Michael Kassab Email & Phone Number

Dallas, Texas, United States

Innovative research methods and technologies that provide a 360º view of your consumer - their needs, motivations and behaviors (at home, mobile, online, and at work).Distillation of these insights into effective brand and marketing strategies. Summary reports for executive/management level insights and detailed analyses and reports for the broader team. Core capabilities include: consumer needs and motivations, pathway to purchase, product development, usability research, shopper insights, consumer segmentation, category development, and brand positioning.

Dallas, Texas, United States

Design and execution of consumer research studies serving clients across major categories - consumer electronics, automotive, healthcare, apparel, home appliances, financial services, information technology, and others. Distinguished by serving some of the world's leading brands, mid-sized growth companies and startups.

Dallas/Fort Worth Area

Sought out and vetted new digital insights technologies worldwide and established acquisitions, joint ventures and partnerships for GfK. New GfK businesses/revenues/profit streams were created around these technologies for: customer communities, social media mining, virtual stores, online behavior monitoring, GPS passive data collection, product innovation , shopper insights, and others.

Served clients worldwide with development of effective brand and product strategies. Focused on growth through product innovation.

Managing Director of the Roper Starch research consulting business in the southwest U.S. and California. Our team served clients in this region with secondary and primary research services for their business and marketing insights needs: market opportunities, product strategy, branding, communications and market performance.

Richardson, Texas, United States

Partner, senior manager and board member of a top 50 market research and consulting company. Helped build Savitz Research Center to top 50 in the US, and managed the full-service research and consulting business for 7 years.

Ms, And Ma, Marketing Science And International Business

Activities and Societies: Delta Omicron Epsilon - and international economics honor societyStudies in the marketing sciences, marketing.

Bs, Business And Marketing