Mike Cowans-Kebby Email & Phone Number

Remote

Working as a DSP SME within Flywheel Digital, with specific focus on (but not limited to):- Leading on Amazon DSP strategy and the Amazon DSP teams across two major accounts- Working with other SME colleagues to ensure Amazon DSP knowledge, best practise, strategy, optimisation, and reporting standards are high across all accounts- Running a DSP Clinic for specialists within the company to help with all Amazon DSP areas- Amazon Marketing Cloud (AMC) query knowledge sharing, both for clients and colleagues

Remote

- Managing and building the Amazon Marketing and Advertising capabilities for Morphy Richards and Roberts Radios brands in the UK (with planned WE expansion in the coming year).- Search and display campaign planning, creation, optimisation and reporting.- Much more planned to come!

- Managing the Mattel UK shopper marketing activity (full funnel) with Amazon UK- Ownership of UK advertising budget to support full funnel approach on display, search and incremental opportunities- Creation of regional Test & Learn strategy and process to ensure alignment and efficiency across all testing channels- Working closely with licensees/partner companies and internal Consumer Products teams to ensure a full franchise approach that leverages toys, CP and video content on Amazon EU- Working directly with brand leads in local and regional offices- Working with partner brand owners on co-marketing opportunities

Working in a dedicated eRetail team sat within the EuRoMea regional Omnichannel team I have personal responsibility for owning the Digital Conversion Playbook which determines how Mattel drives sales and exceptional ROI from digital conversion marketing channels (including Google Shopping, Google Display Network, eRetailer search networks and social channels).Other responsibilities include:- Running the Amazon Media Group / Amazon Marketing Services campaigns across all five EU Amazon markets (managing a budget of over €1M)- Consulting local Brand Activation teams on their digital conversion plans and training new members of Brand Activation- Staying abreast of industry developments to identify test&learn opportunities so Mattel can learn about new digital conversion channels and tactics- Maintaining the relationship with regional digital departments to ensure best practices are cascaded to local offices

Maternity cover contract looking after:- Management of the online marketing team and all functions across Affiliates, PPC, SEO, eCRM, social/content channels- Online marketing budget responsibility for £0.75M, plus full analysis and reporting- Development of the content and social strategy and direction for The Entertainer across all online channels- Implementing full online marketing campaigns for various suppliers and partners (including Hasbro, Nickelodeon, Disney and O2).Have also:- Successfully implemented new CRM system for email and website personalisation - Launched new squishy Tsum Tsum range into the UK market online, and supported in-store communications - Launched exclusive new Nickelodeon Science Range online- Brought in O2 Priority as a new partner for the business, and driven both online and offline incremental sales and revenue

London, United Kingdom

This new role was focused on Partner and Publisher relations, and creating AAA promotional campaigns in order to help drive sales for both GMG and partners. This role comprised of (but was not limited to):- Creating and planning promotional campaigns for AAA titles from publishing partners, as well as campaign support plans for media partners- Creating and managing new partner initiatives- Responsible for all marketing planning and campaign co-ordination both internally and with partners- Providing marketing support across all GMG owned channels- Marketing strategy and implementation

London, United Kingdom

Not only responsible for internal marketing plans, but also providing additional support for partner plans, as well as overseeing all GMG channel activity: PPC, Social, Blog, eCRM, and Affiliates.Campaign highlights successfully implemented during this time:- Golden Joysticks Awards 2013 (GMG as headline sponsor and fulfilment partner)- Christmas 2013 Sale- Implementing and overseeing TrustPilot integration to ensure an impartial customer review service is provided to GMG customers- Various publishing partner initiatives from key partners (Take Two, SEGA, Bethesda, NCSoft)

London, United Kingdom

Job Overview:Largely focused on helping increase the current growth in income from new and existing clients. Focused on identifying, maintaining and developing current and prospective customer accounts, whilst also aiming to pursue opportunities for growth and development. All with the key aim of ensuring consistent commercial performance. Dual key focus on leveraging new promotional channels and opportunities with media owners in support of key clients. In this role I also helped plan and develop a new proprietary ad platform called VIDPOD, a video-based advertising format sold exclusively for film marketing campaignsKey aspects of the role included:- Manage day-to-day online promotional campaigns - Oversee correct implementation of assets across the MyMovies network and maximise performance - Development of new client relationships and retain existing accounts and ensuring a profitable contribution is made - Interpret client briefs and produce detailed pitch proposals to ensure customer acquisition/retention - Provide support managing display advertising around video on MyMovies’ network and identify opportunities for custom campaigns

Combining my extensive knowledge of the digital games industry, with my previous work at PlayStation (SCEE), ensured that I helped formulate SEGA's digital strategy, in the aim to become brand leaders in the digital space.I was the voice of console digital advocacy within SEGA Europe, and advised on many differing areas of the digital marketplace, with key focus on PSN, XBLA and Wii Ware.(Some) Key remits of the role included:- Creation of 1st party platform campaigns- Formulation of sustainable, and successful DLC campaigns to support key AAA franchise titles- Providing key insights into the digital console market- Advising on new initiatives for supporting digital titles/campaigns- Liaising with 1st party platform holders, and maintaining these key relationshipsTitles worked on include:The Cave, Renegade Ops, Hell Yeah!, Aliens: Colonial Marines, Binary Domain, Yakuza 4, Yakuza: Dead Souls, Guardian Heroes, Jet Set Radio, Sonic 4: Episode 2.

Due to the nature of this position I was able to learn and hone skills in many different areas of the business. I led the PlayStation Store Management team and helped with the strategy and development of the store since 2008 (one year after it launched).The role encompassed many key aspects, of which at the forefront were:- managing publisher relations- pricing analysis, development and publisher consultation- developing key strategic projects and promotions - analysing the market and consumer behaviour- consultation on internal products and initiatives- eCRM planning and strategy However, the role also meant touching additional parts of the business which range from involvement in legal issues regarding the store and EU law, to community management.The continuous work I did on the PlayStation Blog in regards to reaching out to the community is something I am hugely proud of, as helping to influence that community into realising that the company did take consumer feedback very seriously was a massive undertaking. SCEE appreciate that they have to take their core community very seriously, and I like to think I had some small hand in that.

I held a great position at this company in the UK office, editing the Virgin Digital (music download service) website; incorporating writing features, interviewing bands and artists, updating the blog and merchandising the store.Unfortunately when Virgin Megastores were sold by MBO and became Zavvi they did not retain Virgin Digital and therefore I was made redundant.

Ba (Hons), Film Studies, 2:1

Btec National Diploma, Performing Arts

Education record