Over my 20+ year career, I have worked at the leading edge of marketing technology with Fortune 100 companies, bright-eyed start-ups, and every niche in-between. My expertise is strategy. I understand products, channels, consumer mind-space, and how to harmonize them all.  I’ve helped deploy, learned to deploy, or looked over the shoulder of fellow experts as they deploy almost every marketing tactic in the book.  I understand the machinations and domino effects that digital disruption can and should unleash — at each level of the process. Some of the oldest, newest, and boldest projects I have accomplished were on behalf of Hewlett-Packard, Avaya, Seagate, ViewSonic, Iomega and Fujitsu-Siemens, as well as fresh tech innovators like Alterian Software, avialyitcs, Friendly Robotics, and more.As “Digital Transformation” continues to steal the marketing spotlight and clutter-up the online forums, I find myself on a Blues Brothers-esque mission to uphold the integrity of marketing.My clients benefit from comprehensive plans that utilize technology, on-point messaging, targeted campaigns, and high caliber creative execution.  Secondary to the ROIs, KPIs, and benchmarks they achieve is the category disruption won in the pursuit.