Mike Foley

Mike Foley Email and Phone Number

Director of Digital Product @ PENN Entertainment, Inc
Reading, PA, US
Mike Foley's Location
Reading, Pennsylvania, United States, United States
About Mike Foley

Mike Foley is a Director of Digital Product at PENN Entertainment, Inc. He possess expertise in email marketing, digital media, publishing, digital strategy, social media and 43 more skills. Colleagues describe him as "Foley is not only a master of ad ops, but a joy to work with. Above all, he is able to take the near-infinite complexity and endless options in a modern demand stack and turn them into a coherent strategy—he can 'see the matrix.' :)", "I've had the pleasure of working with Mike several times over the last 8 years. During that time, he's ushered several publishers into the programmatic era and most recently, at Patch, into header bidding. He's an adept problem solver and strategist, he understands how technology/automation can benefit publishers and how to work with vendors to achieve optimal results.", and "I had the pleasure of working with Mike at Patch. He is a thoughtful professional who helped turn Patch’s programmatic business into a profitable business with double-digit growth 2016 vs 2017. I highly recommend Mike’s expertise to those who are looking for programmatic leadership."

Mike Foley's Current Company Details
PENN Entertainment, Inc

Penn Entertainment, Inc

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Director of Digital Product
Reading, PA, US
Mike Foley Work Experience Details
  • Penn Entertainment, Inc
    Director Of Digital Product
    Penn Entertainment, Inc
    Reading, Pa, Us
  • Penn Entertainment, Inc
    Director Of Digital Product
    Penn Entertainment, Inc Jun 2022 - Present
    Wyomissing, Pennsylvania, Us
  • Penn Entertainment, Inc
    Director Of Product Marketing And Ecommerce
    Penn Entertainment, Inc Mar 2020 - Jun 2022
    Wyomissing, Pennsylvania, Us
  • Penn Entertainment, Inc
    Director Of Digital Marketing
    Penn Entertainment, Inc Sep 2019 - Mar 2021
    Wyomissing, Pennsylvania, Us
  • Reading Eagle Company
    Director Of Digital
    Reading Eagle Company Mar 2018 - Jun 2019
    Reading, Pennsylvania, Us
    ● Managed all content monetization● Led digital subscription efforts for Readingeagle.com● Spearheaded winning application process for CLEF grant which led to the “Ask the Eagle” public journalism project
  • Patch.Com
    Vice President Programmatic Ad Products And Revenue Operations
    Patch.Com Jan 2017 - Jan 2018
    New York, Ny, Us
    ● Led all programmatic content monetization● Managed Operations Department (Ad Ops, Analytics, Account Management, Biz Ops, Custom Content)● Managed national and tele-sales teams● Mentored and trained a large sales and operational staff to adapt to new and shifting monetization and technological landscape
  • The Daily Dot
    Vice President Of Ad Products And Revenue Operations
    The Daily Dot Apr 2015 - Jan 2017
    Austin, Texas, Us
    ● Directed and implemented complete ad strategy for more than 90% of The Daily Dot’s content monetization● Responsible for all programmatic and channel advertising● Managed full ad stack and ad operations team and vendors● Responsible for all private marketplace and automated guaranteed ad sales
  • Associated Press
    Director Of Digital Operations
    Associated Press Nov 2010 - Apr 2015
    New York, Ny, Us
    Manage advertising operations, advertising strategy, programmatic yield optimization and all monetization efforts for the AP's 700+ publisher network.
  • Associated Press
    Director, News Registry
    Associated Press Jun 2010 - Nov 2010
    New York, Ny, Us
  • The New York Times
    Senior Product Manager - News, E-Mail, Sports, Rss And Registration
    The New York Times Sep 2006 - Jul 2010
    New York, Ny, Us
    Manager of E-Mail, Feeds and Registration for The New York Times
  • The New York Times
    E-Mail Production Coordinator
    The New York Times Jan 2005 - Aug 2006
    New York, Ny, Us
  • Sessions.Edu
    E-Mail Consultant
    Sessions.Edu Aug 2004 - Dec 2004
  • Gaspedal
    Editor
    Gaspedal Nov 2003 - Aug 2004
    Austin, Tx, Us
    · Writer of GasPedal email newsletters· Designed and maintained company website· Wrote numerous guest columns for national magazines and newsletters· Built newsletter design template· Produced a number of white papers· Distribution Manager for all newsletters

Mike Foley Skills

Email Marketing Digital Media Publishing Digital Strategy Social Media E Commerce Newsletters Online Advertising Editing Marketing Strategic Partnerships Web Analytics Analytics Content Management New Media Editorial Magazines Google Analytics Marketing Communications Web Content Management Mobile Marketing Copy Editing Public Relations Creative Direction Interactive Marketing Direct Marketing Seo Social Media Marketing Wordpress Content Development Marketing Strategy B2b Blogging Social Networking Management Online Marketing Brand Development Digital Marketing Cms Journalism Media Planning Copywriting Integrated Marketing User Experience Sem Web Design Advertising Content Strategy

Mike Foley Education Details

  • Penn State University
    Penn State University
    Ba

Frequently Asked Questions about Mike Foley

What company does Mike Foley work for?

Mike Foley works for Penn Entertainment, Inc

What is Mike Foley's role at the current company?

Mike Foley's current role is Director of Digital Product.

What is Mike Foley's email address?

Mike Foley's email address is mk****@****ail.com

What is Mike Foley's direct phone number?

Mike Foley's direct phone number is +151242*****

What schools did Mike Foley attend?

Mike Foley attended Penn State University.

What skills is Mike Foley known for?

Mike Foley has skills like Email Marketing, Digital Media, Publishing, Digital Strategy, Social Media, E Commerce, Newsletters, Online Advertising, Editing, Marketing, Strategic Partnerships, Web Analytics.

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