phone number?
Mike Kaplan's direct phone number is (800) 767*****
What schools did Mike Kaplan attend?
Mike Kaplan attended Mit Sloan School Of Management, University Of Rochester, Tappan Zee High School.
What skills is Mike Kaplan known for?
Mike Kaplan has skills like Strategy, Product Management, Public Relations, Marketing, Go To Market Strategy, Marketing Strategy, Product Marketing, Business Development, Segmentation, Analyst Relations, Social Media Marketing, Management Consulting.
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