Michael Kassab

Michael Kassab Email and Phone Number

CEO at ConsumerDNA, LLC @ ConsumerDNA, LLC
dallas, texas, united states
Michael Kassab's Location
Dallas, Texas, United States, United States
Michael Kassab's Contact Details
About Michael Kassab

We are a consumer research agency offering proprietary insights frameworks, advanced analytics, qualitative methods and use of emerging digital technologies. All delivered by a highly responsive client services team.

Michael Kassab's Current Company Details
ConsumerDNA, LLC

Consumerdna, Llc

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CEO at ConsumerDNA, LLC
dallas, texas, united states
Website:
dnamarketresearch.com
Employees:
5
Michael Kassab Work Experience Details
  • Consumerdna, Llc
    Ceo, Owner
    Consumerdna, Llc Jan 2014 - Present
    Dallas, Texas, United States
    Innovative research methods and technologies that provide a 360º view of your consumer - their needs, motivations and behaviors (at home, mobile, online, and at work).Distillation of these insights into effective brand and marketing strategies. Summary reports for executive/management level insights and detailed analyses and reports for the broader team. Core capabilities include: consumer needs and motivations, pathway to purchase, product development, usability research, shopper insights, consumer segmentation, category development, and brand positioning.
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  • Consumerdna, Llc
    President
    Consumerdna, Llc Sep 2011 - Dec 2013
    Dallas, Texas, United States
    Design and execution of consumer research studies serving clients across major categories - consumer electronics, automotive, healthcare, apparel, home appliances, financial services, information technology, and others. Distinguished by serving some of the world's leading brands, mid-sized growth companies and startups.
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  • Gfk
    Senior Vp, Director Of Innovation
    Gfk Jun 2007 - Aug 2011
    Dallas/Fort Worth Area
    Sought out and vetted new digital insights technologies worldwide and established acquisitions, joint ventures and partnerships for GfK. New GfK businesses/revenues/profit streams were created around these technologies for: customer communities, social media mining, virtual stores, online behavior monitoring, GPS passive data collection, product innovation , shopper insights, and others.
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  • Gfk
    Nop World Managing Director - Brand Strategy Center Of Excellence
    Gfk 2002 - 2007
    Served clients worldwide with development of effective brand and product strategies. Focused on growth through product innovation.
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  • Gfk
    Roper Starch Managing Director, Dallas Office
    Gfk 1998 - 2002
    Managing Director of the Roper Starch research consulting business in the southwest U.S. and California. Our team served clients in this region with secondary and primary research services for their business and marketing insights needs: market opportunities, product strategy, branding, communications and market performance.
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  • The University Of Texas At Dallas
    Lecturer
    The University Of Texas At Dallas 1999 - 2003
    Richardson, Texas, United States
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  • Savitz Research Center
    Partner/Owner
    Savitz Research Center Mar 1985 - 1998
    Partner, senior manager and board member of a top 50 market research and consulting company. Helped build Savitz Research Center to top 50 in the US, and managed the full-service research and consulting business for 7 years.

Michael Kassab Skills

Customer Insight Marketing Research Market Research Segmentation Marketing Strategy Strategy Market Analysis Brand Equity Marketing Competitive Analysis Digital Marketing Quantitative Research Analytics Competitive Intelligence Management Brand Management Positioning Cross Functional Team Leadership Consumer Behaviour Brand Architecture Advertising Research Business Strategy Market Intelligence Online Research Primary Research Focus Groups Marketing Management Strategic Planning Integrated Marketing Fmcg Shopper Marketing Product Innovation Consumer Products Brand Development Brand Loyalty Direct Marketing Mobile Devices Consumer Insight Business Insights Leadership Global Marketing Qualitative Research Questionnaire Design Strategic Thinking Survey Design Strategic Insights Ethnography B2b Marketing Database Marketing

Michael Kassab Education Details

Frequently Asked Questions about Michael Kassab

What company does Michael Kassab work for?

Michael Kassab works for Consumerdna, Llc

What is Michael Kassab's role at the current company?

Michael Kassab's current role is CEO at ConsumerDNA, LLC.

What is Michael Kassab's email address?

Michael Kassab's email address is mi****@****ter.com

What is Michael Kassab's direct phone number?

Michael Kassab's direct phone number is +121450*****

What schools did Michael Kassab attend?

Michael Kassab attended The University Of Texas At Dallas, Wilkes University.

What are some of Michael Kassab's interests?

Michael Kassab has interest in Human Rights, Science And Technology, Economic Empowerment.

What skills is Michael Kassab known for?

Michael Kassab has skills like Customer Insight, Marketing Research, Market Research, Segmentation, Marketing Strategy, Strategy, Market Analysis, Brand Equity, Marketing, Competitive Analysis, Digital Marketing, Quantitative Research.

Who are Michael Kassab's colleagues?

Michael Kassab's colleagues are Haley Kassab.

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