Mike Kastens Email & Phone Number

Wichita, KS, US

As the marketing leader at RedGuard, I have transformed the company's approach to B2B marketing in the oil and gas and petrochemical industries. Through the creation of a focused, content-generating team, I have successfully reduced our budget by 40% while increasing the quality of leads delivered to our sales team. My efforts have contributed to the.

• Identify and pursue new business leads in the areas of Corporate Branding, Marketing, Creative Advertising and e-Commerce site implementation
• Develop or direct creative solutions for all client projects
• Coordinate all billing and accounting functions to insure profitability
• Prepare estimates, negotiate project terms and present creative solutions

• Planned and directed all aspects of the business operations
• Designed and launched an e-Commerce site based on a custom shopping cart solution
• Developed new and unique product ideas for wholesale and retail sales
• Analyzed market trends to determine areas of growth and income generation
• Monitored site analytics to plan site design, marketing and SEO strategies based on data
• Implemented a custom designed order management dashboard that increased employee productivity by 30% on the first day

• Co-managed all new business development and negotiated project estimates in the areas of Corporate Branding, Marketing, Creative Advertising and Web site development
• Organized and directed creative resources to complete client projects on time and on budget
• Facilitated growth to a consistent 25% annual billings increase for a five year span
• Implemented a Creative Intern Program that drew candidates from over an hour away
• Held the company to a philosophy of doing great work that created positive results

Austin, TX, US

• Coordinated with agency team members to determine marketing strategies and client needs
• Created concepts and designs to fit within scope of work and project budgets
• Developed creative marketing solutions across multiple media, TV, Radio, Print and Digital
• Key member of the team to launch a new retail location for a major grocery chain

New York, New York, US

• Collaborated with large creative teams and client mangers to determine creative solutions for marketing objectives
• Developed Corporate Branding and Brand Standards for some of the countries fastest growing Fortune 500 companies
• Teamed with writers, programmers, voice and music talent to create digital interactive multimedia marketing
• Managed and directed photographers, illustrators, production artists and printers to create award winning marketing pieces

• Senior Designer over a small team of two junior designers and reported directly to the firms owners.
• Learned the entire process of the design business. Was responsible for meeting with new business, assessing their design challenges and then producing their needs into finished marketing materials.

• Worked as a team with three designers at one of the most award winning graphic design firms in the midwest. Under the direction of Principles Bill Gardner (now Gardner Design) and Sonia Greteman (now The Greteman Group)
• Designed and produced projects such as business logos, event graphics, brochures, catalogs, product packaging, and print advertising.
• Gardner Greteman greatly furthered my knowledge about quality design and marketing. That good design can and will affect the buying decision of a target audience.

Lenexa, Kansas, US

• Designed and produced sportswear graphics for some of the largest corporations, resorts and colleges in the country.
• Was part of a group that bridged the gap between the age old production techniques done by hand and the new wave of digital computer production on Apple Mac computers.

Bs Ba, Design

Bachelor'S Degree, Graphic Design