Mike Kolin Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Led Lifestyle Engagement under official title of Head of Global Panel Management and Incentives.• Led a team of 8 marketing professionals managing a global SaaS/Fintech e-commerce merchandise strategies and interactive merchandise catalog, achieving a 32% YOY increase in consumer engagement and a 12% improvement in conversion rates.• Developed targeted digital marketing strategies for diverse audience segments through persona identification and journey mapping, customer acquisition, retention, loyalty, and advocacy.• Supervised a Panel Health team of 3 data analysts overseeing product information management (PIM), consumer demographic and persona analysis. Managed marketing results of pilot programs, A/B testing, creating an active consumer community.• Established and maintained relationships with over 12 global incentive vendors, managing RFPs, performance expectations, agreements, and onboarding. Negotiated a $188K cost saving in North American billing.• Achieved 16% cost savings while overseeing a $13M annual redemption budget for the Ipsos iSay Global Rewards/Merchandise Catalog.• Increased redemption rates by 23% and survey completions by 14.6% by optimizing redemption values, supported by finding that "panelists who redeem complete more surveys."• Enhanced efficiency by 18% by creating Ipsos iSay Global Incentive Cost Guidelines and Best Practices and streamlined financial reporting across 24 countries.• Launched 20 new products, features, and campaigns, resulting in a 46% year-over-year increase in average redemptions, with improvements in recruitment, retention, completions, redemptions, app downloads, and membership tenure.• Implemented gamification strategies such as the "Spinning Wheel" (increasing page views by 66%) and "Poll Predictor" (boosting survey completions by 12%).• Contributed to the design and launch of 2 merchandise catalogs, optimizing user experience and resolving issues related to online purchases.

Greater Chicago Area

Greater Chicago Area

Created and developed marketing strategies, user experience design, CRM solutions, and digital media strategies; clients included American Osteopathic Foundation, Safco Dental Supply Co., CIC Plus, and Crown Brand-Building Packaging.• Gained $6M of opportunity and $1M+ in annual billing by building and managing new business development team.

Chicago, Illinois, United States

Spearheaded Digital and Innovation Team in developing digital explorations, strategic ideation, and tactical solutions across all digital platforms and media channels, including social, CRM, web development, mobile, and online advertising initiatives.• Generated $14M in annual billings after initiating new business marketing strategy, and developed 8 new accounts: Johnsonville, Echo/Shindaiwa, Gorton’s, Clorox, Brookshire’s Food, Shire, Sunovion, and McKee Foods.

Chicago, Illinois, United States

Drove digital and traditional day-to-day account activities for 7 clients with annual revenue totaling $3.5M. Developed objective-based, annual strategic plans and implemented tactical marketing initiatives, tracking, and reporting results via quarterly and year-end presentations. Managed accounts, media, and creative teams throughout client project life cycles covering P&L activities across all initiatives.• Contributed to agency’s new business opportunities, resulting in new billings of $5.7M over 5-year tenure.

Schaumburg, Il

A web/application development company. Specializing in ecommerce, online promotions and incentives, membership acquisition, web gaming and proprietary application integration.• Clients included: ADA, Bruss, Cabot Laboratories, Clausen, JelSert, Paratech, Pioneer Clubs, Superior Coffee, Saputo Cheese

● Managed and implemented Walgreen’s comprehensive shopper rewards program that aligned consumers with its “Grand Opening” drug stores enabling the Company to attract, reward and retain community shoppers throughout North America.● Responsible for leading Walgreens marketing team “Center of Expertise” in planning, design, implementation, administration of all sales promotional campaigns, sweeps and contests in alignment with the Company’s marketing objectives, competitive strategies and cost-effective initiatives.