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I bring over 25 years of experience across the creative industry in the areas of inbound marketing, corporate branding, web and application design, integrated marketing programs and creative concepts. I also possess an overlapping 12+ years experience in business management with proven results in e-Commerce site direction, product development, marketing analysis and maximizing profitability.I'm currently the Brand Manager at RedGuard and responsible for building and maintaining the brand images of our six RedGuard affiliated organizations. My team is focused on driving awareness and generating demand for the company’s industry-leading protective products. Prior to RedGuard, I spent twelve years as the Founder and Head of Operations for GrillingGifts.com where I grew the company from a single idea to an e-Commerce destination containing hundreds of products. I'm a collaborative, creative thinker with an attention to detail and big ideas.I've developed products that have appeared on HGTV, The Ellen DeGeneres Show, The Today Show, and were voted "Favorite Father's Day Present by the Good Morning America hosts.My Marketing and Design awards include: Package design appeared in Communication Arts Magazine, One Show Interactive Award, Business Marketing Association Gold Award, Silver Tower Award, multiple Ad Fed Awards, AIGA Top Dog Award
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Brand ManagerRedguard May 2014 - PresentWichita, Ks, UsAs the marketing leader at RedGuard, I have transformed the company's approach to B2B marketing in the oil and gas and petrochemical industries. Through the creation of a focused, content-generating team, I have successfully reduced our budget by 40% while increasing the quality of leads delivered to our sales team. My efforts have contributed to the growth of RedGuard beyond one brand into five well-organized brands that generate hundreds of millions of dollars in revenue. With my ability to present a strong case for change to leadership and advisory team members, I have helped RedGuard capture data that proves our success from the top of the funnel to the close and beyond. -
Creative Director / Branding ConsultantMichael Kastens Design Jul 2011 - May 2014• Identify and pursue new business leads in the areas of Corporate Branding, Marketing, Creative Advertising and e-Commerce site implementation• Develop or direct creative solutions for all client projects• Coordinate all billing and accounting functions to insure profitability• Prepare estimates, negotiate project terms and present creative solutions
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E-Commerce Director / Executive Creative DirectorTexas Irons / Grillinggifts.Com Jun 1999 - Jul 2011• Planned and directed all aspects of the business operations• Designed and launched an e-Commerce site based on a custom shopping cart solution• Developed new and unique product ideas for wholesale and retail sales• Analyzed market trends to determine areas of growth and income generation• Monitored site analytics to plan site design, marketing and SEO strategies based on data• Implemented a custom designed order management dashboard that increased employee productivity by 30% on the first day• Reorganized the company into a multi-channel B2B and B2C product supplier• Represented the company in negotiations and relationships with some of the countries largest brick-and-mortar and online retailers. Target.com, Red Envelope, Walmart.com, Amazon, Orvis, 1-800Flowers, ShoppersChoice.com, Skymall and many others.• Oversaw all employee hiring and resource management• Developed and integrated SEO strategies, landing pages and paid media which resulted in multiple first position listings on Google under very competitive keywords• Monitored P&L to stay ahead of positive or negative business trends• Spearheaded the sale of the company in 2011
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Creative Director / Branding ConsultantCreative Garage Jan 1998 - Aug 2003• Co-managed all new business development and negotiated project estimates in the areas of Corporate Branding, Marketing, Creative Advertising and Web site development• Organized and directed creative resources to complete client projects on time and on budget• Facilitated growth to a consistent 25% annual billings increase for a five year span• Implemented a Creative Intern Program that drew candidates from over an hour away• Held the company to a philosophy of doing great work that created positive results
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Art Director / Senior DesignerT3-The Think Tank Jun 1997 - Jan 1998Austin, Tx, Us• Coordinated with agency team members to determine marketing strategies and client needs• Created concepts and designs to fit within scope of work and project budgets• Developed creative marketing solutions across multiple media, TV, Radio, Print and Digital• Key member of the team to launch a new retail location for a major grocery chain -
Art Director / Senior DesignerSicolamartin Aug 1995 - May 1997New York, New York, Us• Collaborated with large creative teams and client mangers to determine creative solutions for marketing objectives• Developed Corporate Branding and Brand Standards for some of the countries fastest growing Fortune 500 companies• Teamed with writers, programmers, voice and music talent to create digital interactive multimedia marketing• Managed and directed photographers, illustrators, production artists and printers to create award winning marketing pieces -
Graphic DesignerDunn Allen Design Sep 1993 - Jul 1995• Senior Designer over a small team of two junior designers and reported directly to the firms owners.• Learned the entire process of the design business. Was responsible for meeting with new business, assessing their design challenges and then producing their needs into finished marketing materials.
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Graphic DesignerGardner Greteman Design Jun 1992 - Aug 1993• Worked as a team with three designers at one of the most award winning graphic design firms in the midwest. Under the direction of Principles Bill Gardner (now Gardner Design) and Sonia Greteman (now The Greteman Group)• Designed and produced projects such as business logos, event graphics, brochures, catalogs, product packaging, and print advertising.• Gardner Greteman greatly furthered my knowledge about quality design and marketing. That good design can and will affect the buying decision of a target audience.
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Graphic DesignerGear For Sports Oct 1990 - May 1992Lenexa, Kansas, Us• Designed and produced sportswear graphics for some of the largest corporations, resorts and colleges in the country.• Was part of a group that bridged the gap between the age old production techniques done by hand and the new wave of digital computer production on Apple Mac computers.
Mike Kastens Skills
Mike Kastens Education Details
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Kansas State UniversityDesign -
Kansas State UniversityGraphic Design
Frequently Asked Questions about Mike Kastens
What company does Mike Kastens work for?
Mike Kastens works for Redguard
What is Mike Kastens's role at the current company?
Mike Kastens's current role is Brand Manager.
What is Mike Kastens's email address?
Mike Kastens's email address is ka****@****ard.com
What is Mike Kastens's direct phone number?
Mike Kastens's direct phone number is +131621*****
What schools did Mike Kastens attend?
Mike Kastens attended Kansas State University, Kansas State University.
What are some of Mike Kastens's interests?
Mike Kastens has interest in Social Services.
What skills is Mike Kastens known for?
Mike Kastens has skills like Creative Direction, Corporate Branding, Graphic Design, Advertising, Marketing, Brand Development, Logo Design, Art Direction, Brochures, Graphics, Integrated Marketing, Brand Management.
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