Mike Kaplan

Mike Kaplan Email and Phone Number

Chief Marketing Officer at AVOXI @ AVOXI
Mike Kaplan's Location
Greater Boston, United States, United States
Mike Kaplan's Contact Details

Mike Kaplan personal email

Mike Kaplan phone numbers

About Mike Kaplan

B2B tech marketing executive with a passion for creating categories and helping companies grow. Focus areas include demand generation via account based and inbound marketing, product marketing, go-to-market strategy, awareness / influencer campaigns via public relations and analyst relations, content marketing and business development.

Mike Kaplan's Current Company Details
AVOXI

Avoxi

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Chief Marketing Officer at AVOXI
Mike Kaplan Work Experience Details
  • Avoxi
    Chief Marketing Officer
    Avoxi Mar 2023 - Present
    Atlanta, Georgia, Us
    Lead marketing efforts at AVOXI as we enable businesses to improve their customer interactions all around the world through the power of cloud voice.
  • Pavilion
    Member
    Pavilion Sep 2020 - Present
    New York, Ny, Us
    Pavilion is an invitation-only community of marketing and sales executives at growth-focused companies designed to help one another tackle business and professional challenges, big and small.
  • Cloudcheckr (Part Of Spot By Netapp)
    Chief Marketing Officer
    Cloudcheckr (Part Of Spot By Netapp) Jan 2021 - Mar 2023
    Rochester, Ny, Us
    Lead all aspects of marketing for CloudCheckr, including demand gen., product marketing, content, business development, partner marketing and creative functions. Oversaw integration into Spot by NetApp following successful acquisition.CloudCheckr's SaaS platform provides visibility and intelligence to companies, public sector organizations and managed services providers so that they can better manage their public cloud infrastructure -- resulting in lower costs, improved security and compliance, and optimized resources.
  • Engie Impact
    Chief Marketing Officer
    Engie Impact Jan 2019 - Jan 2021
    New York, Ny, Us
    Led marketing for ENGIE Impact, a 2,000+ person global organization dedicated to accelerating sustainability transformation for corporations, cities and governments around the world.Worked with high-caliber team of ~30 to develop winning strategies and execution across demand generation (inbound marketing, ABM, digital, field marketing), product marketing (messaging/positioning, sales enablement, go-to-market), business development, marketing operations, communications and brand.
  • Engie Impact
    Vice President Of Marketing
    Engie Impact Dec 2016 - Jan 2019
    New York, Ny, Us
  • Retroficiency (Acquired By Engie Insight)
    Vice President Of Marketing
    Retroficiency (Acquired By Engie Insight) Dec 2011 - Dec 2016
    - Led product marketing activities, including go-to-market strategy, positioning and sales enablement- Drive sales pipeline and market awareness through variety of marketing campaigns and tactics (inbound + content marketing, PR / AR, conferences, social, etc.)- Develop customer solutions, program scope and pricing for sales deals- Support corporate development activities (investment, partnership and acquisition opportunities)- Company spokesperson for press and at industry conferences- Member of executive team
  • Csmg
    Strategy Consultant
    Csmg Sep 2009 - Dec 2011
    London, Gb
    - Managed strategy consulting engagements in the telecommunications, wireless and digital media markets, focused on both quantitative and qualitative opportunity assessment and sizing, competitive benchmarking, customer segmentation, go-to-market and product strategy, and business case development- Lead due diligence processes for private equity investor clients considering $50M-$1B+ purchases of technology and telecom-related targets, including detailed analysis of market, competition, customers and financial outcomes- Support company business development opportunities (e.g., pitch development and sales presentations)
  • Hubspot
    Mba Marketing Intern
    Hubspot Jan 2009 - Feb 2009
    Cambridge, Massachusetts, Us
    Authored and promoted Hubspot's first ever State of Inbound Report.
  • Yahoo! Inc.
    Mba Product Marketing Intern
    Yahoo! Inc. Jun 2008 - Aug 2008
    Sunnyvale, Ca, Us
    • Designed and implemented extensive market and customer research project analyzing My Yahoo! new user retention• Drove consensus with 10-person product and marketing team to execute final project recommendations• Revamped messaging for My Yahoo! sign-in page and page tour to better educate new users
  • Fama Pr, Inc.
    Account Director
    Fama Pr, Inc. Aug 2004 - Aug 2007
    Boston, Ma, Us
    • Engaged with clients to develop, plan and implement public relations and marketing strategies designed to increase marketing driven leads• Created and executed business media campaign to raise client’s valuation, leading to ~$50 million acquisition• Delivered new business client win, resulting in additional recurring annual revenues of $120K for the agency• Managed campaign to generate positive awareness for negatively perceived market, resulting in 250% sales increase for the Internet client
  • Fitzgerald Communications
    Account Executive
    Fitzgerald Communications Feb 2003 - Aug 2004
    Us
    • Executed effective campaigns including media relations, conference speaking and industry analyst relations on key agency accounts Texas Instruments, ADT, Konica-Minolta and Nuance
  • Marenghi Public Relations
    Account Coordinator
    Marenghi Public Relations Jan 2002 - Feb 2003

Mike Kaplan Skills

Strategy Product Management Public Relations Marketing Go To Market Strategy Marketing Strategy Product Marketing Business Development Segmentation Analyst Relations Social Media Marketing Management Consulting Strategic Partnerships Go To Market Strategy Media Relations Product Strategy Analytics Market Opportunity Assessment Messaging

Mike Kaplan Education Details

  • Mit Sloan School Of Management
    Mit Sloan School Of Management
    Mba
  • University Of Rochester
    University Of Rochester
    Media Studies
  • Tappan Zee High School
    Tappan Zee High School

Frequently Asked Questions about Mike Kaplan

What company does Mike Kaplan work for?

Mike Kaplan works for Avoxi

What is Mike Kaplan's role at the current company?

Mike Kaplan's current role is Chief Marketing Officer at AVOXI.

What is Mike Kaplan's email address?

Mike Kaplan's email address is mi****@****ail.com

What is Mike Kaplan's direct phone number?

Mike Kaplan's direct phone number is (800) 767*****

What schools did Mike Kaplan attend?

Mike Kaplan attended Mit Sloan School Of Management, University Of Rochester, Tappan Zee High School.

What skills is Mike Kaplan known for?

Mike Kaplan has skills like Strategy, Product Management, Public Relations, Marketing, Go To Market Strategy, Marketing Strategy, Product Marketing, Business Development, Segmentation, Analyst Relations, Social Media Marketing, Management Consulting.

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